Maureen Carlson
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Maureen Carlson

Maureen Carlson a Partner at Appleseed Partners, has been providing strategic marketing services for 20 years including market research, product marketing, positioning, and how to develop effective demand generation programs. Maureen’s B2B technology experience spans from emerging companies to larger established brands. Maureen has conducted three research studies sponsored by Planview for product development as well as for other markets, is an active guest blogger, and participates in the development of new market strategies with the company.

The Resource Management and Capacity Planning Maturity Matrix and Report Findings—Part 1

My favorite part of wrapping up a research project is sharing the study’s findings and helping the audience put them to practical use. As the lead researcher in the latest benchmark study, I’ve analyzed two spicy topics facing most product development organizations: capacity planning and resource management. Learn from The Resource Management and Capacity Planning Maturity...

The Global State of Resource Management and Capacity Planning [Infographic]

In a recent blog post, Are Your Limited Resources Focused on the Right Opportunities?, Maureen Carlson, chief researcher of the Resource Management and Capacity Planning Benchmark Study, cites key findings and introduces the study’s maturity matrix that you can use to evaluate the maturity of your organization. Review the findings and the Global State of...

Are Your Limited Resources Focused on the Right Opportunities?

Are your resources focused on the right opportunities? Unfortunately, many organizations can’t answer the question. Can you? This is an ideal time and opportunity to benchmark your organization’s capabilities and maturity level in terms of resource management and capacity planning. I’ve had the pleasure to be the chief researcher on the most comprehensive study ever on...

Product Portfolio Management: A Look Back and a Look Ahead

How the Product Portfolio Management Benchmark Study Findings Should Inform 2013 Planning It’s that wonderful time of year again — planning, planning, and more planning. Where are you and your organization in the portfolio planning process at this point? Patting ourselves on the back because we are done! In the thick of it and taking...

Product Companies Share Their Priorities, Risks, and Pains of Innovation in a New Study

Is it appropriate for product-based organizations to make improvised decisions when they don’t have visibility or access to proper data or metrics? Do product leaders have the resources for priority projects to drive innovation and growth? Is it possible that underperforming projects continue to consume precious resources? According to the industry’s third Product Portfolio Management...

Are You Engaging in Rigorous Capital Planning or Shadowboxing?

In the last blog post, How Structured Is Your Capital Planning Process?, I wrote about my interview with Madison Laird, Executive-in-Residence at Planview. We discussed the extremes of highly structured processes and highly unstructured processes that exist in capital planning; inspired by the newly released report from The State of Capital Planning survey.

How Structured is Your Capital Planning Process?

I had the opportunity to interview Madison Laird, Executive in Residence at Planview, about some of the findings and nuggets from the State of Capital Planning Study. Madison shared some of his thoughts about portfolio management and long range financial planning which have been shaped by his career at companies like Cisco, Marimba and IBM....

How Does Your Product Organization Compare?

Participate in The Third Annual Product Portfolio Management Benchmark Survey It’s hard to believe that we’re now conducting the third annual benchmark survey on the State of Product Portfolio Management. More and more product development professionals are looking to this study to learn about how their peers manage complex product portfolios and what trends are...

Survey Results Are In: How Do You Compare?

For those of you following this space, you know that a few months ago I asked for your participation in a survey that benchmarks today’s product portfolio management opportunities and challenges. To those who joined in: a big thank you! We had an overwhelming response with nearly 1000 participants this year. I’m pleased to say...