Projektportfoliomanagement

Das PMO steht unter ständigem Druck. Von der Einhaltung von Standards für Projektmanagementpraktiken bis hin zur Planung und Durchführung von Projekten - das PMO muss ständig mit der Strategie und den Geschäftsergebnissen synchronisiert sein. In dieser PMO-Blog-Kategorie finden Sie zahlreiche Empfehlungen von Experten zur Förderung der Top-Down- und Bottom-Up-Planung, zur Verbesserung der Prozesse, zur Förderung der Zufriedenheit der Stakeholder und schließlich zur Beseitigung von Silos, um die PMO-Funktion voranzubringen. Holen Sie sich Expertenrat zu den Vor- und Nachteilen der Einführung eines kontinuierlichen Planungsmodells. Die Experten werden Ihnen auch praktische Ratschläge für die Auswahl Ihres nächsten Projektportfoliomanagement-Tools geben und Ihnen zeigen, wie Sie #BeThatPMO werden, den Ihr Unternehmen braucht.

PMO Spotlight | Aimee Shea at Cisco Captial

Welcome to the latest installment of our PMO Spotlight series, wherein we delve into our customer’s PMO to uncover the personal histories and unique viewpoints behind the customer use case. Our spotlight feature in this edition is Aimee Shea, Director of Program Management at Cisco Capital. We hope you enjoy the insights and experiences she...

Meilensteine in Marketingprojekten

In marketing project management, especially for Agile teams, projects often seem to be in a state of constant flux. Teams react to new information and metrics change daily, which means that to ensure a project actually stays aligned with its goals, milestones become vital focus points. Like waypoints along a journey, each project milestone offers...

How to Identify and Address Marketing Project Roadblocks

Roadblocks in terms of marketing project management (as opposed to, say, a police car chase) are anything that gets in the way of completing tasks and projects in the manner and by the time they are needed. As many of these obstacles and productivity killers can be subtle or completely ingrained in work processes, the...

Essential Skills for Marketing Project Managers

Marketing project management is a cross-competency role that requires a blend of the abilities that would make either a marketer or a project manager successful. Regardless of which background you’re coming from, being effective in the position means learning specific marketing project manager skills that will allow you to plan, execute, coordinate and deliver on...

Top-Tools für moderne Vermarkter

Running an enterprise marketing campaign is no simple task. These days, marketing management is more complex than ever before, as organizations look for ways to productively manage work and sort through the dizzying assortment of channels and technologies that today’s digital marketers must face. Modern marketers are faced with several critical challenges. They must pull...

Future-Proof Your Marketing Team with These Tips

Being able to tell the future would be a magnificent talent if it was in any way possible, but unfortunately the best any of us can do is to simply try and predict what might happen from a mixture of previous data and imagination. Some people, such as legendary investors like Warren Buffett, are remarkably...

Why Email and IM Don’t Cut It for Creative Marketing Projects

Email and, more recently, instant messaging (IM) tools such as Slack have formed the central platform of all business communication and also, by extension, creative marketing projects. These are generally accepted uncritically – it’s the way things have always been done, so why the need for change? To be fair, email and IM are great...

Warum Sie Ihre Aufgaben nicht mehr per E-Mail verwalten sollten

We’ve all done it, kept our inbox overflowing with projects and tasks that need to be addressed and completed. Maybe you have assigned certain emails flags to note to yourself that some are more pressing than others. Perhaps you even have an entire color coded system. Either way, this way of keeping track of tasks...

Project management & marketing: Terms you should know

Whether you’re a college grad jumping into the workforce for the first time or a seasoned professional taking on an unexpected opportunity, entering a new field is both challenging and exciting. There are new people to meet, new rules to follow, a new language to learn, and never enough time to get your bearings. If...

Sechs Karrierewege mit einem Abschluss in Projektmanagement

Project management is an increasingly popular field of study at both the undergraduate and graduate levels. One reason so many students and professionals are earning a project management degree is that it can open an amazing variety of options for a future career. Whether you’re an undergraduate student who is just beginning to explore the...