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Combining Agile Marketing and Project Collaboration

Marketing use cases show how to improve team interaction, project visibility and delivery

Combining Agile Marketing and Project Collaboration

Whether launching a new product or nailing down all the deliverables for a customer conference, marketing professionals are managing multiple projects for spreadsheets and emails to continue to be efficient. As a marketer myself, I can relate to the struggle. In the past, I have coordinated events and have often compared it to herding cats. There are multiple people involved including sponsors, speakers, event staff, vendors… plus all the logistics that need to be coordinated and communicated—everyone has their part to play in making it a success. I have found, for peak organizational performance everyone involved must collaborate in a way that doesn’t bog them down or distract from their work (you know, the other marketing projects that run in tandem). Events certainly push email and spreadsheets to beyond their limits. That’s where combining agile marketing and project collaboration can make a difference.

The question is, how do you go about choosing the right technology when connecting people across the hall with those across the continent? For starters, I think it must be easy to use so everyone can benefit from the entire group’s knowledge and interaction.

If you are a marketer like me, you will relate to the scenarios outlined in Jason Morio’s latest blog on Project Lab titled Four Marketing Use Cases for Project Collaboration: Improving Organizational Performance: Project Delivery, Efficiency, and Agility and how project collaboration can help answer these questions:

White paper: Project Collaboration Use Cases for Marketing

  • Scenario #1: Product launch planning: How can you leverage kanban boards to keep team members engaged and the launch date on target?
  • Scenario #2: Event planning: How can you use a platform for planning, real-time sharing, tracking, and visualization to keep everyone organized on all logistics and third-party contributors?
  • Scenario #3: Website development and launch plan: How can you use kanban boards to track tasks and status and tie them to Gantt charts for a more visual picture of the project, milestones, and issues?
  • Scenario #4: Collateral and content development: How can a cloud-based project collaboration solution help you collaborate more easily and in real time?

Intrigued yet? Download the paper, Project Collaboration Use Cases for Marketing. I’d like to hear from you. How is your marketing organization currently managing events? Are you still using spreadsheets and email? Share your challenges by leaving a comment below.

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Nikki Glaser
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Nikki Glaser is responsible for developing awareness and driving demand for Planview’s project collaboration software, Projectplace. Nikki has been involved in many different roles including marketing programs, events, integrated marketing and demand generation that have helped her develop into the modern marketer she is today. She graduated from Western Michigan University with a BA in Advertising.