Steven Cristol Posts by

Steven Cristol

Steven Cristol is founder and managing partner of Strategic Harmony® Partners, an innovation and brand strategy consulting firm that has pioneered the integration of product strategy and brand strategy. During 30-plus years of consulting and corporate experience, he has helped some of the world’s most innovative companies — from Global 100 to Silicon Valley startups — build and manage brand equity and optimize product development portfolios. He is also a recognized thought leader on simplifying the customer experience and, as a Free Press and McGraw-Hill business author, his books have been published in eleven languages. Steven has devoted the past decade to creating a disciplined and more effective process to align innovation with the most compelling value propositions and increase customer satisfaction, competitive impact, and resource efficiency.