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Product Portfolio Management

How Does Your Product Organization Compare?

Published By Maureen Carlson

Participate in The Third Annual Product Portfolio Management Benchmark Survey

It’s hard to believe that we’re now conducting the third annual benchmark survey on the State of Product Portfolio Management. More and more product development professionals are looking to this study to learn about how their peers manage complex product portfolios and what trends are affecting their processes and automation plans.

The last survey was conducted in late 2010 and the results were posted in 2011. We have learned a lot about the key risks and pain points that companies face including risk adversity, how companies recognize good projects and kill bad projects, the challenges around allocating, and we’ve added new questions this year to glean even more valuable information. Our goal is to share the results with peers in the product development community to continue to evolve this strategically important area as a discipline.

Here are a few takeaways from the last survey:

  • 57% of participants said that one of their top three pain points was having “too many projects for their resources”
  • 42% find their forecasted schedules “mostly to highly inaccurate”
  • The 3rd greatest risk was “Not being able to drive innovation fast enough”
  • 60% indicated that their organizations are “risk averse to highly risk averse on new product innovation”

We invite you to take 10 minutes to participate in The Third Annual Product Portfolio Management Benchmark Survey and automatically enter to win an Apple® iPad as a way to say thank you for your time. We will provide the full report and share the results on May 10th at PIPELINE 2012.

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Maureen Carlson Written by Maureen Carlson

Maureen Carlson a Partner at Appleseed Partners, has been providing strategic marketing services for 20 years including market research, product marketing, positioning, and how to develop effective demand generation programs. Maureen’s B2B technology experience spans from emerging companies to larger established brands. Maureen has conducted three research studies sponsored by Planview for product development as well as for other markets, is an active guest blogger, and participates in the development of new market strategies with the company.