In the release of Planview Enterprise 12, we introduced the concept of outcomes and the ability to create and associate roadmaps from the programs driving strategy. With the release of Planview Enterprise 13, the focus has shifted from the program managers who execute strategy, to those who create the plans that drive strategy. And in my last blog I wrote about the importance of outcomes and outcome roadmaps. This blog brings those concepts together in a real world customer use case. So, without further ado…
Hospitality Company Implements Keyless Entry System To Enhance Customer Experience
Let’s turn to an international hotelier to illustrate how a solution-centric approach using portfolio management for digital transformation is supporting a huge strategic initiative that is disrupting and changing investments in that industry (check out the video for the use case with a product demo).
With net margins under 5% and high fixed costs1, hotels all over the world are finding new ways to cut costs while attracting and retaining customers. While hotel rooms may be the primary product, technology is changing the customer experience and offering innovative solutions.
With a focus on customer experience, the portfolio begins with the outcome – a new keyless entry system – which allows guests to check in and enter their rooms using a mobile phone app. While this sounds simple on the surface, veteran technology managers will quickly discern the complexities that lie beneath.
This effort is not just creating an application, it is fundamentally disrupting how the organization operates, the systems it relies upon, and how customers interact with it. Making it happen and creating a seamless experience that builds loyalty requires a mindset shift away from project management to one that begins with the applications and services that are required and impacted to implement not just the technology, but the change throughout the business. (See the video to find out more about this use case and the role that Planview Enterprise outcome roadmaps play.)
Outcome Roadmaps Cut Time to Market
Strategic roadmaps don’t start with project plans, they begin with the proposed solutions, products, applications, and services to be delivered. Become an outcome-centric portfolio organization to bring your roadmaps to life, to drive IT and product strategy while reducing the time to deliver to your market and your customers.
This value is not just limited to those large, strategic initiatives. Managers can also leverage roadmaps that include programs and projects for ongoing maintenance and enhancements for the next several years, so that they can strategically plan for changes, and flexibly adapt to changes in technology, the supply chain, or customer demand. This enables the continued tracking of incremental revenues for products, total cost of ownership for applications, and benefit realization for all types of outcomes delivered.
Outcome Roadmaps: Your Path to Transformation, Growth, and Innovation
Empower your product, application, and service managers to create roadmaps from their perspective. Then have them tie into the demand management process while folding in execution. Continue to track it from the roadmap vision, to improve the ongoing management of the roadmaps.
We’re excited about the enhanced power of outcome roadmaps in Planview Enterprise 13, and we can’t wait to hear what you think.
- Biery, M. (2016). How U.S. Hotels Are Faring. Forbes.com. Retrieved 15 November 2016, from https://www.forbes.com/sites/sageworks/2014/01/05/how-u-s-hotels-are-faring/#78a557912a7f