Leading the conversation on digital connected work
It’s often said that truly innovative companies don’t follow a “big bang” approach to innovation – rather, they have a strong innovation culture that continuously evolves their business. If you’re struggling to reach that goal, it can be useful to go back to basics and orient your efforts around an innovation framework. But with so many options available, how do you know which is the best framework for your company — and how...
Whether you’re new to Agile or a seasoned practitioner, it never hurts to brush up on your Agile terminology! Bookmark this alphabetized glossary of key Agile terms to use as a reference whenever you need it. Agile Terminology to Know Acceptance Test A set of criteria, written from the perspective of the customer, to ensure...
In marketing project management, especially for Agile teams, projects often seem to be in a state of constant flux. Teams react to new information and metrics change daily, which means that to ensure a project actually stays aligned with its goals, milestones become vital focus points. Like waypoints along a journey, each project milestone offers...
Roadblocks in terms of marketing project management (as opposed to, say, a police car chase) are anything that gets in the way of completing tasks and projects in the manner and by the time they are needed. As many of these obstacles and productivity killers can be subtle or completely ingrained in work processes, the...
Marketing project management is a cross-competency role that requires a blend of the abilities that would make either a marketer or a project manager successful. Regardless of which background you’re coming from, being effective in the position means learning specific marketing project manager skills that will allow you to plan, execute, coordinate and deliver on...
Running an enterprise marketing campaign is no simple task. These days, marketing management is more complex than ever before, as organizations look for ways to productively manage work and sort through the dizzying assortment of channels and technologies that today’s digital marketers must face. Modern marketers are faced with several critical challenges. They must pull...
Being able to tell the future would be a magnificent talent if it was in any way possible, but unfortunately the best any of us can do is to simply try and predict what might happen from a mixture of previous data and imagination. Some people, such as legendary investors like Warren Buffett, are remarkably...
Email and, more recently, instant messaging (IM) tools such as Slack have formed the central platform of all business communication and also, by extension, creative marketing projects. These are generally accepted uncritically – it’s the way things have always been done, so why the need for change? To be fair, email and IM are great...
We’ve all done it, kept our inbox overflowing with projects and tasks that need to be addressed and completed. Maybe you have assigned certain emails flags to note to yourself that some are more pressing than others. Perhaps you even have an entire color coded system. Either way, this way of keeping track of tasks...
The recent coronavirus outbreak has caused shockwaves across the globe. In just a month’s time, we’ve gone from piecemeal safety measures to mandated shelter-in-place and work-from-home policies that have radically changed the patterns of our lives and work. Meanwhile, recommendations from the CDC develop and change at breakneck speed. For many business leaders, this crisis...
