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Are You REALLY Innovating?

Are You REALLY Innovating?

The word “innovation” has become a trendy and often overused buzz word in many organizations. The question is, are these organizations really innovating or are they simply passing off product enhancements as such? This is a critical question because without true innovation in place to introduce new products and services, companies are missing out on market share, brand loyalty, and ultimately revenue. So are you REALLY innovating?

Carrie Nauyalis, NPD evangelist at Planview shares five telltale signs a company might not be fully maximizing their innovation potential. I encourage you to take this simple litmus test and see how your organization measures up.

Are you REALLY Innovating? Five Signs You Might Be Faking It

“It seems every few years a new buzz word emerges, is overused, and then thankfully retires to its rightful place as a normal word. Remember best in class? These buzz words may be precise in their description, but when every organization in every industry runs the latest buzz word up the company flag pole… it becomes much less powerful… Could it be that this is the predicted demise of the word innovation…” Continue reading the article at Innovation Management and learn about the 5 signs you might be faking it.

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Linda Roach
Written By

Linda Roach brings 19 years of experience in product management, product marketing, and corporate marketing to her role as Solutions Marketing Manager for Planview. Upon joining the company in 2004, Linda led the launch of Planview Enterprise, repositioning the company from a single product to a highly successful multiple product line. Prior to joining Planview, Linda held management positions at Pervasive Software, VTEL Corporation, and Kodak where she led go-to-market initiatives covering new products, product line expansion, and opening new market segments. Linda holds a BS degree in Chemical Engineering from the State University of New York at Buffalo. She has participated in Executive Education programs at the University of Michigan, Wharton School, and University of Texas at Austin.