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Product Portfolio Management

Talking Innovation at the Texas PDMA Inaugural Event

Published By Carrie Nauyalis
Talking Innovation at the Texas PDMA Inaugural Event

We were excited to participate in the inaugural PDMA Texas chapter event last week in Dallas. It was an enthusiastic group of business leaders focused on connecting innovation with marketing and product development professionals at Texas-based companies to network, learn, and grow.

In addition to talking about the development and growth of the new Texas chapter, we spent time talking about a topic that is not only near and dear to my heart, but on the lips of everyone in the product development space: innovation. No question innovation is a very exciting topic, especially because, when done well, it changes the market rapidly and helps companies grow to achieve their strategic and financial objectives.

As the guest speaker, I was delighted to contribute to this topic with a presentation focused on uncovering what is true innovation and helping companies assess their level of maturity. Titled “When it Comes to Innovation, How Do You Stack Up?”, the presentation turned into a highly interactive discussion about where various attendees and their companies stand in regards to innovation maturity across people, processes, and tools. In fact, each attendee got up to the whiteboard and graphed how they rank their organizations across these three areas.

I was able to share some insights on how companies throughout the world rank themselves in those same categories, so we could analyze and discuss where the attendees compared and contrasted to the industry as a whole. This data provided attendees with a sneak peek at the upcoming 4th Product Portfolio Management Benchmark Study conducted by Appleseed Partners and Open Sky Research and commissioned by Planview, which will be available later this fall. In the meantime, you can review the findings of the 3rd Product Portfolio Management Benchmark Study here.

So are you too wondering how your organization ranks compared to others when it comes to innovation? Drop me a note and we can schedule a few minutes to uncover it for your business. I can be reached at [email protected].

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Written by Carrie Nauyalis Contractor - Product Development

Carrie Nauyalis brings her passion, experience, and thought leadership in the product portfolio management industry to her current role as Executive in Residence at Planview. As an EIR, Carrie is collaborating on market research and sharing best practices with Planview prospects and customers. She is an active speaker, MBA guest lecturer, blogger, and vlogger on all things PPM, with warm places in her heart for innovation, calculating ROI, and agile. Carrie spent 19 years with Planview in various positions, including global consulting, product management, and as the solution evangelist for innovation and new product development. Prior to Planview, Carrie held multiple systems engineering positions with Emerson Process. She earned her Bachelor’s degree from Truman State.