Dr. Richard Sonnenblick
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Dr. Richard Sonnenblick

Chief Data Scientist

Chief Data Scientist de Planview, Richard Sonnenblick possède une solide expérience acquise auprès d'organisations majeures des secteurs pharmaceutiques et des sciences de la vie. Fort de son expertise, il a développé d'excellents processus de priorisation et de revue de portefeuilles, systèmes de scoring, et méthodes d'évaluation et de prévision financières pour améliorer à la fois les pronostics produits et l'analyse de portefeuilles. Richard Sonnenblick est titulaire d'un doctorat et d'un master en ingénierie et politiques publiques de l'université Carnegie Mellon, et d'une licence en physique de l'université de Californie à Santa Cruz.

Product Forecasting and the Planning Fallacy – Enrich Consulting

Experience shows that what happens is always the thing against which one has not made provision in advance. — John Maynard Keynes [1] An old cliché in forecasting is that when it comes to the single-valued forecast, the only thing you can say with certainty is that it’s wrong. More than just plain wrong numbers,...

Learning From Our Forecasting Foibles – Enrich Consulting

The prevalent tendency to underweight, or ignore, distributional information is perhaps the major source of error of intuitive prediction…The analyst should therefore make every effort to frame the forecasting problem so as to facilitate utilizing all the distributional information that is available to the expert. —Daniel Kahneman and Amos Tversky [1] Most people involved in...

Avoiding R&D Portfolio Management Jeopardy – Enrich Consulting

Here is an uncomfortable reality in all but the smallest firms during their R&D portfolio management processes: Between the staff running each R&D initiative and the executives making project and portfolio decisions, there’s usually a division. Maybe it’s the gap between headquarters and lab, upstairs/downstairs, east coast/west coast, London/Singapore, or even a generation gap. At...

Eight Rules of Effective R&D Portfolio Management – Enrich Consulting

Dan Smith and I have written a white paper on strategic R&D portfolio management that summarizes many of the lessons and insights we’ve gleaned during twelve years of client engagements. The white paper is organized into eight ‘rules’: Avoid incomplete strategies Build an actionable strategy Don’t buy in to bubble plots Move beyond prioritization Present...

Storytelling and Pharmaceutical Portfolio Management – Enrich Consulting

Humans have always been and will always be storytellers. From the fireside tales of bygone millennia to today’s TV dramas and movies, the power of the narrative holds us in rapt attention as it both entertains and makes sense of the world around us. How does this relate to pharmaceutical portfolio management? Essentially, portfolio management...

The “Good Enough” Business Model – Enrich Consulting

A product manager and an analyst are discussing the revenue forecast for a product in development. Poring over the financials, the manager asks:      “Have you considered how SUPR-3 will impact sales of our other SUPR products?”      The analyst replies confidently: “Yes! Right here you can see we are estimating SUPR-3 to take a...

R&D Portfolio Management Software Buyer’s Guide – Enrich Consulting

It’s that time of year again: We find more requests for proposals (RFPs) in our inbox during the late summer and early fall than any other time of year. RFPs vary dramatically in length, complexity, and level of ambition. In a spirit of cooperation, allow me to make some suggestions about those RFPs, and about...

Tornado Diagrams 101 – Enrich Consulting

As we have said before, every forecast you’ll ever build is wrong. The truth may be out there, but due to a lack of perfect information about the future, you won’t be able to reveal it before your project review meeting. There is a paradox here: The more you insist on the truth, the more...