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Hallmark Delivers Heart-Warming Products This Valentine’s Day

Hallmark Delivers Heart-Warming Products This Valentine’s Day

Another holiday is upon us and retail stores everywhere are filling up with a variety of red and pink keepsakes for loved ones. I was recently at a Hallmark store stocking up on my own Valentine’s Day gifts and stumbled upon their latest product, Magic Message Reveal Heart. I was automatically impressed because I know the planning, product development, and time it takes to ensure products are delivered to the market on time – and for consumer goods companies like Hallmark, these dates cannot be missed! On that note, I invite you to read a recent article published on that features Hallmark’s CIO Mike Goodwin as he discusses how they apply portfolio management tools to run consumer products development and the competitive advantage they are experiencing.

Portfolio Management Isn’t Just for IT Anymore

“On February 14, 142 million Valentine’s Day cards will be exchanged, not even counting packaged kids’ valentines. It’s the second-biggest holiday for greeting cards (Christmas is the biggest), and a critical time for Hallmark¹…” Continue reading the Portfolio Management Isn’t Just for IT Anymore article on

Another interesting fact is that Hallmark’s Stage-Gate processes are integrated into their portfolio management solution supporting innovation, commercialization, and customer special requests. Read a recent interview with Monica Alderson, business services director of consumer solutions at Hallmark as she discusses innovation challenges and the tools and processes that support their innovation process.

I’d like to hear from you, what you think about Hallmark’s approach to meeting fixed deadlines? What are some of the best practices you use to advance your innovation strategy? Share by leaving a comment below.

¹ Overby, S. (2013, December 17). Portfolio Management Isn’t Just for IT Anymore,, (744609), retrieved from:

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Linda Roach
Written By

Linda Roach brings 19 years of experience in product management, product marketing, and corporate marketing to her role as Solutions Marketing Manager for Planview. Upon joining the company in 2004, Linda led the launch of Planview Enterprise, repositioning the company from a single product to a highly successful multiple product line. Prior to joining Planview, Linda held management positions at Pervasive Software, VTEL Corporation, and Kodak where she led go-to-market initiatives covering new products, product line expansion, and opening new market segments. Linda holds a BS degree in Chemical Engineering from the State University of New York at Buffalo. She has participated in Executive Education programs at the University of Michigan, Wharton School, and University of Texas at Austin.