Brook Appelbaum Posts by

Brook Appelbaum

Director, Product Marketing

Brook Appelbaum is the Director of Product Marketing for Planview’s Lean and Agile Delivery Solution. With nearly 20 years of marketing experience, Brook has led many different product and digital marketing teams. However, her favorite leadership role is that of a Product Owner. As part of an Agile marketing team inside Planview, Brook drives the campaign and product marketing strategy for the Lean and Agile Delivery Solution. And she thinks LeanKit is the coolest.

Lean Budgeting, Part 2: The Lean-Agile Approach to Funding and Delivery

This is the second post in a two-part series. Read part one here. Traditional, project-based budgeting practices are often misaligned and counter-intuitive to Lean-Agile delivery. Lean budgeting offers a way for organizations to maintain financial and appropriate governance while also minimizing the overhead of traditional project-based funding and cost accounting. Rather than burdening the PMO...

Lean Budgeting, Part 1: The Limitations of Traditional, Project-Based Budgets

Funding practices – the way businesses allocate budgets internally – are pretty important: They largely determine which projects get prioritized, how teams are structured, and how ROI is measured. If your organization is trying to implement agility at scale, you’ll quickly discover that there are limitations to traditional, project-based budgets and their associated funding practices...

Why Enterprises Are Failing: A Look Inside Trends Affecting the S&P 500

By 2027, according to research by Innosight, the average lifespan of an S&P 500 company is expected to be just 12 years, exactly half of what it was only a few years ago (24 years in 2016). This shrinking lifespan is caused by a number of factors—record private equity activity, a robust M&A market, and...

18 Practices for Organizational Agility

Researchers at McKinsey&Company have found that in order to achieve organizational agility (in order to be agile)—which the firm defines as “…the ability to quickly reconfigure strategy, structure, processes, people, and technology toward value-creating and value-protecting opportunities”—organizations need to have an appropriate balance of dynamism and stability. Dynamic practices are those we often think of...

Why Lean-Agile Culture Shifts Fail

It’s difficult to ignore the significant changes that are happening in and to the world’s largest companies. According to a recent report by Innosight, at the current churn rate, about half of today’s S&P 500 firms will be replaced over the next 10 years. Meaning, we are sitting squarely in a period of heightened volatility...