Maura Melis Posts by

Maura Melis

Marketing Manager

Maura Melis is a demand generation specialist at Planview, focusing on product portfolio management solutions. She graduated from the University of Texas at Austin with a BBA concentrated in marketing with a minor in advertising.

6 Product Portfolio Management Best Practices

In part seven of this series, we presented a sense of managing the product development process. In part eight, the last in the series “The Complexity of Managing Smarter, More Connected Products,” we’re examining product portfolio management best practices as a recap of the entire series. In it, we’ll cover key takeaways from the series,...

How to Use Business Transformation to Drive Innovation in the Digital Era [Infographic]

The face of the professional landscape is always evolving. The modern consumer has an ever-changing list of demands, and organizations without an effective business transformation strategy fail to meet those needs and are often left behind. But how can you facilitate business transformation so that your products and services align with the customers’ needs? The...

A Product Development Process for Successful Strategic Outcomes

Previously in this series, we discussed leveraging technology to resolve product portfolio challenges. In part seven of our eight part series “The Complexity of Managing Smarter, More Connected Products,” we’re offering recommendations for improving your product development process. Here, we’ll look at how successful industry leaders have focused on the development process to conquer complexity...

Technology: The Key to Resolving Product Portfolio Challenges

In our last piece, we explained how top performers leveraged consistent and effective product portfolio management processes to ensure continued industry leadership. In this, our sixth installment of our eight part series, “The Complexity of Managing Smarter, More Connected Products,” we explore the notion of leveraging technology to resolve product portfolio challenges. Review the previous...

Product Development Processes: Changing the Game

In our last piece of this series, we described the need for data visibility as prerequisite to making sound portfolio management decisions. In this, the fifth in our eight-part series, we cover product development processes as a key success facilitator. Here, we’ll delve into how to make the most of the data visibility enhancements gleaned...