Elsa Dithmer Posts by

Elsa Dithmer

Elsa Dithmer graduated from the University of Texas at Austin with a BA in Spanish and Portuguese. She is a passionate and well-rounded marketing professional that always brings an energetic, creative, and anything-is-possible attitude to demand driving, nurturing, and retention marketing programs. Currently focused on programs for Innotas by Planview.

Questions to Ask Your Project Portfolio Management Vendor

“Something old” may be a cherished concept at weddings, but the same is not the case with IT project portfolio management. Let’s face it—the IT PPM market is competitive with an abundance of PPM vendors, all claiming to have the ideal solution. So, how can you develop a short-list of vendors and ultimately select the...

Your PMO at Hyperspeed [On-Demand Webinar]

Call it a severe case of digital disruption. Today’s project and program management offices (PMOs) are not only being tasked to work at hyper speed, they are also being asked to balance somewhat contradictory objectives. Traditionally, the PMO has focused on bringing structure, methodology, process, and governance to the position. Today, they must shift gears...

Portfolio and Resource Management Reading List for Those Cozy Autumn Nights

It’s that time of year again—leaves are changing colors, the weather is getting colder, and pumpkin is once again the flavor of the season. With everyone gearing up for the holidays, this time of year can get rather busy. It’s always nice to take some time out from your day-to-day schedule, grab a warm drink,...

Project Management in Demand Generation Marketing

As a demand-generation marketer, it is my job to get customers excited about our company’s products and services. The programs I manage through e-mail campaigns and social media create touch points with our customers. Project management in demand generation marketing has many challenges, including organizing and planning. If your job includes long- and short-term projects,...

Product Portfolio Management in the Digital Era [Webinar]

It’s no secret that today’s business climate is fast moving and highly competitive. Products are becoming increasingly complex, existing in both digital and physical forms, making it difficult to advance market-driven, differentiated product portfolios. Not only that, but they face every day challenges of making the most out of geographically distributed resources and satisfying customers...