With more than 100 million active monthly users, including prominent figures in every imaginable industry, LinkedIn is a social network that no organization can afford to ignore. The site has become a central element of global business, allowing companies to find new employees, promote new products and identify potential customers and business partners.
Le marketing sur LinkedIn est également un élément important des plans de marketing de nombreuses organisations : en mettant en avant l'expertise et les compétences de votre entreprise, vous pouvez établir de nouvelles connexions et atteindre de nouveaux clients. Que vous cherchiez à améliorer le profil de votre organisation ou le vôtre, ces stratégies vous aideront à tirer le meilleur parti de votre profil LinkedIn et de votre activité sur le site.
#1. Provide Solutions to Common Problems
Everyone wants to find ways to make their work easier and more effective. The single best way to attract attention on LinkedIn is to demonstrate that you (or your company) can help organizations solve their most pressing business challenges. From your profile headline to your shared updates, make it clear what you have to offer to your marketplace.
#2. Travaillez vos titres
Eye-catching headlines have always been a key to marketing success, and they’re especially important in the world of social media. Most LinkedIn users have dozens or even hundreds of connections and followed companies who show up in their feed, and no one has the time to read every update in detail. The increased prevalence of mobile devices has shortened attention spans even further, while also shrinking the amount of space you have in which to grab someone’s interest. Posts with descriptive, engaging headlines are much more likely to be read, so pay extra attention in this area when you’re preparing to publish a new update on behalf of your company.
#3. Take Advantage of the Longer Format
One of the more notable recent developments on LinkedIn for business is the availability of a long-form publishing option, which allows LinkedIn members to create in-depth articles, as opposed to typical short-form posts. Long-format articles cannot be posted on company pages directly (at least for now), but they can be posted by company leaders or other organizational representatives, and then cross-promoted on corporate profiles. This is a great way to share detailed insights and ideas without taking users away from LinkedIn to external sites.
#4. Include Visual Content
As with any other social media site, people are attracted to visually appealing content. Whenever possible, include large, colorful images with your posts or long-form articles. Linking to relevant external content such as informational slideshows is another way to attract attention and communicate about your interests and industry expertise. The personal touch is always best, so try to avoid stock images and use original photos whenever you can.
#5. Passer à la vidéo
Une fois que vous avez amélioré les images et autres éléments visuels de votre profil et de vos posts, la prochaine étape logique est de commencer à incorporer du contenu vidéo. Bien que la vidéo puisse être plus chère et plus longue à produire, elle a le pouvoir d'engager les spectateurs d'une manière que le texte et les images ne peuvent tout simplement pas égaler. N'oubliez pas que votre contenu vidéo doit être court et agréable - trois minutes ou moins est une bonne règle générale.
