Your path to business agility
Steven Cristol is founder and managing partner of Strategic Harmony® Partners, an innovation and brand strategy consulting firm that has pioneered the integration of product strategy and brand strategy. During 30-plus years of consulting and corporate experience, he has helped some of the world’s most innovative companies — from Global 100 to Silicon Valley startups — build and manage brand equity and optimize product development portfolios. He is also a recognized thought leader on simplifying the customer experience and, as a Free Press and McGraw-Hill business author, his books have been published in eleven languages. Steven has devoted the past decade to creating a disciplined and more effective process to align innovation with the most compelling value propositions and increase customer satisfaction, competitive impact, and resource efficiency.
A hopeful but volatile 2012 confronts all product development professionals with an immutable truth: companies can no longer effectively manage their brands without proactively managing sustainability. Brand reputation and appeal increasingly depend on sustainable product development. For products companies, it’s the products that comprise the vast majority of total corporate environmental footprint. So it won’t...
ZDNet recently ran a piece entitled, “5 Reasons the CIO Can Be a Corporate Sustainability Hero.” Interesting and true, but I felt like they buried the lead as journalists like to say. Sustainability is crucial to this story, but far more powerful when considered in conjunction with the CIO’s impact on his or her company’s...
I’ve never met a homebuilder who wants to build a roof before pouring a foundation. Yet when I talk with executives about optimizing product development portfolios for customer appeal, competitive impact, and resource allocation, they sometimes ask this question first: how can we do a better job of optimizing development investments across our major lines...
