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A Six Step Approach to Business Transformation and Reinvention in the Cloud

Published By Linda Roach
A Six Step Approach to Business Transformation and Reinvention in the Cloud

In a recent Wired Innovation Insights article, Planview’s CEO Greg Gilmore shares Planview’s transformation from a “traditional” on-premise software company to software-as-a-service (SaaS) delivered in the cloud. He discusses the fact that this type of business change is not only affected by technology or the product, but instead touches every aspect of the business. Learn more about business transformation in the cloud.

The article embodies the company’s six-step approach to reinvention. It provides unique recommendations including moving from a perpetual to a recurring revenue model to a SaaS business changing to establishing metrics – all of which contributed to a successful transformation to the cloud – often a tricky venture for many established software vendors.

The following is an excerpt from the article.  I encourage you to read the complete article and discover the six-steps approach for yourself.

How Established Companies Can Reinvent Themselves for the Cloud

“Software as a service (SaaS) is disruptive, and many old guard technology companies are struggling to transition to the cloud (see Oracle, BMC, Dell, etc.). Does this mean that established software companies – whose applications and business models are not as easily adapted to SaaS – are fated to just fade away?

The answer is no. The shift can be done, but only if your company realizes that this is more than a technological issue. In fact, successfully transitioning to SaaS requires an entire business transformation and cultural change that impacts nearly every function.”

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Written by Linda Roach Director, Solutions Marketing

Linda Roach champions solutions marketing at Planview, partnering with customers to articulate their business challenges and to quantify the value of implementing change. Linda leads Planview's agile go-to-market team for portfolio and resource management. During her tenure, Linda has helped drive Planview's market advancement and significant growth through marketing leadership roles. Previously, Linda held positions at Pervasive Software, VTEL, and Kodak where she led go-to-market initiatives for new products and product line expansion. Linda holds a BS degree in Chemical Engineering from SUNY Buffalo.