Maura Melis
Inlägg av

Maura Melis

Marknadsföringschef

Maura Melis är en specialist på efterfrågegenerering på Planview och fokuserar på lösningar för produktportföljhantering. Hon tog examen från University of Texas i Austin med en BBA med inriktning på marknadsföring och en mindre del i reklam.

6 Product Portfolio Management Best Practices

In part seven of this series, we presented a sense of managing the product development process. In part eight, the last in the series “The Complexity of Managing Smarter, More Connected Products,” we’re examining product portfolio management best practices as a recap of the entire series. In it, we’ll cover key takeaways from the series,...

A Product Development Process for Successful Strategic Outcomes

Previously in this series, we discussed leveraging technology to resolve product portfolio challenges. In part seven of our eight part series “The Complexity of Managing Smarter, More Connected Products,” we’re offering recommendations for improving your product development process. Here, we’ll look at how successful industry leaders have focused on the development process to conquer complexity...

Technology: The Key to Resolving Product Portfolio Challenges

In our last piece, we explained how top performers leveraged consistent and effective product portfolio management processes to ensure continued industry leadership. In this, our sixth installment of our eight part series, “The Complexity of Managing Smarter, More Connected Products,” we explore the notion of leveraging technology to resolve product portfolio challenges. Review the previous...

Product Development Processes: Changing the Game

In our last piece of this series, we described the need for data visibility as prerequisite to making sound portfolio management decisions. In this, the fifth in our eight-part series, we cover product development processes as a key success facilitator. Here, we’ll delve into how to make the most of the data visibility enhancements gleaned...