Planview Blog

Your path to business agility

Product Portfolio Management

How Is Your Company Using Social Media?

Published By Carrie Nauyalis

Allow me to pose the question again, but this time as a multiple choice question: How is your company using social media?

  1. As a hip way to fill business cards and e-mail signatures with nifty Twitter and Facebook icons
  2. To communicate to employees and customers
  3. To transform and broadcast media monologues into social media dialogues (Wikipedia)
  4. As a powerful platform to drive new, innovative products into the market

Take a moment to select the answer that best describes your organization. And be honest – no one’s watching. Go ahead… I’ll wait.

If you answered “D” and you really, really mean it, allow me to lay down the gauntlet to put your company to the test. My good, wicked-smart friends at Kalypso have issued a challenge for all of you product development companies out there… a competition, in fact. Allow me to introduce you to the first annual Spike Awards to recognize the best use of social media and social computing to improve innovation, product development and product management. Spike Awards will be given to companies in four categories: Technology, Life Sciences, CPG, and Manufacturing. Nominees will be measured on the quality of their responses and how creative their social media solution was in solving the business problem. So, put your money where your mouth is and submit your entry today – nominations must be in by Friday, September 3, 2010.

Winners will be announced on October 19th at PDMA’s Annual Global Conference on Product Innovation Management. This conference always delivers meaty content and presents incredible networking opportunities. And with the presentation of the Spike Award winners, setting the example of how social media can be used to drive innovation into the pipeline, this conference should not be missed! See you there!

Related Posts

Written by Carrie Nauyalis Contractor - Product Development

Carrie Nauyalis brings her passion, experience, and thought leadership in the product portfolio management industry to her current role as Executive in Residence at Planview. As an EIR, Carrie is collaborating on market research and sharing best practices with Planview prospects and customers. She is an active speaker, MBA guest lecturer, blogger, and vlogger on all things PPM, with warm places in her heart for innovation, calculating ROI, and agile. Carrie spent 19 years with Planview in various positions, including global consulting, product management, and as the solution evangelist for innovation and new product development. Prior to Planview, Carrie held multiple systems engineering positions with Emerson Process. She earned her Bachelor’s degree from Truman State.