Produktportfoliomanagement

Bei der Innovation geht es darum, das Produktportfolio zu fokussieren und zu optimieren, damit Sie Produkte zur richtigen Zeit und zu den richtigen Kosten auf den Markt bringen können. Die Themen, die wir in der Blog-Kategorie Produktinnovation behandeln, reichen vom Ideenmanagement über die Produkteinführung bis hin zum Ende des Produktlebenszyklus. Experten geben Ihnen Empfehlungen, wie Sie Ihre Innovationsstrategie und Ihren Innovationsprozess auf die nächste Stufe heben können. Sie erhalten Tipps, wie Sie die richtigen Projekte auswählen, gute Projekte nach Prioritäten ordnen und sie mit der Strategie in Einklang bringen. Bringen Sie Ihre Innovationsstrategie auf die nächste Stufe mit Informationen zur Verbesserung der Time-to-Market, um Ressourcen, Finanzierung und Zeit zu maximieren. Holen Sie sich Tipps von anderen Kunden, wie sie die Transparenz verbessert haben, um die richtigen Projekte auszuwählen und die schlechten Projekte frühzeitig zu beenden. Sie werden auch Zugang zu bahnbrechenden Forschungsergebnissen und neuen Erkenntnissen darüber haben, wie die Kapazitätsplanung geschäftliche Innovationen beschleunigen und gleichzeitig das Risiko senken kann.

Wessen Aufgabe ist Innovation?

Howdy! We continue our “Coffee Talk” video series on the Planview YouTube Channel — all about the latest news and trends taking place in innovation and Product Portfolio Management (PPM). This month’s “Talk” comes to you from the University of Texas Campus in Austin where the Product Portfolio Mavens share insights discussed during the innovation...

Avoiding R&D Portfolio Management Jeopardy – Enrich Consulting

Here is an uncomfortable reality in all but the smallest firms during their R&D portfolio management processes: Between the staff running each R&D initiative and the executives making project and portfolio decisions, there’s usually a division. Maybe it’s the gap between headquarters and lab, upstairs/downstairs, east coast/west coast, London/Singapore, or even a generation gap. At...

Overheard at Optimizing Innovation NYC

I recently attended the Optimizing Innovation Conference in NYC as Planview was a sponsor. Initially, I was surprised that half of the attendees had traveled from Europe just for a two-day conference. Once the sessions began, I quickly understood their motivation. Speakers from Levi® Strauss, NASA, MTV Networks, Goodyear®, Mozilla, Kraft, and many other companies...

Eight Rules of Effective R&D Portfolio Management – Enrich Consulting

Dan Smith and I have written a white paper on strategic R&D portfolio management that summarizes many of the lessons and insights we’ve gleaned during twelve years of client engagements. The white paper is organized into eight ‘rules’: Avoid incomplete strategies Build an actionable strategy Don’t buy in to bubble plots Move beyond prioritization Present...

Meeting Product Launch Windows und die PIM-Konferenz

The Product Portfolio Mavens are back and this time they’ve recorded in an undisclosed location. In addition to sharing insights on hitting launch windows and pipeline visibility, Pamela and Carrie provide an update on the PDMA PIM Conference and shed light on the latest product portfolio management rumors.

A Case of Mistaken Priorities: Project Prioritization Gone Bad – Enrich Consulting

It’s no secret that projects in the earlier stages of the development lifecycle are evaluated and managed very differently than projects in the later stages. One major pharmaceutical company believed these differences to be so great, however, that they split their development organization in two. Over time, the structural gulf became a cultural gulf, leading...

Storytelling and Pharmaceutical Portfolio Management – Enrich Consulting

Humans have always been and will always be storytellers. From the fireside tales of bygone millennia to today’s TV dramas and movies, the power of the narrative holds us in rapt attention as it both entertains and makes sense of the world around us. How does this relate to pharmaceutical portfolio management? Essentially, portfolio management...

The “Good Enough” Business Model – Enrich Consulting

A product manager and an analyst are discussing the revenue forecast for a product in development. Poring over the financials, the manager asks:      “Have you considered how SUPR-3 will impact sales of our other SUPR products?”      The analyst replies confidently: “Yes! Right here you can see we are estimating SUPR-3 to take a...

Launch-Fenster treffen, wenn die Zeit bis zur Markteinführung nicht verhandelbar ist

In a recently released research paper, Issue in Focus: Meeting Fixed Product Launch Windows analyst Jim Brown, Founder and President, Tech-Clarity, Inc., talks about how companies can use Product Portfolio Management (PPM) applications to hit timely product launch deadlines to improve new product development and overall performance. Conversations with product developers and the immediate interest...

Drei Hindernisse für soziale Produktinnovationen, die Sie überwinden müssen

Once again, our friends at Kalypso have issued a challenge for all of you product development companies out there… actually, two challenges this time. 1. Move past the myths that keep you from using social models and tools to support innovation and 2. If you have moved past these myths, nominate yourselves for a SPIKE...