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A Six Step Approach to Business Transformation and Reinvention in the Cloud

A Six Step Approach to Business Transformation and Reinvention in the Cloud

In a recent Wired Innovation Insights article, Planview’s CEO Greg Gilmore shares Planview’s transformation from a “traditional” on-premise software company to software-as-a-service (SaaS) delivered in the cloud. He discusses the fact that this type of business change is not only affected by technology or the product, but instead touches every aspect of the business. Learn more about business transformation in the cloud.

The article embodies the company’s six-step approach to reinvention. It provides unique recommendations including moving from a perpetual to a recurring revenue model to a SaaS business changing to establishing metrics – all of which contributed to a successful transformation to the cloud – often a tricky venture for many established software vendors.

The following is an excerpt from the article.  I encourage you to read the complete article and discover the six-steps approach for yourself.

How Established Companies Can Reinvent Themselves for the Cloud

“Software as a service (SaaS) is disruptive, and many old guard technology companies are struggling to transition to the cloud (see Oracle, BMC, Dell, etc.). Does this mean that established software companies – whose applications and business models are not as easily adapted to SaaS – are fated to just fade away?

The answer is no. The shift can be done, but only if your company realizes that this is more than a technological issue. In fact, successfully transitioning to SaaS requires an entire business transformation and cultural change that impacts nearly every function.”

Read the complete article on Wired Innovation Insights.

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Linda Roach
Written By

Linda Roach brings 19 years of experience in product management, product marketing, and corporate marketing to her role as Solutions Marketing Manager for Planview. Upon joining the company in 2004, Linda led the launch of Planview Enterprise, repositioning the company from a single product to a highly successful multiple product line. Prior to joining Planview, Linda held management positions at Pervasive Software, VTEL Corporation, and Kodak where she led go-to-market initiatives covering new products, product line expansion, and opening new market segments. Linda holds a BS degree in Chemical Engineering from the State University of New York at Buffalo. She has participated in Executive Education programs at the University of Michigan, Wharton School, and University of Texas at Austin.