Leading the conversation on digital connected work
With more than ten years of marketing experience, Alex has built a career spanning industries as diverse as motorsport, fashion, technology, and many others. Passionate about writing and the written word, he aims to bring both creativity and clarity to every project, crafting content that resonates across audiences and channels. His life’s goal is to find the most effective way to communicate the most complex ideas, ensuring they are accessible to all.
At Planview Connect 2025, Planview CTO and author of Project to Product, Dr. Mik Kersten shared a preview of his upcoming book, Output to Outcome, and introduced a set of ideas that are already reshaping how organizations think about strategy, delivery, and value.
