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Project Management in Demand Generation Marketing

As a demand-generation marketer, it is my job to get customers excited about our company’s products and services. The programs I manage through e-mail campaigns and social media create touch points with our customers. Project management…

Product Portfolio Management in the Digital Era [Webinar]

It’s no secret that today’s business climate is fast moving and highly competitive. Products are becoming increasingly complex, existing in both digital and physical forms, making it difficult to advance market-driven, differentiated…