{"id":24687,"date":"2025-08-05T11:02:00","date_gmt":"2025-08-05T16:02:00","guid":{"rendered":"https:\/\/blog.planview.com\/?p=24687"},"modified":"2025-09-11T09:02:06","modified_gmt":"2025-09-11T14:02:06","slug":"how-to-quantify-and-score-new-product-development-projects","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/how-to-quantify-and-score-new-product-development-projects\/","title":{"rendered":"How to Quantify and Score New Product Development Projects"},"content":{"rendered":"\n<p>Data without analysis is like a map without a route\u2014informative, but not actionable. To set priorities and move with confidence, organizations need a structured way to evaluate, compare, and approve projects.<\/p>\n\n\n\n<p>Welcome to the third <a>installment<\/a> in our five-part series on standardized prioritization. Previously, we introduced <a href=\"https:\/\/blog.planview.com\/standardizing-new-product-development-prioritization\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">the benefits of a structured prioritization framework<\/a> and <a href=\"https:\/\/blog.planview.com\/reliable-data-foundation-new-product-development-prioritization-framework\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">how to collect and leverage data<\/a> to make informed decisions. Now, we\u2019ll examine how organizations can effectively interpret that data with a systematic scoring process.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"498\" height=\"274\" src=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/07\/Pyramid-3-1.png\" alt=\"\" class=\"wp-image-24806\" style=\"width:756px;height:auto\" srcset=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/07\/Pyramid-3-1.png 498w, https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/07\/Pyramid-3-1-300x165.png 300w, https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/07\/Pyramid-3-1-150x83.png 150w\" sizes=\"auto, (max-width: 498px) 100vw, 498px\" \/><\/figure>\n<\/div>\n\n\n<p>Throughout this series, we follow the fictitious company Garry\u2019s Robots Ltd., a residential cleaning technology innovator. Their product team is evaluating a potential new feature (water-based cleaning) and has gathered data on costs, projected ROI, resource requirements, and strategic fit. Now comes the crucial step: interpreting this information to decide if water cleaning should be prioritized.<\/p>\n\n\n\n<p>In this blog, follow Garry\u2019s Robots Ltd. as it implements a structured scoring approach built around three key elements:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Portfolio categorization<\/li>\n\n\n\n<li>Scoring methodologies<\/li>\n\n\n\n<li>Scenario modeling<\/li>\n<\/ul>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.planview.com\/how-to-quantify-and-score-new-product-development-projects\/#Grouping_Projects_into_the_Right_Portfolios\" >Grouping Projects into the Right Portfolios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.planview.com\/how-to-quantify-and-score-new-product-development-projects\/#Assigning_Scores_Using_Proven_Methodologies\" >Assigning Scores Using Proven Methodologies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.planview.com\/how-to-quantify-and-score-new-product-development-projects\/#Modeling_Future_Scenarios\" >Modeling Future Scenarios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.planview.com\/how-to-quantify-and-score-new-product-development-projects\/#Next_Steps\" >Next Steps<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-grouping-projects-into-the-right-portfolios\"><span class=\"ez-toc-section\" id=\"Grouping_Projects_into_the_Right_Portfolios\"><\/span><strong>Grouping Projects into the Right Portfolios<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Categorizing projects allows you to compare apples to apples, ensuring that projects only compete against relevant alternatives. Projects can be categorized along the following lines:<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"1\">\n<li><strong>Priority level<\/strong>: How time-sensitive or important is the project?<\/li>\n\n\n\n<li><strong>Project type<\/strong>: Is this a new product, a sustaining effort, or a feature upgrade?<\/li>\n\n\n\n<li><strong>Market category<\/strong>: Does this target existing customers or open a new market?<\/li>\n<\/ol>\n\n\n\n<p>Garry\u2019s should begin by allocating resources to each portfolio; then, they should determine priorities within each portfolio. The water cleaning initiative belongs in a portfolio labeled \u201cInnovation for Existing Products.\u201d Within that portfolio, projects can be categorized using the following simple matrix:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"560\" src=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/07\/PD-Prioritization_Portfolio-Categorization-A.png\" alt=\"\" class=\"wp-image-24807\" srcset=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/07\/PD-Prioritization_Portfolio-Categorization-A.png 1024w, https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/07\/PD-Prioritization_Portfolio-Categorization-A-300x164.png 300w, https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/07\/PD-Prioritization_Portfolio-Categorization-A-150x82.png 150w, https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/07\/PD-Prioritization_Portfolio-Categorization-A-768x420.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The water cleaning initiative has been categorized as a high-effort project and a significant innovation. It should, therefore, compete against other big initiatives in the \u201cInnovation for Existing Projects\u201d portfolio. This categorization promotes a healthy balance between maintenance work, incremental improvements, and ambitious innovations within each portfolio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-assigning-scores-using-proven-methodologies\"><span class=\"ez-toc-section\" id=\"Assigning_Scores_Using_Proven_Methodologies\"><\/span><strong>Assigning Scores Using Proven Methodologies<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-method-1-stage-gate-scorecard\">Method 1: Stage-Gate Scorecard<\/h3>\n\n\n\n<p>The <a href=\"https:\/\/www.stage-gate.com\/blog\/the-stage-gate-model-an-overview\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">Stage-Gate\u00ae process<\/a> is a popular method for funneling project proposals towards development. Each gate is like an elimination round\u2014only high-scoring proposals move to the next stage. Scores are assigned for six criteria:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strategic Fit<\/li>\n\n\n\n<li>Product and Competitive Advantage<\/li>\n\n\n\n<li>Market Attractiveness<\/li>\n\n\n\n<li>Technical Feasibility<\/li>\n\n\n\n<li>Synergies with Core Competencies<\/li>\n\n\n\n<li>Financial Reward vs. Risk<\/li>\n<\/ul>\n\n\n\n<p>Each area is scored numerically and weighted based on its importance to business strategy. The result is a composite score that reflects the overall value of a project.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-method-2-rice-scoring\">Method 2: RICE Scoring<\/h3>\n\n\n\n<p>RICE scoring (short for Reach, Impact, Confidence, and Effort) measures the ratio between the potential benefit of a project and the effort required. It uses the following formula:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"455\" src=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/07\/RICE-1024x455.png\" alt=\"\" class=\"wp-image-24808\" style=\"width:1124px;height:auto\" srcset=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/07\/RICE-1024x455.png 1024w, https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/07\/RICE-300x133.png 300w, https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/07\/RICE-150x67.png 150w, https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/07\/RICE-768x342.png 768w, https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/07\/RICE.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>This model is well-suited to agile development organizations, where speed is important and there are many ideas to be triaged.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-scoring-in-practice\">Scoring in practice<\/h3>\n\n\n\n<p>Scoring becomes especially important when goals shift. Consider the streaming industry: platforms like Warner Bros., Discovery, and Paramount are shifting from a growth orientation to a profitability orientation. Their scoring models should shift accordingly, placing more weight on margin contribution.<\/p>\n\n\n\n<p>For Garry\u2019s Robots, the primary goals are to gain a competitive advantage and to increase market share. Accordingly, these factors should be weighed more heavily. This will show that the water-cleaning initiative is the best option to advance the current business strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-modeling-future-scenarios\"><span class=\"ez-toc-section\" id=\"Modeling_Future_Scenarios\"><\/span><strong>Modeling Future Scenarios<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Markets change and priorities shift. Static prioritization\u2014scoring projects based on a snapshot of current conditions\u2014ignores these inevitable shifts. For dynamic prioritization, leaders should model different future scenarios. Scenario modeling helps:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reveal dependencies: Does Project A require Project B to finish first?<\/li>\n\n\n\n<li>Visualizeresource conflicts: Will Project A require a specialized team at the same time as Project C?<\/li>\n\n\n\n<li>Compare potential scenarios: If a component is delayed, how will ROI be impacted? How resilient is the project in the face of market changes?<\/li>\n<\/ul>\n\n\n\n<p>NVIDIA used scenario modeling to forecast AI chip demand across multiple market trajectories. This analysis justified accelerated timelines for both H100 and Blackwell chips. As a result, they ramped up manufacturing capacity before demand peaked, securing market share ahead of competitors.<\/p>\n\n\n\n<p>Additionally, while projects should be prioritized within their respective portfolios, resource dependencies often exist across portfolio boundaries. Modern prioritization platforms with AI capabilities can identify these hidden cross-portfolio constraints that spreadsheets miss.<\/p>\n\n\n\n<p>In this example, Garry&#8217;s Robots initially planned projects independently within their separate portfolios (&#8216;innovations to current products&#8217; and &#8216;new product lines&#8217;). However, automated dependency analysis revealed that both the water cleaning feature and the commercial robot line required the same limited engineering resources, and that the AI surface recognition technology was a prerequisite for both initiatives:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"560\" src=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/07\/PD-Prioritization_Portfolio-Categorization-B.3.png\" alt=\"\" class=\"wp-image-24880\" srcset=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/07\/PD-Prioritization_Portfolio-Categorization-B.3.png 1024w, https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/07\/PD-Prioritization_Portfolio-Categorization-B.3-300x164.png 300w, https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/07\/PD-Prioritization_Portfolio-Categorization-B.3-150x82.png 150w, https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/07\/PD-Prioritization_Portfolio-Categorization-B.3-768x420.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>This cross-portfolio intelligence allows leadership to make more informed decisions about resource allocation and project sequencing across the entire organization, not just within individual portfolios. Without this visibility, organizations often approve projects in different portfolios that compete for the same scarce resources, leading to delays and failed launches.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-next-steps\"><span class=\"ez-toc-section\" id=\"Next_Steps\"><\/span><strong>Next Steps<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A structured analysis process turns data into strategic decisions. The process can be summarized in three steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"1\">\n<li>Categorize projects within a portfolio to compare alternatives<\/li>\n\n\n\n<li>Score according to consistent criteria<\/li>\n\n\n\n<li>Model scenarios to test tradeoffs and proactively find bottlenecks<\/li>\n<\/ol>\n\n\n\n<p>When Garry\u2019s Robots applied this approach, the water cleaning initiative received a higher score than other innovations, which showed it was objectively the best decision.<\/p>\n\n\n\n<p>You can start scoring projects today. Pick your top three competing ideas and rate each on a 1\u20135 scale for three criteria: strategic alignment, resource feasibility, and expected ROI. This 15-minute exercise reveals which project deserves to be a priority. It also serves as a proof point for structured analysis going forward.<\/p>\n\n\n\n<!-- Inline CTA Box -->\n<div style=\"background-color: #F5F5F5; border-radius: 8px; padding: 30px; margin: 30px 0; box-shadow: 0 3px 10px rgba(0, 0, 0, 0.1); border: 1px solid #eaeaea; text-align: center;\">\n  <h3 style=\"color: #333; margin-top: 0; font-size: 22px; margin-bottom: 15px;\">Download the Full ebook: &#8220;How to Prioritize New Product Development Projects&#8221;<\/h3>\n  <p style=\"color: #555; font-size: 16px; line-height: 1.6; margin-bottom: 15px;\">Harness your data to discover the true potential within your portfolio of new products. Let it guide you to where real value truly exists.<\/p>\n  <div style=\"text-align: center;\">\n    <a href=\"https:\/\/info.planview.com\/How-to-Prioritize-New-Product-Development-Projects-_ebook_pi_en_reg.html?utm_medium=blog&#038;utm_campaign=pv_pi_pd_dga_ww_x_us_en&#038;utm_content=maximizing-post-launch-reviews_ebook\" style=\"display: inline-block; background-color: #527A8E; color: white; padding: 12px 30px; text-decoration: none; border-radius: 4px; font-weight: bold;\">Download Now<\/a>\n  <\/div>\n<\/div>\n\n\n\n<p><strong><em>Stay tuned for our next post to learn how these data-driven, structured insights can be used to secure buy-in on the process and priorities<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data without analysis is like a map without a route\u2014informative, but not actionable. To set priorities and move with confidence, organizations need a structured way to evaluate, compare, and approve projects. Welcome to the third installment in our five-part series on standardized prioritization. Previously, we introduced the benefits of a structured prioritization framework and how&#8230;<\/p>\n","protected":false},"author":212,"featured_media":24812,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[36],"tags":[],"class_list":["post-24687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Quantify and Score New Product Development Projects - Planview Blog<\/title>\n<meta name=\"description\" content=\"Learn how to apply scoring and analysis structures to new product prioritization and effectively turn data into better product development decisions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.planview.com\/how-to-quantify-and-score-new-product-development-projects\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Quantify and Score New Product Development Projects\" \/>\n<meta property=\"og:description\" content=\"Learn how to apply scoring and analysis structures to new product prioritization and effectively turn data into better product development decisions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.planview.com\/how-to-quantify-and-score-new-product-development-projects\/\" \/>\n<meta property=\"og:site_name\" content=\"Planview Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/pages\/Planview-Inc\/89422974772\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-05T16:02:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-11T14:02:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/08\/NEWPRO1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"890\" \/>\n\t<meta property=\"og:image:height\" content=\"403\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jeffrey Yeager\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Planview\" \/>\n<meta name=\"twitter:site\" content=\"@Planview\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jeffrey Yeager\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.planview.com\\\/how-to-quantify-and-score-new-product-development-projects\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.planview.com\\\/how-to-quantify-and-score-new-product-development-projects\\\/\"},\"author\":{\"name\":\"Jeffrey Yeager\",\"@id\":\"https:\\\/\\\/blog.planview.com\\\/#\\\/schema\\\/person\\\/d6f8be01621b109ee73cee4a7f75e32b\"},\"headline\":\"How to Quantify and Score New Product Development Projects\",\"datePublished\":\"2025-08-05T16:02:00+00:00\",\"dateModified\":\"2025-09-11T14:02:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.planview.com\\\/how-to-quantify-and-score-new-product-development-projects\\\/\"},\"wordCount\":996,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.planview.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.planview.com\\\/how-to-quantify-and-score-new-product-development-projects\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.planview.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/NEWPRO1.png\",\"articleSection\":[\"Product Portfolio Management\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.planview.com\\\/how-to-quantify-and-score-new-product-development-projects\\\/\",\"url\":\"https:\\\/\\\/blog.planview.com\\\/how-to-quantify-and-score-new-product-development-projects\\\/\",\"name\":\"How to Quantify and Score New Product Development Projects - 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