{"id":5876,"date":"2017-12-14T09:30:00","date_gmt":"2017-12-14T15:30:00","guid":{"rendered":"https:\/\/blog.planview.com\/?p=5876"},"modified":"2022-04-13T11:15:58","modified_gmt":"2022-04-13T16:15:58","slug":"it-department-should-improve-product-management","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/it-department-should-improve-product-management\/","title":{"rendered":"Why Your IT Department Should Get Better at Product Management"},"content":{"rendered":"<p>Patrick Tickle wants your IT department to get better at product management.<\/p>\n<p>In this age of digital transformation, when we all want to get closer to the customer and make our products smarter and more digital, product management is imperative. It requires a product manager who is externally oriented but can still work closely with engineering.<\/p>\n<p>In Patrick\u2019s debut blog for CIO.com, he outlines the first five tenets of Planview\u2019s Product Manager Manifesto and makes a strong case for IT organizations embracing a product management approach.<\/p>\n<p>He suggests that a focus on customers as well as technology will enable IT to define and drive business strategy, not just support it.<\/p>\n<p>Check out Patrick\u2019s <a title=\"\" href=\"https:\/\/www.cio.com\/article\/227956\/a-product-management-manifesto-what-it-is-and-why-you-need-it.html\" target=\"_blank\" rel=\"noopener\">Product Innovation and Technology Strategy blog<\/a> on CIO.com.<\/p>\n<p><a href=\"https:\/\/www.cio.com\/article\/227956\/a-product-management-manifesto-what-it-is-and-why-you-need-it.html\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5878 size-full\" src=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2017\/12\/A-product-management-manifesto-what-it-is-and-why-you-need-it.jpg\" alt=\"A product management manifesto\" width=\"1055\" height=\"753\" srcset=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2017\/12\/A-product-management-manifesto-what-it-is-and-why-you-need-it.jpg 1055w, https:\/\/blog.planview.com\/wp-content\/uploads\/2017\/12\/A-product-management-manifesto-what-it-is-and-why-you-need-it-300x214.jpg 300w, https:\/\/blog.planview.com\/wp-content\/uploads\/2017\/12\/A-product-management-manifesto-what-it-is-and-why-you-need-it-768x548.jpg 768w, https:\/\/blog.planview.com\/wp-content\/uploads\/2017\/12\/A-product-management-manifesto-what-it-is-and-why-you-need-it-1024x731.jpg 1024w, https:\/\/blog.planview.com\/wp-content\/uploads\/2017\/12\/A-product-management-manifesto-what-it-is-and-why-you-need-it-750x535.jpg 750w\" sizes=\"auto, (max-width: 1055px) 100vw, 1055px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Patrick Tickle wants your IT department to get better at product management. In this age of digital transformation, when we all want to get closer to the customer and make our products smarter and more digital, product management is imperative. It requires a product manager who is externally oriented but can still work closely with&#8230;<\/p>\n","protected":false},"author":84,"featured_media":5879,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":1,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[477],"tags":[],"class_list":["post-5876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vision-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IT Departments Should Improve Product Management - Blog | Planview<\/title>\n<meta name=\"description\" content=\"Product management is imperative in the age of digital transformation. Review the five tenets of Planview\u2019s Product Manager Manifesto.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.planview.com\/it-department-should-improve-product-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Your IT Department Should Get Better at Product Management\" \/>\n<meta property=\"og:description\" content=\"Product management is imperative in the age of digital transformation. Review the five tenets of Planview\u2019s Product Manager Manifesto.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.planview.com\/it-department-should-improve-product-management\/\" \/>\n<meta property=\"og:site_name\" content=\"Planview Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/pages\/Planview-Inc\/89422974772\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-14T15:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-13T16:15:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2017\/12\/Why-Your-IT-Department-Should-Get-Better-at-Product-Management.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jane Kovacs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Planview\" \/>\n<meta name=\"twitter:site\" content=\"@Planview\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jane Kovacs\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.planview.com\/it-department-should-improve-product-management\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.planview.com\/it-department-should-improve-product-management\/\"},\"author\":{\"name\":\"Jane Kovacs\",\"@id\":\"https:\/\/blog.planview.com\/#\/schema\/person\/ebcc3fa812f97120b720205b4f8942d6\"},\"headline\":\"Why Your IT Department Should Get Better at Product Management\",\"datePublished\":\"2017-12-14T15:30:00+00:00\",\"dateModified\":\"2022-04-13T16:15:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.planview.com\/it-department-should-improve-product-management\/\"},\"wordCount\":136,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.planview.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.planview.com\/it-department-should-improve-product-management\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.planview.com\/wp-content\/uploads\/2017\/12\/Why-Your-IT-Department-Should-Get-Better-at-Product-Management.jpg\",\"articleSection\":[\"Vision and Trends\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.planview.com\/it-department-should-improve-product-management\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.planview.com\/it-department-should-improve-product-management\/\",\"url\":\"https:\/\/blog.planview.com\/it-department-should-improve-product-management\/\",\"name\":\"IT Departments Should Improve Product Management - Blog | Planview\",\"isPartOf\":{\"@id\":\"https:\/\/blog.planview.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.planview.com\/it-department-should-improve-product-management\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.planview.com\/it-department-should-improve-product-management\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.planview.com\/wp-content\/uploads\/2017\/12\/Why-Your-IT-Department-Should-Get-Better-at-Product-Management.jpg\",\"datePublished\":\"2017-12-14T15:30:00+00:00\",\"dateModified\":\"2022-04-13T16:15:58+00:00\",\"description\":\"Product management is imperative in the age of digital transformation. 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