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Product Portfolio Management

Are You REALLY Innovating?

Published By Linda Roach
Are You REALLY Innovating?

The word “innovation” has become a trendy and often overused buzz word in many organizations. The question is, are these organizations really innovating or are they simply passing off product enhancements as such? This is a critical question because without true innovation in place to introduce new products and services, companies are missing out on market share, brand loyalty, and ultimately revenue. So are you REALLY innovating?

Carrie Nauyalis, NPD evangelist at Planview shares five telltale signs a company might not be fully maximizing their innovation potential. I encourage you to take this simple litmus test and see how your organization measures up.

Are you REALLY Innovating? Five Signs You Might Be Faking It

“It seems every few years a new buzz word emerges, is overused, and then thankfully retires to its rightful place as a normal word. Remember best in class? These buzz words may be precise in their description, but when every organization in every industry runs the latest buzz word up the company flag pole… it becomes much less powerful… Could it be that this is the predicted demise of the word innovation…” Continue reading the article at Innovation Management and learn about the 5 signs you might be faking it.

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Written by Linda Roach Director, Solutions Marketing

Linda Roach champions solutions marketing at Planview, partnering with customers to articulate their business challenges and to quantify the value of implementing change. Linda leads Planview's agile go-to-market team for portfolio and resource management. During her tenure, Linda has helped drive Planview's market advancement and significant growth through marketing leadership roles. Previously, Linda held positions at Pervasive Software, VTEL, and Kodak where she led go-to-market initiatives for new products and product line expansion. Linda holds a BS degree in Chemical Engineering from SUNY Buffalo.