Maura Melis
Posts by

Maura Melis

Marketing Manager

Maura Melis is a demand generation specialist at Planview, focusing on product portfolio management solutions. She graduated from the University of Texas at Austin with a BBA concentrated in marketing with a minor in advertising.

Ensuring the Life Blood of Your Business: Data Visibility

In the first three parts of this series, we covered the importance of addressing the challenges of modern portfolio management. Increasing complexity, addressing it through innovation investment and strategy alignment, and best practices for execution are critical—and data visibility is key. Catch up on anything you may have missed by reading through the first three...

Managing Product Portfolio Challenges in the Digital Age

If you read parts 1 and 2 of this series “The Complexity of Managing Smarter, More Connected Products” and “Connecting Innovation Investments with Delivery,” you are probably anticipating learning the key to transforming your organization into a top performer like those we’ve cited so far. In part 3 of this 8-part series, we’ll speak to...

Connecting Innovation Investments with Delivery

If you read part 1 of this series “The Complexity of Managing Smarter, More Connected Products,” it probably does not come as a surprise that while innovation investments are on the rise, business leaders are still struggling to align resources and money to their strategic targets. In part 2 of this series, we’ll look at...

Develop Breakthrough Smart Products to Create New Revenue Streams [Webinar]

IoT and smart products are having a dramatic impact on our organizations. Customer expectations are higher, the competition is increasingly fierce, and product portfolio management in this digital age is only becoming more complicated. Leaders must leverage new strategies, processes, tools, and best practices to be successful, tasks that may not always be easy, but...

The Complexity of Managing Smarter, More Connected Products

As a product leader, your job is to ensure business growth and innovation. However, the product development process is becoming more difficult due to the push for smarter, more connected products. The convergence of products and technology is fundamentally changing the way companies think and conduct business—a shift that is forcing leaders to navigate through...

Product Innovation Processes that Won’t Come Back to Haunt You

No one wants to be haunted, whether that means by fears, bad decisions, or actual ghosts. They’re all equally awful—well, being haunted by the supernatural may achieve a new level of awful. However, holding on to outdated product innovation processes can have the same effect as these nagging haunts. The longer they stick around, the...

Wear Your Heart on Your Sleeve at the Austin Heart Walk

2018 marks the eleventh year Planview has participated in the American Heart Association’s Austin Heart Walk, and I am thrilled to be one of our team captains this year—for the leading team no less. (My team rocks!) Here at Planview, we go all-out in making this fundraiser a fun competition, to see which team can raise...