5 Conseils pour développer un cadre d'innovation

On dit souvent que les entreprises réellement innovantes ne suivent pas une approche "big bang" de l'innovation - elles ont plutôt une forte culture de l'innovation qui fait évoluer leur activité en permanence. Si vous avez du mal à atteindre cet objectif, il peut être utile de revenir à l'essentiel et d'orienter vos efforts autour d'un cadre d'innovation. Mais avec tant d'options disponibles, comment savoir quel est le meilleur cadre pour votre entreprise - et comment...

Terminologie Agile

Que vous soyez un nouveau venu dans le monde Agile ou un praticien chevronné, il n'est jamais inutile de réviser votre terminologie Agile ! Ajoutez ce glossaire alphabétique des principaux termes Agile à vos favoris et utilisez-le comme référence chaque fois que vous en avez besoin. Terminologie Agile à connaître Test d'acceptation Ensemble de critères, rédigés du point de vue du client, visant à garantir...

Jalons dans les projets de marketing

In marketing project management, especially for Agile teams, projects often seem to be in a state of constant flux. Teams react to new information and metrics change daily, which means that to ensure a project actually stays aligned with its goals, milestones become vital focus points. Like waypoints along a journey, each project milestone offers...

How to Identify and Address Marketing Project Roadblocks

Roadblocks in terms of marketing project management (as opposed to, say, a police car chase) are anything that gets in the way of completing tasks and projects in the manner and by the time they are needed. As many of these obstacles and productivity killers can be subtle or completely ingrained in work processes, the...

Essential Skills for Marketing Project Managers

Marketing project management is a cross-competency role that requires a blend of the abilities that would make either a marketer or a project manager successful. Regardless of which background you’re coming from, being effective in the position means learning specific marketing project manager skills that will allow you to plan, execute, coordinate and deliver on...

Principaux outils pour les spécialistes du marketing d'aujourd'hui

Running an enterprise marketing campaign is no simple task. These days, marketing management is more complex than ever before, as organizations look for ways to productively manage work and sort through the dizzying assortment of channels and technologies that today’s digital marketers must face. Modern marketers are faced with several critical challenges. They must pull...

Future-Proof Your Marketing Team with These Tips

Being able to tell the future would be a magnificent talent if it was in any way possible, but unfortunately the best any of us can do is to simply try and predict what might happen from a mixture of previous data and imagination. Some people, such as legendary investors like Warren Buffett, are remarkably...

Why Email and IM Don’t Cut It for Creative Marketing Projects

Email and, more recently, instant messaging (IM) tools such as Slack have formed the central platform of all business communication and also, by extension, creative marketing projects. These are generally accepted uncritically – it’s the way things have always been done, so why the need for change? To be fair, email and IM are great...

Pourquoi vous devriez cesser d'utiliser les e-mails pour gérer les tâches

We’ve all done it, kept our inbox overflowing with projects and tasks that need to be addressed and completed. Maybe you have assigned certain emails flags to note to yourself that some are more pressing than others. Perhaps you even have an entire color coded system. Either way, this way of keeping track of tasks...

Le travail à distance est une solution de secours lorsque la maladie devient mondiale

The recent coronavirus outbreak has caused shockwaves across the globe. In just a month’s time, we’ve gone from piecemeal safety measures to mandated shelter-in-place and work-from-home policies that have radically changed the patterns of our lives and work. Meanwhile, recommendations from the CDC develop and change at breakneck speed. For many business leaders, this crisis...