Ihr Wegweiser durch die digital vernetzte Arbeitswelt
Certified Project Management Professionals (PMPs) are required to earn 60 professional development units (PDUs) during each three-year certification cycle. In the distant past, many PMPs found this obligation expensive and stressful. However, in recent years some changes to the requirements have made earning PDUs easier, more enjoyable, and in many cases free. Once you’ve put...
Welcome to the latest installment of our PMO Spotlight series, wherein we delve into our customer’s PMO to uncover the personal histories and unique viewpoints behind the customer use case. Our spotlight feature in this edition is Aimee Shea, Director of Program Management at Cisco Capital. We hope you enjoy the insights and experiences she...
Es wird oft gesagt, dass wirklich innovative Unternehmen keinen "Big Bang"-Ansatz für Innovationen verfolgen - sie haben vielmehr eine starke Innovationskultur, die ihr Geschäft kontinuierlich weiterentwickelt. Wenn Sie Schwierigkeiten haben, dieses Ziel zu erreichen, kann es nützlich sein, zu den Grundlagen zurückzukehren und Ihre Bemühungen an einem Innovationsrahmen zu orientieren. Aber woher wissen Sie bei so vielen Optionen, welches das beste Framework für Ihr Unternehmen ist - und wie...
Egal, ob Sie ein Neuling oder ein erfahrener Praktiker sind, es schadet nie, Ihre Kenntnisse der agilen Terminologie aufzufrischen! Setzen Sie ein Lesezeichen für dieses alphabetisch geordnete Glossar der wichtigsten Agile-Begriffe, damit Sie es bei Bedarf jederzeit zur Hand haben. Agile Terminologie zum Kennenlernen Abnahmetest Eine Reihe von Kriterien, die aus der Perspektive des Kunden geschrieben wurden, um...
In marketing project management, especially for Agile teams, projects often seem to be in a state of constant flux. Teams react to new information and metrics change daily, which means that to ensure a project actually stays aligned with its goals, milestones become vital focus points. Like waypoints along a journey, each project milestone offers...
Roadblocks in terms of marketing project management (as opposed to, say, a police car chase) are anything that gets in the way of completing tasks and projects in the manner and by the time they are needed. As many of these obstacles and productivity killers can be subtle or completely ingrained in work processes, the...
Marketing project management is a cross-competency role that requires a blend of the abilities that would make either a marketer or a project manager successful. Regardless of which background you’re coming from, being effective in the position means learning specific marketing project manager skills that will allow you to plan, execute, coordinate and deliver on...
Running an enterprise marketing campaign is no simple task. These days, marketing management is more complex than ever before, as organizations look for ways to productively manage work and sort through the dizzying assortment of channels and technologies that today’s digital marketers must face. Modern marketers are faced with several critical challenges. They must pull...
Being able to tell the future would be a magnificent talent if it was in any way possible, but unfortunately the best any of us can do is to simply try and predict what might happen from a mixture of previous data and imagination. Some people, such as legendary investors like Warren Buffett, are remarkably...
Email and, more recently, instant messaging (IM) tools such as Slack have formed the central platform of all business communication and also, by extension, creative marketing projects. These are generally accepted uncritically – it’s the way things have always been done, so why the need for change? To be fair, email and IM are great...
