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Product Portfolio Management

Survey Results Are In: How Do You Compare?

Published By Maureen Carlson

For those of you following this space, you know that a few months ago I asked for your participation in a survey that benchmarks today’s product portfolio management opportunities and challenges. To those who joined in: a big thank you! We had an overwhelming response with nearly 1000 participants this year.

I’m pleased to say the results are in and the report is ready to roll off the press. A few tantalizing tidbits to whet your appetites:

  • 57% of participants said that one of their top three pain points was having “too many projects for their resources,”
  • 42% find their forecasted schedules “mostly to highly inaccurate,”
  • “Not being able to drive innovation fast enough” was ranked as their 3rd greatest risk YET
  • 60% indicated that their organizations are “risk averse to highly risk averse on new product innovation.”

And that, my friends, is just the tip of the iceberg. Of course, all survey participants will receive a copy of the report in the coming weeks. But if you can’t wait that long, attend my session at the free PIPELINE 2010 online conference this Wednesday, November 10th. You can sign up at

See how you stack up against your peers, split out by industry, job title, revenue, and reporting structure. Does your organization take the lead, join the pack, or lag behind when it comes to taking risks, killing bad projects, and allocating resources? Now’s the time to find out. And what next steps can you take to shore up where you need to? The key takeaways and recommendations sections may offer the guidance you’re looking for.

Plus, all who attend my session (and of course all participants) will also get a copy of last year’s report, so you can compare where we all stood a year ago to where we are now, and draw your own conclusions about what that might mean for 2011.

Hope to see you at Pipeline 2010!

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Maureen Carlson Written by Maureen Carlson

Maureen Carlson a Partner at Appleseed Partners, has been providing strategic marketing services for 20 years including market research, product marketing, positioning, and how to develop effective demand generation programs. Maureen’s B2B technology experience spans from emerging companies to larger established brands. Maureen has conducted three research studies sponsored by Planview for product development as well as for other markets, is an active guest blogger, and participates in the development of new market strategies with the company.