{"id":20241,"date":"2022-10-26T13:13:49","date_gmt":"2022-10-26T18:13:49","guid":{"rendered":"https:\/\/blog.planview.com\/?p=20241"},"modified":"2022-10-26T13:26:25","modified_gmt":"2022-10-26T18:26:25","slug":"a-day-in-the-life-of-demand-generation-specialist-anthony-fowler%ef%bf%bc","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/a-day-in-the-life-of-demand-generation-specialist-anthony-fowler%ef%bf%bc\/","title":{"rendered":"A Day in the Life of Demand Generation Specialist, Anthony Fowler"},"content":{"rendered":"\n
Successful, happy teams create incredible work, and the marketing and demand generation teams at Planview do exactly that. Today in our Day in the Life series, we\u2019re spotlighting someone who\u2019s been on a couple of teams at Planview. Based out of Colorado, Anthony Fowler has worked on our sales team in the past and now serves as one of our Demand Generation Specialists on the Marketing team.<\/p>\n\n\n\n
Here is what Anthony had to say:<\/p>\n\n\n\n
Explain your role as the Demand Generation Specialist and a few of your responsibilities.<\/strong><\/h3>\n\n\n\n
I\u2019m part of the value stream management solution within Planview, so a big part of what I do is drive leads, generate awareness, and host workshops. I\u2019m also the team coach, and I manage a lot of the backend things, like our team Kanban board. As a Demand Generation Specialist, I run programs in the market to help create brand awareness for my solution and drive qualified leads for our sales team. These programs include hosting events such as webinars as well as working with third-party vendors to get our content in front of a larger audience<\/p>\n\n\n\n
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As a Demand Generation Specialist, what type of meetings do you prepare for? Who do you typically collaborate with?<\/strong><\/h3>\n\n\n\n
In the team coach role, I meet with the other team coaches once every two weeks or so to make sure we\u2019re all on the same page. I\u2019d say 90 to 95% of my meetings are internal; a lot of what I do is meet with my team specifically on current projects. I also collaborate with our go to market (GTM) teams on biweekly demos on what we\u2019ve accomplished. We like showing off!<\/p>\n\n\n\n
The 5 to 10% of meetings that are external are typically with vendors. We run content syndication programs and use meetings for check ins and progress.<\/p>\n\n\n\n
Tell us about working from home \u2013 what are your tips for success?<\/strong><\/h3>\n\n\n\n
Set boundaries and keep a strict routine. My office is also my bedroom, and my wife works from home as well. If our doors are closed, we\u2019re busy or otherwise shouldn\u2019t be disturbed. If the doors are open, we\u2019re working but not on anything high priority. If we\u2019re out in the family room or kitchen, we\u2019re free to talk.<\/p>\n\n\n\n
Tell us about your career journey to date?<\/strong><\/h3>\n\n\n\n
It\u2019s been all over the place. I started off in software sales, and about two years into my career I took a total 180 and went into personal training. I realized working those hours wasn\u2019t for me, and hobbies don\u2019t always make great careers. So I transitioned back into software sales and started at Planview in 2019.<\/p>\n\n\n\n
I ended up taking a leadership position at a healthcare company not long after that, and stayed there just shy of two years. I realized again that I wanted to go back to software and came back to Planview. I joined my old team and then transitioned to demand generation just a few months ago.<\/p>\n\n\n\n
How is Planview different from other companies you\u2019ve worked for?<\/strong><\/h3>\n\n\n\n
I wouldn\u2019t have come back if it wasn\u2019t a good company. Leadership does what they say they\u2019re going to do, and that\u2019s pretty rare. I\u2019ve been a cog in the wheel before; that\u2019s not the case here. The followthrough is very nice.<\/p>\n\n\n\n
What is the biggest lesson you\u2019ve learned as you\u2019ve moved up in your career?<\/strong><\/h3>\n\n\n\n
Do your job and do it well. I\u2019m a big proponent of asking questions; if you don\u2019t know what you\u2019re doing, let someone know. I\u2019d rather say I don\u2019t know what I\u2019m doing early than admit it months later, after I\u2019ve produced something that didn\u2019t line up with the project.<\/p>\n\n\n\n
How do you manage your work\/life balance?<\/strong><\/h3>\n\n\n\n
I keep work to working hours as much as I can unless something really needs to get done. The Planview headquarters is in Central time and I\u2019m in Mountain time, and I shift my hours to match.<\/p>\n\n\n\n
My wife and I will also try to go out at least once a week. We have everything at our apartment and there\u2019s really no reason for us to leave, and it can feel stifling. Mid-week, we love doing something casual to balance things out.<\/p>\n\n\n\n
Are there any experiences in your life that you feel contributed to your professional success? <\/strong><\/h3>\n\n\n\n
I moved around a lot growing up; I never spent more than three years in the same state. I was always adapting to change and slightly uncomfortable in new environments\u2014I spent a few years living in Germany, which was very different from what I knew.<\/p>\n\n\n\n
As a Demand Generation Specialist, how do you make time for your team?<\/strong><\/h3>\n\n\n\n
I\u2019d get nothing done if it weren\u2019t for my team. I\u2019m one of seven on my team right now and everything that we touch goes through most of us before it\u2019s complete. Working together and staying in constant communication is super helpful, and I make sure to set aside time on my calendar as needed.<\/p>\n\n\n\n<\/figure>\n\n\n\n
What makes your team so effective?<\/strong><\/h3>\n\n\n\n
We\u2019re highly specialized in what we do. We all do our own thing and we do it very well. In our team meetings and standups, we always know what other people are working on and where they need help. I\u2019m very lucky to be on such a talented team.<\/p>\n\n\n\n
What is the best career advice you have received?<\/strong><\/h3>\n\n\n\n
My father always said, \u201cNever say no.\u201d That\u2019s how he got to where he did and earned his success, so I follow that advice too. It\u2019s how I ended up in my position now. My goal was always to work in marketing, but I never thought beyond that. I asked management where they thought I\u2019d be valuable, and it was demand generation.<\/p>\n\n\n\n
From your perspective, why is Planview a great place to work?<\/strong><\/h3>\n\n\n\n
Planview cares. I don\u2019t feel like a number. I\u2019ve had facetime with executives and bonded with them over food and drinks. The executive leadership team takes time to get to know us.<\/p>\n\n\n\n
What motivates you while working?<\/strong><\/h3>\n\n\n\n
A big part of my motivation is my colleagues. They\u2019re fun and they\u2019re all so driven; I feed off of their energy. They want to do well, and that drives me to do well, too. Everyone is engaged and wants to be here.<\/p>\n\n\n\n
For fun, how do you rewind when you are off the clock?<\/strong><\/h3>\n\n\n\n
I go outdoors as much as possible. I hike, take my truck off-road, and find different mountain paths to explore. I love snowboarding, too, and traveling the world.<\/p>\n\n\n\n
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Looking for a new team filled with star power?<\/strong><\/h3>\n<\/div><\/div>\n\n\n\n
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