Brook Appelbaum Posts by

Brook Appelbaum

Director, Product Marketing

Brook Appelbaum is the Director of Product Marketing for Planview’s Lean and Agile Delivery Solution. With nearly 20 years of marketing experience, Brook has led many different product and digital marketing teams. However, her favorite leadership role is that of a Product Owner. As part of an Agile marketing team inside Planview, Brook drives the campaign and product marketing strategy for the Lean and Agile Delivery Solution. And she thinks LeanKit is the coolest.

Potential Pitfalls in Your Lean-Agile Culture Shift: Tips for Leaders

The role of leadership in a Lean-Agile transformation certainly isn’t easy. While most enterprise leaders are likely familiar with the basic concepts of Lean and Agile, practicing them is another thing entirely. Leaders are often tasked with learning Lean-Agile practices while actively demonstrating them for everyone in the organization. The pressure is on for leadership...

Lean Portfolio Management: Lean-Agile Governance

This blog is part of a series on Lean Portfolio Management (LPM). If you haven’t already, we recommend reading parts one through three first, which you can find here: Part 1: What is Lean Portfolio Management? Part 2: Lean Portfolio Management: Lean Budgets and Investment Funding Part 3: Lean Portfolio Management Operations: An Agile Approach...

6 Recommended Practices for Lean Portfolio Management

In our last post, we shared the differences between traditional portfolio management and the Lean Portfolio Management approach and why they matter for organizations looking to embrace agility at the enterprise level. At some point, efforts to increase agility will be stunted by traditional portfolio management practices, and it’s not enough to simply improve workflow management...

Is It Time to Rethink Traditional Portfolio Management? [Infographic]

Are your efforts to become more Agile stunted by traditional portfolio management practices? Many enterprises find themselves at a crossroads, caught between a volatile, competitive landscape that demands dynamism and practices that maintain stability, often at the expense of agility. In order to consistently deliver customer value (a hallmark of agility), organizations have to evolve...

Reflections from Agile 2019: The Perfect Agile Imperfectionist

Another Agile show is in the books. Agile 2019 wrapped last week, and it was nothing short of awesome! The conference was full of great speakers, conversations, and partners as well as great competitors and old friends. Each day brought a new set of Agile practitioners and enthusiasts to our booth, each with their own...

Lean Portfolio Management Operations: An Agile Approach

This blog is part of a series on Lean portfolio management for the enterprise. If you haven’t already, we recommend reading: Part 1: What is Lean Portfolio Management? Part 2: Lean Portfolio Management: Lean Budgets and Investment Funding If you’ve read the first two parts in this series, you understand that traditional approaches to portfolio...

Why You Need an Agile Culture Shift

SCALING AGILE THROUGH THE CREATION OF STABLE TEAMS OF TEAMS Agile has been around for a while now. Since the birth of the Agile Manifesto in 2001, companies of all sizes have dipped their toes into Agile methodologies. Many organizations start small with pockets of teams “doing” Agile. These grassroots efforts are great for a...

Lean Portfolio Management: Lean Budgets and Investment Funding

This blog is part of a series on Lean portfolio management. If you haven’t already, we recommend reading part one first, “What is Lean Portfolio Management,” which you can find here . In the first installment of this series, we discussed why modern enterprises need Lean portfolio management and the specific elements that make Lean organizations...

What is Lean Portfolio Management?

Stephen Hawking once said, “Intelligence is the ability to change.” With the blistering pace of technological, economic, and sociopolitical changes, it’s clear that enterprises have to change—not just in the products and services they provide, or the platforms through which they provide them—but also in the way they plan, fund, and execute work. And lean...