{"id":804,"date":"2014-02-10T19:31:12","date_gmt":"2014-02-10T19:31:12","guid":{"rendered":"https:\/\/product-pulse.planview.com\/?p=259"},"modified":"2022-04-18T10:56:45","modified_gmt":"2022-04-18T15:56:45","slug":"hallmark-delivers-heart-warming-products-valentines-day","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/hallmark-delivers-heart-warming-products-valentines-day\/","title":{"rendered":"Hallmark Delivers Heart-Warming Products This Valentine’s Day"},"content":{"rendered":"

Another holiday is upon us and retail stores everywhere are filling up with a variety of red and pink keepsakes for loved ones. I was recently at a Hallmark store stocking up on my own Valentine\u2019s Day gifts and stumbled upon their latest product, Magic Message Reveal Heart<\/i>. I was automatically impressed because I know the planning, product development, and time it takes to ensure products are delivered to the market on time \u2013 and for consumer goods companies like Hallmark, these dates cannot be missed! On that note, I invite you to read a recent article published on CIO.com that features Hallmark’s CIO Mike Goodwin as he discusses how they apply portfolio management tools to run consumer products development and the competitive advantage they are experiencing.<\/p>\n

<\/p>\n

Portfolio Management Isn\u2019t Just for IT Anymore<\/a><\/h2>\n

\u201cOn February 14, 142 million Valentine\u2019s Day cards will be exchanged, not even counting packaged kids\u2019 valentines. It\u2019s the second-biggest holiday for greeting cards (Christmas is the biggest), and a critical time for Hallmark\u00b9\u2026\u201d Continue reading the Portfolio Management Isn\u2019t Just for IT Anymore<\/span> article on CIO.com<\/a>.<\/p>\n

Another interesting fact is that Hallmark\u2019s phase-gate processes are integrated into their portfolio management solution supporting innovation, commercialization, and customer special requests. Read a recent interview with Monica Alderson, business services director of consumer solutions at Hallmark<\/a> as she discusses innovation challenges and the tools and processes that support their innovation process.<\/p>\n

I\u2019d like to hear from you, what you think about Hallmark\u2019s approach to meeting fixed deadlines? What are some of the best practices you use to advance your innovation strategy? Share by leaving a comment below.<\/p>\n

\u00b9 Overby, S. (2013, December 17). Portfolio Management Isn’t Just for IT Anymore<\/i><\/a>, CIO.com, (744609), retrieved from: CIO.com<\/a><\/p>\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Another holiday is upon us and retail stores everywhere are filling up with a variety of red and pink keepsakes for loved ones. I was recently at a Hallmark store stocking up on my own Valentine\u2019s Day gifts and stumbled upon their latest product, Magic Message Reveal Heart. I was automatically impressed because I know…<\/p>\n","protected":false},"author":27,"featured_media":1111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[36],"tags":[168],"class_list":["post-804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-development","tag-innovation-management"],"acf":[],"yoast_head":"\nConsumer Products Development - Blog | Planview<\/title>\n<meta name=\"description\" content=\"Learn how Hallmark applies portfolio management tools to run consumer products development and gains a competitive advantage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.planview.com\/hallmark-delivers-heart-warming-products-valentines-day\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hallmark Delivers Heart-Warming Products This Valentine's Day\" \/>\n<meta property=\"og:description\" content=\"Learn how Hallmark applies portfolio management tools to run consumer products development and gains a competitive advantage.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.planview.com\/hallmark-delivers-heart-warming-products-valentines-day\/\" \/>\n<meta property=\"og:site_name\" content=\"Planview Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/pages\/Planview-Inc\/89422974772\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-10T19:31:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-18T15:56:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2014\/02\/hallmark-heart-518x518-300x3001.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Linda Roach\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lindaroach\" \/>\n<meta name=\"twitter:site\" content=\"@Planview\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Linda Roach\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.planview.com\/hallmark-delivers-heart-warming-products-valentines-day\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.planview.com\/hallmark-delivers-heart-warming-products-valentines-day\/\"},\"author\":{\"name\":\"Linda Roach\",\"@id\":\"https:\/\/blog.planview.com\/#\/schema\/person\/40d082be679b8bcde1f82fa3f4cb4d85\"},\"headline\":\"Hallmark Delivers Heart-Warming Products This Valentine’s Day\",\"datePublished\":\"2014-02-10T19:31:12+00:00\",\"dateModified\":\"2022-04-18T15:56:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.planview.com\/hallmark-delivers-heart-warming-products-valentines-day\/\"},\"wordCount\":299,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.planview.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.planview.com\/hallmark-delivers-heart-warming-products-valentines-day\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.planview.com\/wp-content\/uploads\/2014\/02\/hallmark-heart-518x518-300x3001.jpg\",\"keywords\":[\"Innovation Management\"],\"articleSection\":[\"Product Portfolio Management\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.planview.com\/hallmark-delivers-heart-warming-products-valentines-day\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.planview.com\/hallmark-delivers-heart-warming-products-valentines-day\/\",\"url\":\"https:\/\/blog.planview.com\/hallmark-delivers-heart-warming-products-valentines-day\/\",\"name\":\"Consumer Products Development - 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