{"id":23678,"date":"2024-04-29T11:19:51","date_gmt":"2024-04-29T16:19:51","guid":{"rendered":"https:\/\/blog.planview.com\/?p=23678"},"modified":"2024-04-29T11:21:54","modified_gmt":"2024-04-29T16:21:54","slug":"want-your-ai-strategy-to-win-dont-overlook-employee-engagement","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/want-your-ai-strategy-to-win-dont-overlook-employee-engagement\/","title":{"rendered":"Want Your AI Strategy to Win? Don\u2019t Overlook Employee Engagement."},"content":{"rendered":"\n<p>Most strategies carry with them a failure rate of 60-90%. This isn\u2019t a revelation: Organizations have been dealing with failed strategies for decades.<\/p>\n\n\n\n<p>However, this is 2024\u2014the year AI must prove its value. If leaders want their AI bets to pay off, they need to transform strategy implementation from organizational weakness to core competency.<\/p>\n\n\n\n<p>To determine how organizations can excel at strategy implementation, Planview commissioned Economist Impact (the research arm of The Economist) to develop a <a href=\"https:\/\/info.planview.com\/bridging-the-gap-turning-strategy-into-reality-_report_plt_en_reg.html\" target=\"_blank\" aria-label=\"global study on why strategies fail (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">global study on why strategies fail<\/a>. The findings revealed common challenges, pitfalls, and best practices for leaders.<\/p>\n\n\n\n<p>One takeaway from the research is this: As important as it is for executives to shape a company\u2019s strategy, it\u2019s equally necessary for them to direct the course of strategy implementation\u2014with leadership, guidance, oversight, and support.<\/p>\n\n\n\n<p>That said, a great temptation for a leader involved in implementation is to over-index employee busyness and lose sight of outcomes.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Output myopia\u2014the shadow state of a productivity mindset in overdrive\u2014stifles employee engagement and the pursuit of business outcomes.<\/p>\n<\/blockquote>\n\n\n\n<p>In this post, you\u2019ll uncover why engagement matters from strategy to execution, plus four actions leaders can take to improve engagement across their organization.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.planview.com\/want-your-ai-strategy-to-win-dont-overlook-employee-engagement\/#Why_Employee_Engagement_Matters_to_Strategy_Execution\" >Why Employee Engagement Matters to Strategy Execution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.planview.com\/want-your-ai-strategy-to-win-dont-overlook-employee-engagement\/#Four_Actions_That_Support_Employee_Engagement\" >Four Actions That Support Employee Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.planview.com\/want-your-ai-strategy-to-win-dont-overlook-employee-engagement\/#People_are_Required_for_AIs_Success\" >People are Required for AI\u2019s Success<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-why-employee-engagement-matters-to-strategy-execution\"><span class=\"ez-toc-section\" id=\"Why_Employee_Engagement_Matters_to_Strategy_Execution\"><\/span>Why Employee Engagement Matters to Strategy Execution<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In a sense, strategy and execution are like the left and right hemispheres of the brain: Both work together to accomplish objectives. Both are necessary for humans and companies to thrive.&nbsp;<\/p>\n\n\n\n<p>However, neither can function to their fullest potential unless they are connected \u2013 the brain, by the corpus callosum, and strategy and execution, by engagement.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Employee engagement can be the missing link between strategy and execution.<\/p>\n<\/blockquote>\n\n\n\n<p>In fact, more than four out of five executives we surveyed acknowledged the need to <a href=\"https:\/\/www.harvardbusiness.org\/employee-engagement-our-favorite-reads\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">improve employee engagement<\/a>, suggesting it\u2019s a widespread contributor to a failing strategy.<\/p>\n\n\n\n<p>Disengaged employees are typically less productive and innovative than engaged employees, leaving a gap between their performance and their potential in multiple areas.<\/p>\n\n\n\n<p>Conversely, engaged employees:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>demonstrate strong self-motivation and productivity, even in remote work settings,<\/li>\n\n\n\n<li>support a company&#8217;s competitiveness by improving their own efficiency, contributing to innovation, and supplying excellent customer service, and<\/li>\n\n\n\n<li>are deeply connected to the organization&#8217;s purpose and values, leading to longer-term retention.<\/li>\n<\/ul>\n\n\n\n<p>The higher a leader\u2019s role in an organization, the less likely they are to have personal connections with hundreds or thousands of employees to support or gauge their engagement\u2014that type of visibility doesn\u2019t scale in the same way that communicating a company vision does.<\/p>\n\n\n\n<p>However, by acting on the recommendations below, leaders \u2013 especially executives \u2013 can set expectations, direct policy creation, and ultimately build a culture that cascades across an organization, inducing higher engagement in achieving business outcomes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-four-actions-that-support-employee-engagement\"><span class=\"ez-toc-section\" id=\"Four_Actions_That_Support_Employee_Engagement\"><\/span>Four Actions That Support Employee Engagement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-make-strategy-social\">Make strategy social<\/h3>\n\n\n\n<p>Silos and strategies don\u2019t mix, yet it\u2019s what most companies do. Over 80% of executives acknowledged the need to enhance their companies\u2019 internal communication and cross-functional collaboration during strategy creation.<\/p>\n\n\n\n<p>When leaders adopt a social approach to strategy, they avoid planning in ivory towers or basing their plans largely on financial returns. Instead, they <a href=\"https:\/\/blog.planview.com\/crowdsourced-innovation-how-enterprises-generate-explosive-employee-engagement\/\" target=\"_blank\" aria-label=\"crowdsource customer needs and operational challenges (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">crowdsource customer needs and operational challenges<\/a> to inform their strategy. This approach benefits organizations at all levels.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Leaders stay grounded in the reality of their organization.<\/li>\n\n\n\n<li>Middle managers get a voice.<\/li>\n\n\n\n<li>Team members see that strategy is created by exchanging recent, relevant knowledge.<\/li>\n<\/ul>\n\n\n\n<p>Early involvement and alignment among key stakeholders lead to stronger buy-in and ownership in implementation, which in turn leads to higher employee engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-build-in-two-way-communication\">Build in two-way communication<\/h3>\n\n\n\n<p>A natural extension of making strategy social is fostering two-way communication. It\u2019s another element that companies tend to overlook: Only about half of executives (48%) indicate that they prioritize two-way communication when relaying strategy to employees.<\/p>\n\n\n\n<p>Rita McGrath, a strategy professor at Columbia Business School and bestselling author, encourages leaders to be \u201cin constant touch with the edges of the organization, establishing an ongoing system rather than a one-time interaction.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>A regular cadence of updates during implementation maintains the standard set during strategy creation: Knowledge is most powerful when shared.<\/p>\n<\/blockquote>\n\n\n\n<p>In a two-way exchange of knowledge, leaders and employees alike can more fully understand risks, barriers, and changes in the market and with customers \u2013 and feel connected to them. The emotional connection fuels engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-adopt-a-single-source-of-truth\">Adopt a single source of truth<\/h3>\n\n\n\n<p>Along the continuum of strategy to execution, software enables everything from running scenario planning in real time and creating OKRs to chatting with AI copilots and managing the day-to-day tasks of implementation.<\/p>\n\n\n\n<p>Software connects people to each other and their work. But here\u2019s the catch: For the highest return, the software must be connected, too.<\/p>\n\n\n\n<p>Disconnected or fragmented systems cause multiple issues. One is the lack of visibility created by siloed data. Data silos leave leaders without the information they need to make informed decisions and teams unsure about the direction they need to take or if the information they have is accurate.<\/p>\n\n\n\n<p>On the other hand, <a href=\"https:\/\/www.planview.com\/platform\/\" target=\"_blank\" aria-label=\"a single source of truth (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">a single source of truth<\/a> connects people, their tools, and their work with real-time information, providing clarity and kindling higher engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-acknowledge-failure-as-a-stepping-stone\">Acknowledge failure as a stepping stone<\/h3>\n\n\n\n<p>Culture plays a more significant role in winning strategies than many companies give it credit for. In this context, one element often stands above the rest: how a company views failure.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>LEGO embraced failure to avoid bankruptcy. Pixar uses it for boundless creativity. Amazon leverages failure because they know for every Fire phone, there\u2019s AWS and the Kindle.<\/p>\n<\/blockquote>\n\n\n\n<p>Whether culture always falls upstream or downstream of policies is up for debate. However, research shows that structures like performance management, rewards systems, and skills development initiatives shape how employees view accountability, whether they share risks or issues openly, and their commitment to an organization.<\/p>\n\n\n\n<p>Ultimately, cultures that acknowledge failure as a stepping stone tend to have higher levels of engagement than those that don\u2019t.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-people-are-required-for-ai-s-success\"><span class=\"ez-toc-section\" id=\"People_are_Required_for_AIs_Success\"><\/span>People are Required for AI\u2019s Success<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/blog.planview.com\/our-ai-strategy-and-a-blueprint-for-yours\/\" target=\"_blank\" aria-label=\"Capitalizing on an AI strategy (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">Capitalizing on an AI strategy<\/a> is like any other strategy: Each is just a vision until the work gets done.<\/p>\n\n\n\n<p>However, something better than mere output is when the people of your company\u2014united by intentional actions from leadership\u2014get the right work done at the right time.<\/p>\n\n\n\n<p>It\u2019s a hallmark trait of a business focused on outcomes, and highly engaged employees are necessary to achieve them.<\/p>\n\n\n\n<p><strong>Where to go next:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/info.planview.com\/bridging-the-gap-turning-strategy-into-reality-_report_plt_en_reg.html\" class=\"ek-link\">Uncover five recommendations<\/a> for turning strategy into reality with the full report from Economist Impact, commissioned by Planview<\/li>\n\n\n\n<li><a href=\"https:\/\/info.planview.com\/economist-impact-executive-workshop-_special-offer_plt_en_reg.html\">Address the disconnects in your organization<\/a> that waste millions of dollars each year<\/li>\n\n\n\n<li><a href=\"https:\/\/info.planview.com\/planview-ai-program-_executive-briefing_plt_en_reg.html\">Learn how Planview is using AI<\/a> to drive transformation and see the latest in our AI capabilities<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Most strategies carry with them a failure rate of 60-90%. If leaders want their AI bets to pay off, they need to transform strategy implementation from organizational weakness to core competency. Uncover why engagement matters from strategy to execution, plus four actions leaders can take to improve engagement across their organization.<\/p>\n","protected":false},"author":137,"featured_media":23716,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[9582,7549],"tags":[],"class_list":["post-23678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","category-strategic-planning"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Want Your AI Strategy to Win? Don\u2019t Overlook Employee Engagement. - Planview Blog<\/title>\n<meta name=\"description\" content=\"Uncover why employee engagement matters from strategy to execution, plus four actions leaders can take to improve engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.planview.com\/want-your-ai-strategy-to-win-dont-overlook-employee-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Want Your AI Strategy to Win? Don\u2019t Overlook Employee Engagement.\" \/>\n<meta property=\"og:description\" content=\"Uncover why employee engagement matters from strategy to execution, plus four actions leaders can take to improve engagement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.planview.com\/want-your-ai-strategy-to-win-dont-overlook-employee-engagement\/\" \/>\n<meta property=\"og:site_name\" content=\"Planview Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/pages\/Planview-Inc\/89422974772\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-29T16:19:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-29T16:21:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2024\/04\/Want-your-AI-strategy-to-win-cropped.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"680\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cameron van Orman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CWvanOrman\" \/>\n<meta name=\"twitter:site\" content=\"@Planview\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cameron van Orman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.planview.com\/want-your-ai-strategy-to-win-dont-overlook-employee-engagement\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.planview.com\/want-your-ai-strategy-to-win-dont-overlook-employee-engagement\/\"},\"author\":{\"name\":\"Cameron van Orman\",\"@id\":\"https:\/\/blog.planview.com\/#\/schema\/person\/ffc0e215616e4486086bd055ec919454\"},\"headline\":\"Want Your AI Strategy to Win? 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