Gestion de portefeuilles de produits

L'innovation consiste à cibler et à optimiser le portefeuille de produits afin de mettre les produits sur le marché au bon moment et au bon coût. Les sujets que nous explorerons dans la catégorie du blog sur l'innovation des produits vont de la gestion de l'idéation au lancement du produit et à sa fin de vie. Les experts fourniront des recommandations pour faire passer votre stratégie d'innovation et votre processus de livraison au niveau supérieur. Vous obtiendrez des conseils pour choisir les bons projets, les hiérarchiser et les aligner sur la stratégie. Faites passer votre stratégie d'innovation au niveau supérieur grâce à des informations sur l'amélioration du délai de mise sur le marché afin de maximiser les ressources, le financement et le temps. Obtenez des conseils d'autres clients sur la façon dont ils ont amélioré la transparence pour choisir les bons projets et tuer les mauvais projets rapidement. Vous pourrez également accéder à des recherches révolutionnaires et à des idées nouvelles sur la façon dont la planification des capacités peut accélérer l'innovation commerciale tout en réduisant les risques.

Devenir hybride, et je ne parle pas des voitures (il s'agit du Cloud)

Le mot "hybride" évoque généralement des images de la Toyota Prius (pour l'instant seulement si Ford a quelque chose à dire à ce sujet), mais dans le monde des logiciels d'entreprise, il s'agit de l'évolution des modèles commerciaux. En fait, et surtout, le passage à l'hybride consiste à apporter plus de valeur aux clients en leur offrant le choix - le choix...

À qui appartient l'innovation ?

Howdy! We continue our “Coffee Talk” video series on the Planview YouTube Channel — all about the latest news and trends taking place in innovation and Product Portfolio Management (PPM). This month’s “Talk” comes to you from the University of Texas Campus in Austin where the Product Portfolio Mavens share insights discussed during the innovation...

Avoiding R&D Portfolio Management Jeopardy – Enrich Consulting

Here is an uncomfortable reality in all but the smallest firms during their R&D portfolio management processes: Between the staff running each R&D initiative and the executives making project and portfolio decisions, there’s usually a division. Maybe it’s the gap between headquarters and lab, upstairs/downstairs, east coast/west coast, London/Singapore, or even a generation gap. At...

Overheard at Optimizing Innovation NYC

I recently attended the Optimizing Innovation Conference in NYC as Planview was a sponsor. Initially, I was surprised that half of the attendees had traveled from Europe just for a two-day conference. Once the sessions began, I quickly understood their motivation. Speakers from Levi® Strauss, NASA, MTV Networks, Goodyear®, Mozilla, Kraft, and many other companies...

Eight Rules of Effective R&D Portfolio Management – Enrich Consulting

Dan Smith and I have written a white paper on strategic R&D portfolio management that summarizes many of the lessons and insights we’ve gleaned during twelve years of client engagements. The white paper is organized into eight ‘rules’: Avoid incomplete strategies Build an actionable strategy Don’t buy in to bubble plots Move beyond prioritization Present...

Réunion des fenêtres de lancement de produits et de la conférence PIM

The Product Portfolio Mavens are back and this time they’ve recorded in an undisclosed location. In addition to sharing insights on hitting launch windows and pipeline visibility, Pamela and Carrie provide an update on the PDMA PIM Conference and shed light on the latest product portfolio management rumors.

A Case of Mistaken Priorities: Project Prioritization Gone Bad – Enrich Consulting

It’s no secret that projects in the earlier stages of the development lifecycle are evaluated and managed very differently than projects in the later stages. One major pharmaceutical company believed these differences to be so great, however, that they split their development organization in two. Over time, the structural gulf became a cultural gulf, leading...

Storytelling and Pharmaceutical Portfolio Management – Enrich Consulting

Humans have always been and will always be storytellers. From the fireside tales of bygone millennia to today’s TV dramas and movies, the power of the narrative holds us in rapt attention as it both entertains and makes sense of the world around us. How does this relate to pharmaceutical portfolio management? Essentially, portfolio management...

The “Good Enough” Business Model – Enrich Consulting

A product manager and an analyst are discussing the revenue forecast for a product in development. Poring over the financials, the manager asks:      “Have you considered how SUPR-3 will impact sales of our other SUPR products?”      The analyst replies confidently: “Yes! Right here you can see we are estimating SUPR-3 to take a...

Atteindre les fenêtres de lancement lorsque le délai de mise sur le marché n'est pas négociable

In a recently released research paper, Issue in Focus: Meeting Fixed Product Launch Windows analyst Jim Brown, Founder and President, Tech-Clarity, Inc., talks about how companies can use Product Portfolio Management (PPM) applications to hit timely product launch deadlines to improve new product development and overall performance. Conversations with product developers and the immediate interest...