Top tools for modern-day marketers

Running an enterprise marketing campaign is no simple task. These days, marketing management is more complex than ever before, as organizations look for ways to productively manage work and sort through the dizzying assortment of channels and technologies that today’s digital marketers must face. Modern marketers are faced with several critical challenges. They must pull...

Future-Proof Your Marketing Team with These Tips

Being able to tell the future would be a magnificent talent if it was in any way possible, but unfortunately the best any of us can do is to simply try and predict what might happen from a mixture of previous data and imagination. Some people, such as legendary investors like Warren Buffett, are remarkably...

Why Email and IM Don’t Cut It for Creative Marketing Projects

Email and, more recently, instant messaging (IM) tools such as Slack have formed the central platform of all business communication and also, by extension, creative marketing projects. These are generally accepted uncritically – it’s the way things have always been done, so why the need for change? To be fair, email and IM are great...

Why You Should Stop Using Email to Manage Tasks

We’ve all done it, kept our inbox overflowing with projects and tasks that need to be addressed and completed. Maybe you have assigned certain emails flags to note to yourself that some are more pressing than others. Perhaps you even have an entire color coded system. Either way, this way of keeping track of tasks...

Remote Work is a Failsafe When Illness Goes Global

The recent coronavirus outbreak has caused shockwaves across the globe. In just a month’s time, we’ve gone from piecemeal safety measures to mandated shelter-in-place and work-from-home policies that have radically changed the patterns of our lives and work. Meanwhile, recommendations from the CDC develop and change at breakneck speed. For many business leaders, this crisis...

Project management & marketing: Terms you should know

Whether you’re a college grad jumping into the workforce for the first time or a seasoned professional taking on an unexpected opportunity, entering a new field is both challenging and exciting. There are new people to meet, new rules to follow, a new language to learn, and never enough time to get your bearings. If...

Six career paths with a degree in project management

Project management is an increasingly popular field of study at both the undergraduate and graduate levels. One reason so many students and professionals are earning a project management degree is that it can open an amazing variety of options for a future career. Whether you’re an undergraduate student who is just beginning to explore the...

How Business Teams Can Embrace Agile

As the agile methodology becomes more and more popular, business teams are adopting certain aspects of the approach in order to benefit from the speed and flexibility provided by agile. What was once known as a novel approach to software development is now a wide-ranging global business strategy, taking on dozens of different forms as...

5 Agile Mistakes You Might Be Making (& How to Stop)

Though Agile is becoming increasingly popular across the world and in different industries, many teams and organizations that try to adopt Agile project management aren’t seeing the positive outcomes they expect. Just like any methodology, the challenges of Agile project management and its successful implementation are considerable. Here we’ll take a look at some of...

A PM’s Guide to Project Management Methodologies

The more time you spend in the world of project management, the more guide to project management methodologies you’ll need to learn. Just as a master carpenter might own hundreds of specialized tools, compared to the basic hammer and saw that a novice woodworker might need, an experienced project manager should be familiar with a...