{"id":24395,"date":"2025-02-28T05:57:00","date_gmt":"2025-02-28T11:57:00","guid":{"rendered":"https:\/\/blog.planview.com\/?p=24395"},"modified":"2025-02-27T14:10:04","modified_gmt":"2025-02-27T20:10:04","slug":"how-vanguard-verizon-and-spotify-apply-a-product-operating-model-at-scale","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/how-vanguard-verizon-and-spotify-apply-a-product-operating-model-at-scale\/","title":{"rendered":"How Vanguard, Verizon, and Spotify Apply a Product Operating Model at Scale"},"content":{"rendered":"\n<p>Organizations that adopt product-oriented approaches achieve faster delivery, better stability, and higher customer satisfaction. But what does a product operating model look like in practice \u2013 and at scale?<\/p>\n\n\n\n<p>These on-demand sessions from the <a href=\"https:\/\/projecttoproductsummit.com\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">Project to Product Summit 2024<\/a> feature three distinct perspectives that answer this question.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Vanguard and Verizon show how established enterprises can transition from project-based to product-centric models, while Spotify offers insights from a company that has been built on product-focused principles from the beginning.<\/p>\n<\/blockquote>\n\n\n\n<p>Each company achieved significant business improvements:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vanguard<\/strong> increased its technology change rate five-fold while reducing major incidents by 75%.<\/li>\n\n\n\n<li><strong>Verizon<\/strong> scaled agile methodologies and a product-driven model across their entire Consumer Group.<\/li>\n\n\n\n<li><strong>Spotify<\/strong> maintained consistent product success for over a decade.<\/li>\n<\/ul>\n\n\n\n<p>Read on for actionable insights for applying and scaling a <a href=\"https:\/\/blog.planview.com\/the-case-for-adopting-a-product-operating-model\/\">product operating model<\/a>, whether you&#8217;re making your modernization plan or refining your existing approach.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.planview.com\/how-vanguard-verizon-and-spotify-apply-a-product-operating-model-at-scale\/#Vanguards_Transformation_Journey\" >Vanguard&#8217;s Transformation Journey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.planview.com\/how-vanguard-verizon-and-spotify-apply-a-product-operating-model-at-scale\/#Verizons_Multi-Year_Transformation_Journey\" >Verizon&#8217;s Multi-Year Transformation Journey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.planview.com\/how-vanguard-verizon-and-spotify-apply-a-product-operating-model-at-scale\/#Spotifys_Decade_of_Product_Success\" >Spotify&#8217;s Decade of Product Success<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.planview.com\/how-vanguard-verizon-and-spotify-apply-a-product-operating-model-at-scale\/#Put_These_Lessons_to_Work\" >Put These Lessons to Work<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-vanguard-s-transformation-journey\"><span class=\"ez-toc-section\" id=\"Vanguards_Transformation_Journey\"><\/span><strong>Vanguard&#8217;s Transformation Journey<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-introducing-flow-at-scale-at-vanguard\"><strong>&#8220;Introducing Flow at Scale at Vanguard&#8221;<\/strong><\/h3>\n\n\n\n<p>What happens when you introduce <a href=\"https:\/\/www.planview.com\/resources\/articles\/using-flow-metrics-to-optimize-software-delivery\/\">flow measurement<\/a> across an enterprise software development organization? Susan Schweitzer, Senior Flow Advisor at Vanguard, shares the company\u2019s step-by-step journey from small beginnings to large-scale implementation.<\/p>\n\n\n\n<p>See how Vanguard leveraged a 10-team pilot to apply flow measurement and improve software delivery efficiency for more than 750 teams.<\/p>\n\n\n\n<p><strong>Key Takeaway<\/strong>: You&#8217;ll gain tips and advice for piloting and scaling flow measurement in your own organization, following patterns that worked for Vanguard.<\/p>\n\n\n\n<p><a href=\"https:\/\/info.planview.com\/introducing-flow-at-scale-at-vanguard-_webinar_vsm_en_reg.html\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\"><strong>Watch Now:<\/strong> Introducing Flow at Scale at Vanguard<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-vanguard-s-five-year-modernization-journey\"><strong>&#8220;Vanguard&#8217;s Five-Year Modernization Journey&#8221;<\/strong><\/h3>\n\n\n\n<p>In 2020, Vanguard began a five-year modernization plan to improve its digital channels and boost investor outcomes. Vanguard Chief Technology Officer Mike Carr breaks down the four key elements that drove their success:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Cloud Migration: Moving to public cloud gave developers faster access to resources and let them focus on creating features instead of managing infrastructure.<\/li>\n\n\n\n<li>Microservice Architecture: Switching from monolithic applications to microservices made changes faster and more stable, as smaller code units limited the impact of modifications.<\/li>\n\n\n\n<li>Agile Methodology Reinforcement: Vanguard had used agile since 2006 but lacked proper CI\/CD pipelines. This initiative focused on returning to true agile principles with comprehensive training and modern development practices.<\/li>\n\n\n\n<li>Product Orientation: The shift from temporary project teams to permanent product teams reduced setup overhead, preserved expertise, and enabled continuous performance improvement.<\/li>\n<\/ol>\n\n\n\n<p>Discover how Vanguard achieved five times more technology changes while reducing major incidents by 75%. Customer satisfaction also increased as they used their new capabilities to make improvements based on investor goals.<\/p>\n\n\n\n<p><strong>Key Takeaway<\/strong>: You\u2019ll learn how Vanguard\u2019s comprehensive approach combined technical improvements with organizational changes to create both speed and stability.<\/p>\n\n\n\n<p><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.planview.com\/resources\/case-study\/vanguard\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\"><strong>Watch Now:<\/strong> Vanguard\u2019s Five-Year Modernization Journey<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-verizon-s-multi-year-transformation-journey\"><span class=\"ez-toc-section\" id=\"Verizons_Multi-Year_Transformation_Journey\"><\/span><strong>Verizon&#8217;s Multi-Year Transformation Journey<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-align-your-organization-with-your-product-vision-a-verizon-story\"><strong>&#8220;Align Your Organization with Your Product Vision: A Verizon Story&#8221;<\/strong><\/h3>\n\n\n\n<p>Moving from projects to products requires more than a change in terminology\u2014it demands a full shift in organizational structure. In this session, two Verizon leaders share how their Consumer Group made this fundamental change.<\/p>\n\n\n\n<p>Verizon\u2019s Abby Knowles, Vice President (GTS) Global Technology Solutions, and Archana Prabhu, Senior Director, Solution Architecture, take you inside Verizon&#8217;s multi-year journey to adopt agile methods and a product-driven model at scale. You&#8217;ll learn about their strategic approach, the obstacles they faced, and the specific steps they took to succeed.<\/p>\n\n\n\n<p>Learn how they aligned teams, processes, and governance to support their product vision, creating coherence across the entire organization.<\/p>\n\n\n\n<p><strong>Key Takeaway<\/strong>: You&#8217;ll gain practical insights on how to align your organization with your product vision \u2013 and what to avoid doing \u2013 even in a large enterprise setting with established processes and structures.<\/p>\n\n\n\n<p><a href=\"https:\/\/info.planview.com\/align-your-organization-with-your-product-vision-_webinar_vsm_en_reg.html\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\"><strong>Watch Now:<\/strong> Align Your Organization with Your Product Vision: A Verizon Story<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-spotify-s-decade-of-product-success\"><span class=\"ez-toc-section\" id=\"Spotifys_Decade_of_Product_Success\"><\/span><strong>Spotify&#8217;s Decade of Product Success<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-do-we-do-product-at-spotify\"><strong>&#8220;How Do We Do Product at Spotify?&#8221;<\/strong><\/h3>\n\n\n\n<p>Ever wondered how Spotify consistently creates successful products? This rare look inside their product practices comes from Rachel Dubois, former Senior Product &amp; Agile Coach at Spotify, who shares methods that have driven the company\u2019s success for over a decade.<\/p>\n\n\n\n<p>Unlike many companies that had to transform from project to product, Spotify built its approach on product-focused principles from early on. Rachel reveals how the company blends various techniques into their unique recipe for product success.<\/p>\n\n\n\n<p>Find out how Spotify works with <a href=\"https:\/\/www.planview.com\/resources\/guide\/a-guide-to-okrs\/\">OKRs<\/a>, agile practices, data insights, continuous discovery, design thinking, and lean UX. You&#8217;ll see how these elements come together in a cohesive system that keeps them at the forefront of the music-streaming industry.<\/p>\n\n\n\n<p><strong>Key Takeaway<\/strong>: Whether your company is starting fresh or refining an existing product approach, you&#8217;ll learn applicable techniques from one of the world&#8217;s most successful digital product companies.<\/p>\n\n\n\n<p><a href=\"https:\/\/info.planview.com\/how-do-we-do-product-at-spotify-_webinar_vsm_en_reg.html\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\"><strong>Watch Now:<\/strong> How Do We Do Product at Spotify?<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-put-these-lessons-to-work\"><span class=\"ez-toc-section\" id=\"Put_These_Lessons_to_Work\"><\/span><strong>Put These Lessons to Work<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Whether you&#8217;re starting your <a href=\"https:\/\/blog.planview.com\/moving-from-project-to-product-a-five-stage-journey\/\">project-to-product shift<\/a>, mid-transformation, or refining your approach, these sessions offer insights you can apply now. Watch them at your convenience and revisit key points as you implement changes in your organization.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-go-deeper\">Go deeper<\/h3>\n\n\n\n<p><strong>The 2024 Project to Product State of the Industry report provides the latest research on adopting and implementing a product operating model.<\/strong><\/p>\n\n\n\n<p>In these findings, you&#8217;ll uncover:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The 8 key areas where elite organizations excel<\/li>\n\n\n\n<li>The barriers preventing companies from achieving optimal results<\/li>\n\n\n\n<li>The crucial factors separating high and low performers<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/info.planview.com\/project-to-product-state-of-the-industry-_report_vsm_en_reg.html\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\"><strong>Get your copy now.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Organizations that adopt product-oriented approaches achieve faster delivery, better stability, and higher customer satisfaction. But what does a product operating model look like in practice \u2013 and at scale? These on-demand sessions from the Project to Product Summit 2024 feature three distinct perspectives that answer this question.<\/p>\n","protected":false},"author":134,"featured_media":24430,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[9544,9546],"tags":[],"class_list":["post-24395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project-to-product-shift","category-transformation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Vanguard, Verizon, and Spotify: Product Operating Models at Scale<\/title>\n<meta name=\"description\" content=\"Hear from 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