Verizon’s “Secret Weapon” for Keeping Their Product Vision on Track
When Abby Knowles stepped in to lead Verizon’s software engineering product model transformation, the leadership transition could have derailed the initiative. Without genuine buy-in from new leadership, teams seldom fully commit to change. Half-hearted commitment at any level can stall or undermine an entire initiative. In fact, it’s one of the primary reasons why roughly 70% of transformation efforts ultimately fail. This article reveals the essential factors Abby and her colleague, Archana Prabhu, credit for securing buy-in, maintaining momentum in their product model transformation, and delivering impressive results.