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SXSW Interactive Trade Show Showcases Project Collaboration

SXSW Interactive Trade Show Showcases Project Collaboration

The Projectplace team spent four days connecting with people from various professional backgrounds and countries at the SXSW Trade Show at the Austin Convention Center in March.

Projectplace at SXSW InteractiveWe met small business owners, software developers, data analysts, film industry professionals and certified project managers – just to name a few. We found that many of these attendees were still using somewhat outdated methods, such as email and spreadsheets, while others were dissatisfied with their current project collaboration tools missing the mark.

The challenges of these project collaboration tools mentioned by attendees included limited capabilities. For example, one tool worked for workload management but didn’t allow teams to easily communicate with each other. Another tool offered an effective social component but made it difficult to keep track of tasks.

SXSW Interactive AttendeesThe concept of “one tool that does more” really resonated with these visitors. The large, interactive Kanban board was an audience favorite, kept people engaged and heightened their curiosity, especially for those who had never seen a project collaboration tool in action.

The Projectplace team hit the streets with our unofficial mascot, Kaptain Kanban the pirate, and took pictures with attendees.

SXSW Interactive was an amazing opportunity to interact with thousands of people throughout the week – from all walks of life.

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Nikki Glaser
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Nikki Glaser is responsible for developing awareness and driving demand for Planview’s project collaboration software, Projectplace. Nikki has been involved in many different roles including marketing programs, events, integrated marketing and demand generation that have helped her develop into the modern marketer she is today. She graduated from Western Michigan University with a BA in Advertising.
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