Your path to business agility
Cameron van Orman is executive vice president, chief marketing officer, responsible for all aspects of Planview’s global marketing, digital demand generation, and customer marketing. Cameron has more than 20 years of enterprise leadership experience driving transformational change, business agility, and market growth. Prior to joining Planview in 2019, Cameron held senior marketing positions at CA Technologies (now Broadcom), where he was instrumental in the integration of Rally into the CA portfolio and he championed the internal Agile transformation of the CA marketing organization. Cameron also has served in strategic marketing, sales, and operations roles at BlueArc, Pillar Data Systems, Sun Microsystems, and StorageTek. He has a bachelor’s degree in economics and math from Dartmouth College and an MBA from the Kellogg School of Management at Northwestern University, and is on the board of the Children’s Diabetes Foundation.
We thought we knew about uncertainty. Market disruptions by startups; sure. Shifting consumer behaviors? Part of the job. But then the pandemic happened, creating a domino effect of disruptions that we are learning to accept as part of daily life. The only thing certain about our futures, it seems, is that we have an extremely...
As executives, we tend to spend a lot of our time and energy on setting strategy – the direction in which we want the figurative ship to go. We search for inspiration, high upon the mountaintops, and emerge only after we have a direction we feel confident in sharing with the company at large. But...
If there’s anything we have collectively learned in the past two years, it’s that it takes effort to stay connected. Meeting new people, fostering relationships, building trust, collaborating – they’re all certainly possible in a hybrid / remote environment, but they require deliberate, consistent effort. At Planview, we’re very invested in helping businesses stay connected;...
In mid-2019, I shared some insights into the early stages of Planview’s internal Agile transformations. I discussed how, like our customers, we are experiencing the impact of the changing world of work and are navigating those changes. We are now nine months into the transformation of our Agile marketing go-to-market (GTM) value stream and just...
Last week, I attended the 2019 Global SAFe® Summit with my Planview family. We (Planview) got to reveal our new brand identity one day into the event, an unveiling that was met with an overwhelmingly positive reaction. Going into the conference with this excitement, I also carried the perspective and outlook of both a Value...
The Agile 2019 conference confirmed that the community energy around Agile, as a better way of working, has not wavered. The positive vibe was palpable throughout the conference, as I overheard and took part in conversations around scaling Agile adoption. Those in attendance were excited, engaged, and enthusiastic to learn about improving and growing the...
When we say it’s time to lean in to the changing world of work, know that, here at Planview, we also practice what we preach. We’re leaning into a new way of work as an organization and helping our customers do the same. This means not just selling solutions and talking about the new way...
