Your path to business agility
Elsa Dithmer graduated from the University of Texas at Austin with a BA in Spanish and Portuguese. She is a passionate and well-rounded marketing professional that always brings an energetic, creative, and anything-is-possible attitude to demand driving, nurturing, and retention marketing programs. Currently focused on programs for Innotas by Planview.
When selecting the right flowers to plant in your garden this spring, you may consider elements such as type of soil required, the amount of sunlight needed, and the level of care—all crucial to ensure your flowers blossom. Similarly, enterprise architecture today is increasingly being evaluated on its ability to drive business initiatives which include...
Today’s PMO is not only under pressure to work at hyper-speed but also to satisfy customers who have higher expectations about their digital experience. To enable your PMO to keep up with the pace of digital transformation, it’s time to transition from tactical to strategic planning. Before I jump into just how you can smoothly...
For the PMO, saying “yes” to the hundreds of requests that flood their pipeline is not a long-term, scalable strategy. Sure, in the short-term, you may end up making a few people happy, but without proper project prioritization it will likely be challenging to manage that much incoming demand across the entire portfolio. Organizations often...
PMO success is no longer just about project execution. Today’s project and program management offices (PMOs) are tasked with driving strategic value to grow revenue along with improving the customer experience and products and services. Instead of being narrowly focused on facilitating portfolio management capabilities, they must also strive to deliver on an organization’s most...
Capacity planning is essential when it comes to how to manage resources effectively and efficiently. Businesses who embrace capacity planning find they are more nimble and capable of making sure the right resources are working on the right projects at the right time. Stop struggling with high demand and overcommitted resources. By becoming a more...
“Something old” may be a cherished concept at weddings, but the same is not the case with IT project portfolio management. Let’s face it—the IT PPM market is competitive with an abundance of PPM vendors, all claiming to have the ideal solution. So, how can you develop a short-list of vendors and ultimately select the...
Call it a severe case of digital disruption. Today’s project and program management offices (PMOs) are not only being tasked to work at hyper speed, they are also being asked to balance somewhat contradictory objectives. Traditionally, the PMO has focused on bringing structure, methodology, process, and governance to the position. Today, they must shift gears...
It’s that time of year again—leaves are changing colors, the weather is getting colder, and pumpkin is once again the flavor of the season. With everyone gearing up for the holidays, this time of year can get rather busy. It’s always nice to take some time out from your day-to-day schedule, grab a warm drink,...
As a demand-generation marketer, it is my job to get customers excited about our company’s products and services. The programs I manage through e-mail campaigns and social media create touch points with our customers. Project management in demand generation marketing has many challenges, including organizing and planning. If your job includes long- and short-term projects,...
It’s no secret that today’s business climate is fast moving and highly competitive. Products are becoming increasingly complex, existing in both digital and physical forms, making it difficult to advance market-driven, differentiated product portfolios. Not only that, but they face every day challenges of making the most out of geographically distributed resources and satisfying customers...
