Carina Hatfield Posts by

Carina Hatfield

Director, Product Management

Carina Hatfield always has a plan. Throughout the years, she has improved her ability to respond and re-prioritize for new ideas and unplanned events. She followed her original plan of becoming a CPA going into budgeting, forecasting, and strategic planning until a new idea was prioritized and she took on the opportunity to join Planview. After six years of implementing Planview Enterprise to help organizations improve their strategic, forecasting, and planning processes, Carina has taken that experience and applied it to her role in Product Management.

Begin to Deliver Strategy… Fast

If you’ll recall, we previously got you set up to translate your organization’s strategy into a top down vision with metrics in the blog, “Failing to Deliver Strategy… Slowly.” In addition, you started to create a plan to deliver iteratively and measure against the metrics allowing future work to be defined based on the results...

Failing to Deliver Strategy… Slowly

Here is a common scenario: You spend months participating in annual planning. If you are part of the process that collects the list of projects, you are spending ridiculous hours collecting and consolidating. Then, you pass the list of projects to those who “align” those projects to strategy? The problem is that this alignment activity...

Time-Saving Tips for Creating and Sharing Roadmaps

Product managers have an increasingly difficult job. They not only need to listen and understand customers, operations, markets, sales, and engineering, but they then must make difficult decisions that require communicating and guiding the organization to embrace trade-offs made across conflicting priorities. Product managers carry this responsibility from idea to delivery, bringing cross-functional teams together...

Turn Your List of Projects into Investments that Drive Value

As a PMO leader, have you ever looked at a list of projects in your company? I mean, really looked at them? The projects typically describe what is to be done, not necessarily the value of doing them. Corresponding project charters and business cases often dive into a lot more detail regarding execution and may...

Be the Agile EPMO to Create an Adaptable Organization [Video]

Have you ever planned a road trip? You must know where you are starting your journey from and where the final destination is before you can start laying out your path and the stops along the way. And once you create that roadmap, you must be willing to re-route based on new information. Sometimes there...