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Planview Blog

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Product Development

The Crucial Brand-Building Role of Sustainable Product Development

A hopeful but volatile 2012 confronts all product development professionals with an immutable truth: companies can no longer effectively manage their brands without proactively managing sustainability. Brand reputation and appeal…

Product Development

Product Development Portfolio Optimization: Bottoms-Up vs. Top-Down

I’ve never met a homebuilder who wants to build a roof before pouring a foundation. Yet when I talk with executives about optimizing product development portfolios for customer appeal, competitive impact, and resource allocation,…