{"id":22110,"date":"2019-02-21T12:07:00","date_gmt":"2019-02-21T18:07:00","guid":{"rendered":"https:\/\/blog.planview.com\/?p=22110"},"modified":"2023-02-08T12:10:03","modified_gmt":"2023-02-08T18:10:03","slug":"why-you-should-bring-the-ux-designer-closer-to-the-product-development-action","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/why-you-should-bring-the-ux-designer-closer-to-the-product-development-action\/","title":{"rendered":"Why you should bring the UX Designer closer to the Product Development action"},"content":{"rendered":"\n<div class=\"entry-content clearfix\">\n\n\t\t<p class=\"p1\">Given the crucial role that UX design plays in delivering software that delights end users, it\u2019s important that the UX designer is brought in as early as possible during a product\u2019s development. In doing so, a better software product can be built \u2013 as well as delivered faster \u2013 to accelerate the value delivery to the customer. Here we describe how Tasktop has changed our own process to bring UX design even closer to the product team.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.planview.com\/why-you-should-bring-the-ux-designer-closer-to-the-product-development-action\/#The_Old_Process\" >The Old Process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.planview.com\/why-you-should-bring-the-ux-designer-closer-to-the-product-development-action\/#The_New_Process\" >The New Process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.planview.com\/why-you-should-bring-the-ux-designer-closer-to-the-product-development-action\/#Case_in_point\" >Case in point<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.planview.com\/why-you-should-bring-the-ux-designer-closer-to-the-product-development-action\/#_Best_practice_tips\" >&nbsp;Best practice tips<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"p2\"><span class=\"ez-toc-section\" id=\"The_Old_Process\"><\/span><b>The Old Process<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p1\">The product manager creates a release plan that includes all the features required for a new release(s). Then the UX designer \u2013 me! \u2013 meets with the product manager(s) to discuss the requirements for each feature and the obstacles that we need to overcome.<\/p>\n<p class=\"p1\">I then begin the iterative design by continuously meeting with stakeholders, the product team, and developers to make sure the design meets all the requirements, addresses the technical constraints, and ensures the best user experience for our customers.<\/p>\n<p class=\"p1\">Once the design is finalized, I hand off the work to the developers in a way that they can easily access the necessary information. During the implementation, I regularly participate in the engineering stand-up to check if any issues have come through and that the implementation is following the UX design:<\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 10pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><img decoding=\"async\" loading=\"lazy\" class=\"\" style=\"border: none; transform: rotate(0.00rad); -webkit-transform: rotate(0.00rad);\" src=\"https:\/\/lh6.googleusercontent.com\/FY0KupPxlRF9VQiXG8eEiC_E4jfm5BkvC_Y797fBdH4V296wMuhyQDG_6q7PaZ1VhyGpeoTSCa2CIWEeHAW8-80ayENIQsNkPI2thY1S7tfm46StQzLQjSGmVy7wJlqyxd-y3K0I\" width=\"1248\" height=\"285\"><\/span><\/p>\n<p class=\"p1\"><strong>The issues<\/strong><\/p>\n<ul>\n<li style=\"padding-bottom: 16px;\">As a UX designer, I don\u2019t have \u201cthe big picture\u201d of what business issue the software is solving, who is using it, and how it might relate to other planned features. My world is limited to the current release. If I had a better idea of the end value that the software is delivering and a clearer picture of our product roadmap, I could help build an even better solution for our customers. While focusing on individual features allows me to hone in on the best solution for a specific problem, thinking more broadly would allow me to provide a more consistent user experience across multiple features.<\/li>\n<li style=\"padding-bottom: 16px;\">Some features may require extra user research and a more iterative process. Being limited to the current release\u2019s timeframe can lead to insufficient design validation and\/or overloading the designer. At worst, the feature may not be delivered in time for the release, impacting customer satisfaction.<\/li>\n<\/ul>\n<h2 class=\"p2\"><span class=\"ez-toc-section\" id=\"The_New_Process\"><\/span><b>The New Process<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p1\">The crucial difference between our old process and our new process is that our new process allows for more cohesive planning from the UX Designer. With our new process, I now have visibility into the feature backlog that was previously only visible to the product managers. In the past, I could only see the features that were to be implemented for the current release. Now, I know what features to expect for future releases as well.<\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 10pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><img decoding=\"async\" loading=\"lazy\" class=\"\" style=\"border: none; transform: rotate(0.00rad); -webkit-transform: rotate(0.00rad);\" src=\"https:\/\/lh6.googleusercontent.com\/eDTw24MkFSTkLPUxuDYlYXSV0e5VukkN7VJBFq2-H4Bp2GgBvnbhvikxMfgwuPpJrP1FeI1SEFxw9Im2jq5ZSp8NHhFHAiPOlCpEMQXU7ZH0dKfmD4xLm7W2PYdTQPsX_zgAy29R\" width=\"906\" height=\"357\"><\/span><\/p>\n<p><strong>The benefits<\/strong><\/p>\n<ul>\n<li style=\"padding-bottom: 16px;\">As a UX designer, I have a better view to see the product as a whole by taking into account all of the upcoming features. This visibility enables me to ensure the UX is consistent across all features, and to design features that holistically meet our customers\u2019 needs. When the design process operated on a feature-by-feature basis, it was easy to be blinded by the initial solution proposed by the product manager. Now, I am aware of the core customer need and the wider set of product features in the queue for the next year. Consequently, I am better equipped to propose a more effective design solution that may have been considered, ensuring my designs fit with our overall product roadmap.<\/li>\n<li style=\"padding-bottom: 16px;\">Allow extra time to study the features, undertake early user research and brainstorm ideas that will accelerate the design process.<\/li>\n<li style=\"padding-bottom: 16px;\">UX designer can better manage work and plan work ahead of time (before the features are planned for the release).<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Case_in_point\"><\/span><strong>Case in point<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For example,&nbsp;we had an initial feature planned to display new metadata on each integration configuration element. &nbsp;However, different configuration elements were accessed in different parts of the application, and some could be quite difficult to find. &nbsp;Because of this, we had a different feature on the backlog to improve users\u2019 abilities to find those configuration elements by re-thinking our core product architecture. &nbsp;Being aware of the interactions between these two feature needs, we were able to arrive at a more cohesive and reliable solution: providing global search in our product\u2019s UI, and displaying the metadata in the search results.<\/p>\n<h2 class=\"p1\"><span class=\"ez-toc-section\" id=\"_Best_practice_tips\"><\/span>&nbsp;Best practice tips<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"padding-bottom: 16px;\"> When designing a feature, not only focus on one feature, but also take other features into consideration<\/li>\n<li style=\"padding-bottom: 16px;\"> Find inter-connections between features to provide a consistent user experience.<\/li>\n<li style=\"padding-bottom: 16px;\"> Always have the whole product in mind when designing a feature, keep design aligned with where the product is heading to.<\/li>\n<\/ul>\n\n\t\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Given the crucial role that UX design plays in delivering software that delights end users, it\u2019s important that the UX designer is brought in as early as possible during a product\u2019s development. In doing so, a better software product can be built \u2013 as well as delivered faster \u2013 to accelerate the value delivery to&#8230;<\/p>\n","protected":false},"author":246,"featured_media":22112,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":3,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[9543],"tags":[],"class_list":["post-22110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-value-stream-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why you should bring the UX Designer closer to the Product Development action - Planview Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.planview.com\/why-you-should-bring-the-ux-designer-closer-to-the-product-development-action\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why you should bring the UX Designer closer to the Product Development action\" \/>\n<meta property=\"og:description\" content=\"Given the crucial role that UX design plays in delivering software that delights end users, it\u2019s important that the UX designer is brought in as early as possible during a product\u2019s development. 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