5 Tipps für die Entwicklung eines Innovationsrahmens

Es wird oft gesagt, dass wirklich innovative Unternehmen keinen "Big Bang"-Ansatz für Innovationen verfolgen - sie haben vielmehr eine starke Innovationskultur, die ihr Geschäft kontinuierlich weiterentwickelt. Wenn Sie Schwierigkeiten haben, dieses Ziel zu erreichen, kann es nützlich sein, zu den Grundlagen zurückzukehren und Ihre Bemühungen an einem Innovationsrahmen zu orientieren. Aber woher wissen Sie bei so vielen Optionen, welches das beste Framework für Ihr Unternehmen ist - und wie...

Agile Terminologie

Egal, ob Sie ein Neuling oder ein erfahrener Praktiker sind, es schadet nie, Ihre Kenntnisse der agilen Terminologie aufzufrischen! Setzen Sie ein Lesezeichen für dieses alphabetisch geordnete Glossar der wichtigsten Agile-Begriffe, damit Sie es bei Bedarf jederzeit zur Hand haben. Agile Terminologie zum Kennenlernen Abnahmetest Eine Reihe von Kriterien, die aus der Perspektive des Kunden geschrieben wurden, um...

Meilensteine in Marketingprojekten

In marketing project management, especially for Agile teams, projects often seem to be in a state of constant flux. Teams react to new information and metrics change daily, which means that to ensure a project actually stays aligned with its goals, milestones become vital focus points. Like waypoints along a journey, each project milestone offers...

How to Identify and Address Marketing Project Roadblocks

Roadblocks in terms of marketing project management (as opposed to, say, a police car chase) are anything that gets in the way of completing tasks and projects in the manner and by the time they are needed. As many of these obstacles and productivity killers can be subtle or completely ingrained in work processes, the...

Essential Skills for Marketing Project Managers

Marketing project management is a cross-competency role that requires a blend of the abilities that would make either a marketer or a project manager successful. Regardless of which background you’re coming from, being effective in the position means learning specific marketing project manager skills that will allow you to plan, execute, coordinate and deliver on...

Top-Tools für moderne Vermarkter

Running an enterprise marketing campaign is no simple task. These days, marketing management is more complex than ever before, as organizations look for ways to productively manage work and sort through the dizzying assortment of channels and technologies that today’s digital marketers must face. Modern marketers are faced with several critical challenges. They must pull...

Future-Proof Your Marketing Team with These Tips

Being able to tell the future would be a magnificent talent if it was in any way possible, but unfortunately the best any of us can do is to simply try and predict what might happen from a mixture of previous data and imagination. Some people, such as legendary investors like Warren Buffett, are remarkably...

Why Email and IM Don’t Cut It for Creative Marketing Projects

Email and, more recently, instant messaging (IM) tools such as Slack have formed the central platform of all business communication and also, by extension, creative marketing projects. These are generally accepted uncritically – it’s the way things have always been done, so why the need for change? To be fair, email and IM are great...

Warum Sie Ihre Aufgaben nicht mehr per E-Mail verwalten sollten

We’ve all done it, kept our inbox overflowing with projects and tasks that need to be addressed and completed. Maybe you have assigned certain emails flags to note to yourself that some are more pressing than others. Perhaps you even have an entire color coded system. Either way, this way of keeping track of tasks...

Fernarbeit ist ein Failsafe, wenn die Krankheit weltweit um sich greift

The recent coronavirus outbreak has caused shockwaves across the globe. In just a month’s time, we’ve gone from piecemeal safety measures to mandated shelter-in-place and work-from-home policies that have radically changed the patterns of our lives and work. Meanwhile, recommendations from the CDC develop and change at breakneck speed. For many business leaders, this crisis...