{"id":24290,"date":"2025-02-27T06:47:49","date_gmt":"2025-02-27T12:47:49","guid":{"rendered":"https:\/\/blog.planview.com\/?p=24290"},"modified":"2025-02-27T06:47:51","modified_gmt":"2025-02-27T12:47:51","slug":"the-product-driven-pillars-every-modern-bank-needs","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/the-product-driven-pillars-every-modern-bank-needs\/","title":{"rendered":"The Product-Driven Pillars Every Modern Bank Needs"},"content":{"rendered":"\n<p>Digital banking has redefined financial services over the last decade, with consumer preferences clearly reflecting this transformation: 91% of customers now consider online and mobile experiences a critical priority <a href=\"https:\/\/www.fool.com\/money\/research\/digital-banking-trends\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">when choosing a bank<\/a>.<\/p>\n\n\n\n<p>Yet the bar extends beyond merely offering digital services. While online banking capabilities attract customers from all generations \u2013 especially those in the <a href=\"https:\/\/www.bankrate.com\/banking\/digital-banking-trends-and-statistics\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">Gen Z and Millennial<\/a> cohorts \u2013 the delightful, seamless, and curated digital experiences secure customer loyalty.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Consumers\u2019 expectation of personalized, on-demand digital banking is shaped by how they use technology in other aspects of life.<\/p>\n<\/blockquote>\n\n\n\n<p>Technology, customer expectations, and banking innovation are converging in unprecedented ways. To thrive in this landscape, product leaders need to prioritize three pillars: leaning into AI-powered experiences, modernizing how they run their business (i.e., introducing a standardized product operating model), and streamlining compliance operations to allow room for innovation.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.planview.com\/the-product-driven-pillars-every-modern-bank-needs\/#AI-Powered_Experiences\" >AI-Powered Experiences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.planview.com\/the-product-driven-pillars-every-modern-bank-needs\/#Modernized_Operating_Models\" >Modernized Operating Models<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.planview.com\/the-product-driven-pillars-every-modern-bank-needs\/#Streamlined_Compliance_Operations\" >Streamlined Compliance Operations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.planview.com\/the-product-driven-pillars-every-modern-bank-needs\/#The_Path_Forward\" >The Path Forward<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-ai-powered-experiences\"><span class=\"ez-toc-section\" id=\"AI-Powered_Experiences\"><\/span>AI-Powered Experiences<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The <a href=\"https:\/\/blog.planview.com\/a-brief-history-of-ai-from-neural-networks-to-chatgpt\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">rapid evolution of AI<\/a> and its integration into financial services has altered how customers expect to bank.<\/p>\n\n\n\n<p>With the advent of AI, customers are looking for a hyper-personalized digital experience that analyzes an individual\u2019s data and makes recommendations based on patterns and predictions.<\/p>\n\n\n\n<p>Here are a few examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automatically categorizing expenses to give customers accurate insights into their spending habits<\/li>\n\n\n\n<li>Identifying better interest rates or account types based on their banking patterns<\/li>\n\n\n\n<li>Instant alerts for suspicious activity before money leaves their account<\/li>\n<\/ul>\n\n\n\n<p>Banks that don\u2019t lean into AI to maximize their customers\u2019 product experience risk losing customers to more technologically advanced competitors. A product strategy needs to include innovation and investing in new technologies.<\/p>\n\n\n\n<p><strong>Get the Guide: <\/strong><a href=\"https:\/\/info.planview.com\/banking-on-transformation-_ebook_vsm_en_reg.html\">Banking on Transformation: How to Accelerate Software Delivery in Financial Services<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-modernized-operating-models\"><span class=\"ez-toc-section\" id=\"Modernized_Operating_Models\"><\/span>Modernized Operating Models<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Achieving a state where innovation is empowered and ever-changing customer needs are satisfied demands a fundamental reimagining of an organization\u2019s operations.<\/p>\n\n\n\n<p>Traditional operational models \u2013 with their rigid hierarchies and siloed approaches contributing to long wait times, pre-determined detailed requirements, significant rework, and lack of cohesive strategy \u2013 simply cannot keep up with the speed of innovation or the complexity of customer needs.<\/p>\n\n\n\n<p>Success requires more than surface-level <a href=\"https:\/\/www.planview.com\/resources\/guide\/definitive-digital-transformation-guide\/\">digital transformation<\/a>. What\u2019s needed is a complete realignment of organizational DNA around customer centricity and continuous innovation.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Organizations must evolve their operating models to become responsive, adaptive systems that can sense and respond to customer needs in real time.<\/p>\n<\/blockquote>\n\n\n\n<p>The evolution is commonly known as a project-to-product shift or <a href=\"https:\/\/blog.planview.com\/the-case-for-adopting-a-product-operating-model\/\">product operating model<\/a>. Adopting the approach involves several elements, such as breaking down departmental barriers, establishing cross-functional teams, and creating feedback loops that connect customer insights to product development and service delivery. <\/p>\n\n\n\n<p>It extends from how organizations develop products to their planning, prioritization, and financial alignment processes, as shown in the image below.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"580\" src=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/02\/planview-7-areas_1200x680-1024x580.jpg\" alt=\"An image wth the words &quot;7 Areas of Change in a Project-to-Product Shift&quot; and seven icons with these words: Visibility &amp; Alignment, Success Measurement, Planning, Delivery Timeframes, Organiational Design, Funding, Risk.\" class=\"wp-image-24412\" srcset=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/02\/planview-7-areas_1200x680-1024x580.jpg 1024w, https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/02\/planview-7-areas_1200x680-300x170.jpg 300w, https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/02\/planview-7-areas_1200x680-150x85.jpg 150w, https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/02\/planview-7-areas_1200x680-768x435.jpg 768w, https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/02\/planview-7-areas_1200x680.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The <a href=\"https:\/\/info.planview.com\/project-to-product-SOTI-Finserv-_report_vsm_en_reg.html\">2024 Project to Product State of the Industry report<\/a> confirms this shift, showing how higher-performing companies \u2013 organizations that meet objectives more than 70-90% of the time \u2013 are at least twice as likely to actively focus on customer experience. These organizations are restructuring their operations to put customers at the heart of every decision while fostering a culture of perpetual innovation.<\/p>\n\n\n\n<p><strong>Get the Guide:<\/strong> <a href=\"https:\/\/info.planview.com\/project-to-product-guide-for-organizational-transformation-_guide_vsm_en_reg.html\">From Project to Product: A Step-By-Step Guide for Organizational Transformation<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Streamlined_Compliance_Operations\"><\/span>Streamlined Compliance Operations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As healthy as it is for banks to prioritize innovation and customer centricity, product leaders must balance their zeal to transform rapidly against an increasingly complex regulatory landscape.<\/p>\n\n\n\n<p>Compliance became more burdensome \u2013 not less \u2013 between 2016 and 2023, according to the <a href=\"https:\/\/bpi.com\/survey-finds-compliance-is-growing-demand-on-bank-resources\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">Bank Policy Institute (BPI)<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The number of employee hours dedicated to complying with financial regulations and examiner mandates increased by 61%, while aggregate employee hours increased by only 20%.<\/li>\n\n\n\n<li>Nearly half of management and board time is devoted to complying with regulation and supervision.<\/li>\n\n\n\n<li>The portion of bank IT budgets devoted to compliance grew by 40%.<\/li>\n<\/ul>\n\n\n\n<p>While emerging technologies, including AI, offer new tools for managing compliance more efficiently, organizations must still make difficult strategic choices about resource allocation. The most successful institutions leverage technology to streamline compliance operations, freeing precious resources for value-driving initiatives while maintaining unwavering regulatory adherence.<\/p>\n\n\n\n<p>The ability to make compliance more efficient will only become more critical as regulatory frameworks continue to evolve in response to rapid technological advancement.<\/p>\n\n\n\n<p><strong>Get the Guide:<\/strong> <a href=\"https:\/\/info.planview.com\/banks-must-improve-operational-efficiency-to-exploit-new-technologies-_ebook_plt_en_reg.html\">Banks Must Improve Operational Efficiency to Exploit New Technologies<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Path_Forward\"><\/span>The Path Forward<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Traditional institutions face a critical inflection point: Organize around these three key pillars now \u2013 AI-powered experiences, modernized operating models, and streamlined compliance operations \u2013 or risk losing ground to more agile, customer-centric competitors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Go deeper<\/h3>\n\n\n\n<p>The <a href=\"https:\/\/info.planview.com\/project-to-product-SOTI-Finserv-_report_vsm_en_reg.html\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">financial services edition<\/a> of the 2024 Project to Product State of the Industry Report shows how leading financial institutions are adapting to digital banking. Our research reveals:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How banks compare to other industries in adopting product-focused operations<\/li>\n\n\n\n<li>Eight key areas where top performers excel<\/li>\n\n\n\n<li>Common obstacles to improvement<\/li>\n<\/ul>\n\n\n\n<p>The report features Vanguard&#8217;s transformation as a key example. Their shift from project-based to product-based operations led to record customer satisfaction levels. This case study shows how banks can adapt to meet modern customer needs.<\/p>\n\n\n\n<p><a href=\"https:\/\/info.planview.com\/project-to-product-SOTI-Finserv-_report_vsm_en_reg.html\">Get your copy of the report<\/a> or <a href=\"https:\/\/info.planview.com\/project-to-product-SOTI-Finserv-_report_vsm_en_confirm.html\" class=\"ek-link\">read the executive summary<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital banking has redefined financial services over the last decade, with consumer preferences clearly reflecting this transformation: 91% of customers now consider online and mobile experiences a critical priority when choosing a bank.<\/p>\n","protected":false},"author":232,"featured_media":24414,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[9544,9546],"tags":[],"class_list":["post-24290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project-to-product-shift","category-transformation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Product-Driven Pillars Every Modern Bank Needs<\/title>\n<meta name=\"description\" content=\"Product leaders: Build your organization around these pillars aimed at radically improving customer experience.\" \/>\n<meta name=\"robots\" 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