{"id":5238,"date":"2017-10-17T14:18:00","date_gmt":"2017-10-17T19:18:00","guid":{"rendered":"https:\/\/blog.planview.com\/?p=5238"},"modified":"2018-06-27T14:13:49","modified_gmt":"2018-06-27T19:13:49","slug":"project-management-in-demand-generation-marketing","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/project-management-in-demand-generation-marketing\/","title":{"rendered":"Project Management in Demand Generation Marketing"},"content":{"rendered":"

As a demand-generation marketer, it is my job to get customers excited about our company\u2019s products and services. The programs I manage through e-mail campaigns and social media create touch points with our customers. Project management in demand generation marketing has many challenges, including organizing and planning<\/a>. If your job includes long- and short-term projects, from the simple to the complex, you can probably relate.<\/p>\n

On any given day, I have multiple projects going on that each require individual attention to detail to be successful. With so many different tasks that need to be completed, it can be difficult to keep everything organized and on track. Demand generation also faces the problem of effectively planning campaigns. A campaign often requires multiple activities and tactics, each requiring multiple steps to be created. To be optimally effective, these demand gen activities need to be spaced out over time. Running more than one campaign at once further complicates this, which is why planning is such a challenge in demand generation.<\/p>\n

Here are a few ways I use ProjectPlace to support my demand generation activities<\/a> to keep things organized.<\/p>\n

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