{"id":24690,"date":"2025-09-24T13:58:58","date_gmt":"2025-09-24T18:58:58","guid":{"rendered":"https:\/\/blog.planview.com\/?p=24690"},"modified":"2025-09-24T13:58:59","modified_gmt":"2025-09-24T18:58:59","slug":"how-to-build-an-outcome-tree-that-actually-drives-product-decisions","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/how-to-build-an-outcome-tree-that-actually-drives-product-decisions\/","title":{"rendered":"How to Build an Outcome Tree That Actually Drives Product Decisions"},"content":{"rendered":"\n<p>At Planview Connect 2025, Planview CTO and author of <em><a href=\"https:\/\/flowframework.org\/ffc-project-to-product-book\/\" target=\"_blank\" aria-label=\"Project to Product (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">Project to Product<\/a><\/em>, Dr. Mik Kersten shared a preview of his upcoming book, <em>Output to Outcome<\/em>, and introduced a set of ideas that are already reshaping how organizations think about strategy, delivery, and value. <\/p>\n\n\n\n<p>In a world where coding, tools, and compute are less of a bottleneck than ever, many organizations discover that their greatest constraint is alignment. Projects are delivered, features ship, yet the actual business value, customer impact, or strategic outcomes still feel elusive.<\/p>\n\n\n\n<p>Mik introduced the Outcome Tree, a model for connecting strategy to delivery and outcomes. In the sections that follow, we will look at why it matters now and then break down exactly how it works. In the age of super intelligence, where AI and agentic systems are already changing how work gets done, outcome orientation is becoming a decisive advantage.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Coding is no longer going to be the constraint over the coming years. Really, the constraint will now be organizational productivity.&#8221;<\/p>\n<cite>Mik Kersten<\/cite><\/blockquote>\n\n\n<div class=\"video-thumbnail text-center video-thumbnail-link-wrapper\">\n  <a class=\"vidyard-modal\" href=\"#modal-video-vidyard\" data-uuid=\"QZDbTCpcLMB6WG9d7y8NXA\" data-toggle=\"modal\" data-target=\"#modal-video-vidyard\">\n    <img decoding=\"async\" class=\"img-responsive center-block\" title=\"Video: \" src=\"https:\/\/play.vidyard.com\/QZDbTCpcLMB6WG9d7y8NXA.jpg\" alt=\"Video: \">\n    <i class=\"icon-play-circle-solid\"><\/i>\n  <\/a>\n<\/div>\n\n\n<p>In his keynote, Mik Kersten shares his views on how leading organizations are shifting into an output-to-outcome world, and why an Outcome Tree is key to unlocking productivity gains.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.planview.com\/how-to-build-an-outcome-tree-that-actually-drives-product-decisions\/#Why_Output_to_Outcome_Matters_Now\" >Why Output to Outcome Matters Now<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.planview.com\/how-to-build-an-outcome-tree-that-actually-drives-product-decisions\/#Anatomy_of_an_Outcome_Tree\" >Anatomy of an Outcome Tree<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.planview.com\/how-to-build-an-outcome-tree-that-actually-drives-product-decisions\/#Building_Your_Own_Outcome_Tree\" >Building Your Own Outcome Tree<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.planview.com\/how-to-build-an-outcome-tree-that-actually-drives-product-decisions\/#Anti-Patterns_to_Avoid\" >Anti-Patterns to Avoid<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.planview.com\/how-to-build-an-outcome-tree-that-actually-drives-product-decisions\/#What_Good_Looks_Like\" >What Good Looks Like<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.planview.com\/how-to-build-an-outcome-tree-that-actually-drives-product-decisions\/#Wrapping_it_Up\" >Wrapping it Up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.planview.com\/how-to-build-an-outcome-tree-that-actually-drives-product-decisions\/#Where_to_next\" >Where to next?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-why-output-to-outcome-matters-now\"><span class=\"ez-toc-section\" id=\"Why_Output_to_Outcome_Matters_Now\"><\/span>Why Output to Outcome Matters Now<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The world is shifting rapidly. We are in a period of creative destruction, waiting for that turning point after which those who figured out how to align work to outcomes will see generational gains. Relying solely on outputs such as feature counts, roadmaps, and plan completions is increasingly risky. Outputs are easy to deliver, but they do not guarantee value.<\/p>\n\n\n\n<p>As Mik explained at Planview Connect, large language models are already lifting the coding constraint. That means the real bottleneck is organizational productivity: how quickly a company can align its strategy, budgets, and delivery to outcomes. The Outcome Tree is one way to solve this alignment problem and avoid falling behind in what Mik calls the age of super intelligence.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Leading organizations will not be twice as productive. They will be ten times more productive, because it will become so easy to create value.&#8221;<\/p>\n<cite>Mik Kersten<\/cite><\/blockquote>\n\n\n\n<p>Organizations that thrive in this shift are those already working within a <a aria-label=\"product operating model (opens in a new tab)\" href=\"https:\/\/www.planview.com\/resources\/guide\/master-the-product-operating-model-core-principles-for-leaders\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">product operating model<\/a>. The Outcome Tree makes that model practical: it allows leaders to connect the product operating model principles of outcome orientation and flow optimization directly into their daily decision-making.<\/p>\n\n\n\n<p><strong>Read Next:<\/strong> <a aria-label=\"The Case for Adopting a Product Operating Model (opens in a new tab)\" href=\"https:\/\/blog.planview.com\/the-case-for-adopting-a-product-operating-model\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">The Case for Adopting a Product Operating Model<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-anatomy-of-an-outcome-tree\"><span class=\"ez-toc-section\" id=\"Anatomy_of_an_Outcome_Tree\"><\/span>Anatomy of an Outcome Tree<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here is what makes up an Outcome Tree and how the parts fit together:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Inputs<\/strong>: Strategy, Budget, High-Level OKRs (<a href=\"https:\/\/www.planview.com\/resources\/guide\/a-guide-to-okrs\/\" target=\"_blank\" aria-label=\"Objectives and Key Results (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">Objectives and Key Results<\/a>)<\/li>\n\n\n\n<li><strong>Outputs<\/strong>: Plans, Initiatives, Roadmaps that operationalize those inputs<\/li>\n\n\n\n<li><strong>Flow<\/strong>: The work as it moves from conception to completion, including feedback loops, how outputs turn into outcomes<\/li>\n\n\n\n<li><strong>Outcomes<\/strong>: The real impact, such as value delivered to customers, market growth, cost savings, or strategic wins<\/li>\n\n\n\n<li><strong>Feedback Loop<\/strong>: Outcomes feed back into strategy and budgeting; if outcomes are not hitting, the inputs adjust<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;The Outcome Tree applies to each level as you go all the way from the top-level organization down to the agile teams. There is a consistent set of OKRs that flows all the way down, and outcomes are always tracked moving back up.&#8221;<\/p>\n<cite>Mik Kersten<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-building-your-own-outcome-tree\"><span class=\"ez-toc-section\" id=\"Building_Your_Own_Outcome_Tree\"><\/span>Building Your Own Outcome Tree<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here is a four-step path you can begin implementing now to build your own Outcome Tree.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-1-start-with-strategy-and-okrs\">Step 1: Start with Strategy and OKRs<\/h3>\n\n\n\n<p>Define your strategic objectives in a MECE way (mutually exclusive, collectively exhaustive). Make sure they are clear, measurable, and owned. Avoid vague shared objectives that dilute accountability.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-2-map-outputs-to-outcomes\">Step 2: Map Outputs to Outcomes<\/h3>\n\n\n\n<p>For every roadmap item or plan, ask, &#8220;What outcome does this drive?&#8221; If you cannot tie it to a measurable outcome, consider de-prioritizing it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-3-instrument-flow\">Step 3: Instrument Flow<\/h3>\n\n\n\n<p>Track work in motion. Which parts of your delivery chain are slowing down? How fast are feature requests or ideas moving from backlog into production into value realization? Flow metrics are the bridge between what you commit and what is delivered.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-4-close-the-loop\">Step 4: Close the Loop<\/h3>\n\n\n\n<p>Set a regular cadence for reviewing outcomes against strategy and budget. If outcomes are underperforming, reallocate resources. If <a href=\"https:\/\/www.planview.com\/resources\/articles\/what-is-a-value-stream\/\" target=\"_blank\" aria-label=\"value streams (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">value streams<\/a> &#8212; equivalent to product lines &#8212; are overdelivering, double down.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;With a proper Outcome Tree, you get empowered ownership at each level. Everyone knows exactly what they own, and the structure is mutually exclusive and collectively exhaustive.&#8221;<\/p>\n<cite>Mik Kersten<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-anti-patterns-to-avoid\"><span class=\"ez-toc-section\" id=\"Anti-Patterns_to_Avoid\"><\/span>Anti-Patterns to Avoid<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>These are a few common anti-patterns to watch for when you&#8217;re creating an Outcome Tree:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shared or muddied OKRs where nobody has real ownership, leading to diluted focus<\/li>\n\n\n\n<li>Vanity metrics, such as the number of features shipped or velocity gains that do not translate to value<\/li>\n\n\n\n<li>Disconnected cadences where separate gatherings and reporting structures (QBR, <a href=\"https:\/\/www.planview.com\/resources\/guide\/scaled-agile-framework-how-technology-enables-agility\/program-increment-planning\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">Program Increment planning [PI planning<\/a>], agile sprints) are not aligned<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-good-looks-like\"><span class=\"ez-toc-section\" id=\"What_Good_Looks_Like\"><\/span>What Good Looks Like<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When done well, your Outcome Tree enables:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Every team tracing work back to a strategic OKR<\/li>\n\n\n\n<li>Budgets flowing toward outcomes, not just across cost centers<\/li>\n\n\n\n<li>Unified cadence with planning, execution, and reporting all speaking the same language<\/li>\n\n\n\n<li>Leadership visibility into what is working, what is not, and the power to pivot<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;In the product operating model, you have this unified cadence where business and technology plan as one. That is what good looks like.&#8221;<\/p>\n<cite>Mik Kersten<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-wrapping-it-up\"><span class=\"ez-toc-section\" id=\"Wrapping_it_Up\"><\/span>Wrapping it Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To thrive in today\u2019s age, where AI and agentic systems are already reducing technical bottlenecks, the spotlight shifts to how organizations align themselves around outcomes. An Outcome Tree provides the structure to connect strategy to execution, clarity about what matters, and a feedback loop that adapts as you learn.<\/p>\n\n\n\n<p><strong>Read Next:<\/strong> <a href=\"https:\/\/blog.planview.com\/why-your-ai-tools-arent-working-yet\/\" target=\"_blank\" aria-label=\"Why Your AI Tools Aren't Working Yet (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">Why Your AI Tools Aren&#8217;t Working Yet<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-where-to-next\"><span class=\"ez-toc-section\" id=\"Where_to_next\"><\/span>Where to next?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you want to dig deeper into making your enterprise outcome-based and see how others are doing it, Planview has created a resource that walks you through the approach step by step.<\/p>\n\n\n\n<p><a href=\"https:\/\/info.planview.com\/creating-outcome-based-enterprise-_ebook_plt_en_reg.html\" class=\"ek-link\">Download our eBook: Creating the Outcome-Based Enterprise<\/a> to discover the five key pillars that form the foundation of an outcome-based enterprise. Plus: Get detailed assessments to uncover exactly where your organization stands today and your next steps forward.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Planview Connect 2025, Planview CTO and author of Project to Product, Dr. Mik Kersten shared a preview of his upcoming book, Output to Outcome, and introduced a set of ideas that are already reshaping how organizations think about strategy, delivery, and value. <\/p>\n","protected":false},"author":276,"featured_media":23372,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[9544],"tags":[],"class_list":["post-24690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project-to-product-shift"],"acf":[],"yoast_head":"<!-- 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