{"id":5247,"date":"2017-10-06T13:30:00","date_gmt":"2017-10-06T18:30:00","guid":{"rendered":"https:\/\/blog.planview.com\/?p=5247"},"modified":"2018-04-30T09:09:17","modified_gmt":"2018-04-30T14:09:17","slug":"marketing-project-management-content-development-delivery","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/marketing-project-management-content-development-delivery\/","title":{"rendered":"Marketing Project Management: From Content Development to Delivery"},"content":{"rendered":"

Creativity is key. We\u2019ve all heard that one before, particularly those of us in marketing. For us marketers, developing content can be an arduous process when it involves numerous people, often spread out across different departments. Without a proper collaboration tool<\/a>, marketing project management can quickly become overwhelming.<\/p>\n

As a content manager and blog editor, I understand this challenge all too well. Seeing a content idea from conception to publish requires the work of writers, subject matter experts, reviewers, a primary proofreader, and also SEO experts, graphic designers, and developers, depending on the type and length of the content. Overseeing this process means managing all of these people, ensuring each person completes their part by a set deadline, and remaining flexible if adjustments must be made.<\/p>\n

Relying on email and spreadsheets in the past made it challenging for me to keep track of numerous content pieces in the works. I know other marketers face these exact same challenges. Once an idea was submitted to a writer, I was left in the dark as to their progress, and had to set reminders for myself to follow up when deadlines were approaching. I had to be hyper organized and it created a lot of additional busy work for me. This all changed with Projectplace<\/a>. To explain the benefits, let\u2019s walk through the creation process (I leverage the Kanban boards in ProjectPlace to establish this workflow<\/a>).<\/p>\n

How ProjectPlace benefits blog management each step of the way:<\/strong><\/h2>\n
    \n
  1. Idea generation<\/strong>\u2014with Kanban boards, it\u2019s simple for anyone to create a new card under \u201cnew blog request,\u201d then assign it to whoever has the bandwidth to write it. I can filter the board by assignee, enabling me to view everyone\u2019s workload, and delegate accordingly.<\/li>\n
  2. Writing<\/strong>\u2014once a card is assigned to a writer or subject matter expert, it is moved to \u201cin progress,\u201d and all communication regarding the content is kept within the card. This way, all relevant information is kept together, rather than spread out in various emails and spreadsheets.<\/li>\n
  3. Editing and review process<\/strong>\u2014instead of continuously sending drafts to reviewers via email, documents can be uploaded to their specific cards and edited all in one place. No more losing track of the most-recent draft. This has been an amazing time saver!<\/li>\n
  4. Meeting deadlines<\/strong>\u2014each card can have a specific deadline, and I can easily view any that may be lagging or adjust due dates.<\/li>\n
  5. Publishing<\/strong>\u2014the final draft with all edits is easily available when blogs are ready to be published. The card can then be archived, to keep track of past communications regarding the content.<\/li>\n<\/ol>\n

    With the use of Projectplace, each aspect of blog management is streamlined and made more efficient. Having a view into each person\u2019s workload, as well as the progress of each blog is invaluable, but my favorite feature is the ability to keep all communication about a specific content piece in one place. The cards and Kanban board eliminate the need for email and spreadsheets entirely, and trust me, they are not missed.<\/p>\n

    If you relate to this use case, ProjectPlace may be the solution for you. I invite you to check out the blog, “ProjectPlace Template Library is Here<\/a>,” for a view into all the available templates. The transition is simple, and you will be amazed at how much easier marketing project management becomes, particularly when establishing content development processes and workflow. Try ProjectPlace for yourself by signing up for a free trial<\/a>, then leave a comment below on how it is benefiting your department.<\/p>\n

    To learn how ProjectPlace can benefit each department in your organization, check out the following use-case blogs, covering: Public Relations<\/a>, Human Resources<\/a>,\u00a0Blog Management<\/a>, Cross-Department Communication<\/a>, Demand Generation Marketing<\/a>, Event Management<\/a>, Digital Marketing<\/a>, Customer Renewals<\/a>, RFP Project Planning<\/a>, Sales Team Collaboration<\/a>,\u00a0Customer Experience<\/a>, Solutions Marketing<\/a>, and Sales Project Management<\/a>.<\/p>\n

    Content Contributor: Hayley Eubanks<\/em><\/p>\n

    \"ProjectPlace<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Creativity is key. We\u2019ve all heard that one before, particularly those of us in marketing. For us marketers, developing content can be an arduous process when it involves numerous people, often spread out across different departments. Without a proper collaboration tool, marketing project management can quickly become overwhelming. As a content manager and blog editor,…<\/p>\n","protected":false},"author":31,"featured_media":5249,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[38],"tags":[],"class_list":["post-5247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-work-collaboration"],"acf":[],"yoast_head":"\nMarketing Project Management: Content Creation - Blog | Planview<\/title>\n<meta name=\"description\" content=\"Without a proper collaboration tool, marketing project management can quickly become overwhelming. 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