{"id":20023,"date":"2022-08-22T09:58:36","date_gmt":"2022-08-22T14:58:36","guid":{"rendered":"https:\/\/blog.planview.com\/?p=20023"},"modified":"2023-05-16T10:10:32","modified_gmt":"2023-05-16T15:10:32","slug":"3-things-organizations-can-do-to-create-an-ethos-of-transformation","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/3-things-organizations-can-do-to-create-an-ethos-of-transformation\/","title":{"rendered":"3 Things Organizations Can Do to Create an Ethos of Transformation"},"content":{"rendered":"\n<p>There\u2019s no question that the last few years have had a tumultuous effect on businesses worldwide. Economic stimulus efforts, a global pandemic, global tensions and geopolitical issues, societal unrest \u2013 all of those events have altered how organizations bring their products, goods, and services to market.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Many companies have responded to this era of intense uncertainty with massive changes of their own, from enacting new operating models to architecting new customer experiences, and more. <\/p><\/blockquote>\n\n\n\n<p>Starbucks, L\u2019Oreal, and Walmart are just three examples of brands that have largely embraced the opportunity to adapt through ongoing digital transformation efforts. Market intelligence firm IDC <a href=\"https:\/\/www.businesswire.com\/news\/home\/20191031005079\/en\/Direct-Digital-Transformation-Investment-Spending-to-Approach-7.4-Trillion-Between-2020-and-2023-IDC-Reveals-2020-Worldwide-Digital-Transformation-Predictions\">predicts more companies<\/a> are eyeing greater adaptability and flexibility through transformation, and will continue to do so.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Direct digital transformation investment is expected to grow at a compound annual growth rate (CAGR) of 18% from 2020 to 2023.&nbsp;<\/li><li>By 2023, investment is expected to approach $7 trillion as companies build on existing strategies and investments, becoming digital-at-scale future enterprises.<\/li><\/ul>\n\n\n\n<p>So, what can you do to create and maintain an ethos of transformation at your organization? Planview CEO Razat Gaurav sat down with Mark Fields, former CEO of Ford and new Chairman of the Board of Planview, to talk about what he sees shaping up in the world around us and the actions you can take to adapt.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.planview.com\/resources\/guide\/definitive-digital-transformation-guide\/\"><strong>Read Next:<\/strong><\/a><strong> <\/strong>The Definitive Digital Transformation Guide<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.planview.com\/3-things-organizations-can-do-to-create-an-ethos-of-transformation\/#Develop_a_game_plan_for_predictable_changes_and_communicate_it\" >Develop a game plan for predictable changes and communicate it<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.planview.com\/3-things-organizations-can-do-to-create-an-ethos-of-transformation\/#When_transforming_your_business_pick_your_shot\" >When transforming your business, pick your shot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.planview.com\/3-things-organizations-can-do-to-create-an-ethos-of-transformation\/#Focus_on_the_destination_without_getting_caught_up_on_the_journey\" >Focus on the destination without getting caught up on the journey<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-develop-a-game-plan-for-predictable-changes-and-communicate-it\"><span class=\"ez-toc-section\" id=\"Develop_a_game_plan_for_predictable_changes_and_communicate_it\"><\/span>Develop a game plan for predictable changes and communicate it<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It\u2019s imperative to take a look at the main trends and forces that will affect your business\u2019 industry, specifically. What are the customer, technology, and competitor trends that you already know are coming? Then, take a look at those and take time to discover what impact they are going to have on your business\u2014not only today, but a few years in the future as well.<\/p>\n\n\n\n<p>\u201cDevelop a plan that says, based on those macro trends, where do we want to play and how do we want to win?\u201d says Mark. \u201cMarried to that is the importance of every leader communicating that to their organizations.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>That\u2019s the biggest takeaway we want to highlight: It\u2019s important to create a game plan for these predictable changes, but it\u2019s even more important to communicate that game plan to your employees.<em>&nbsp;<\/em><\/p><\/blockquote>\n\n\n\n<p>Provide context to any strategy that comes from management that details why the business is going in that direction, which plans and systems will change and which will remain the same, and any other context you need to provide. This will only make the process of transformation smoother for everyone.<\/p>\n\n\n\n<p>Plus, if you think you\u2019re overcommunicating your plans, you definitely aren\u2019t. Communication can be easy to overlook, especially while your business is adapting quickly; be sure to over-index on employee communication and be as transparent as humanly possible.<\/p>\n\n\n\n<p><a href=\"https:\/\/blog.planview.com\/dynamic-planning-in-the-face-of-uncertainty\/\"><strong>Read Next:<\/strong><\/a> Dynamic Planning in the Face of Uncertainty<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_transforming_your_business_pick_your_shot\"><\/span>When transforming your business, pick your shot<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When your business is facing any kind of change or transformation, it\u2019s easy for anyone to get overwhelmed. And when everyone is trying to be the loudest voice in the room and affect the most amount of change, things don\u2019t quiet down for a long time. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>The toughest challenge of the digital transformation process is resisting the allure of doing everything at once.<\/p><\/blockquote>\n\n\n\n<p>\u201cDon\u2019t try to boil the ocean. As you\u2019re looking to transform your business, pick your shots. Don\u2019t try and do everything; be really clear up front on what the problem or opportunity is you\u2019re trying to solve for,\u201d says Mark.<\/p>\n\n\n\n<p>Don\u2019t expect the things you do choose to go perfectly, either. \u201cSome days you take a step forward, and some days you take two steps back. You can\u2019t go through a day without living those emotional highs and lows. You have to keep an eye towards where you are heading and what you are trying to achieve above all,\u201d says Mark.<\/p>\n\n\n\n<p>Especially in times of global economic downturn or geopolitical conflict, your business is not the only one going through these changes, either. Your competitors will likely be picking their battles instead of trying to accomplish everything, and you should too.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.planview.com\/resources\/guide\/definitive-digital-transformation-guide\/digital-transformation-strategy\/\"><strong>Read Next:<\/strong><\/a> Digital Transformation Strategy: What You Need to Know<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Focus_on_the_destination_without_getting_caught_up_on_the_journey\"><\/span>Focus on the destination without getting caught up on the journey<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Just like your business needs to be adaptable and flexible, the way you respond to those changes needs to be flexible, too. Many businesses get caught in the trap of sticking to their original plans for change, even if those plans don\u2019t serve the current business or global environment and economy.<\/p>\n\n\n\n<p>\u201cYou have to be cognizant of the clock speed in the world around you, and then make sure that you have a process in your company to make decisions in a pretty quick way,\u201d says Mark. \u201cOnce you decide on a course of action, it doesn\u2019t mean it\u2019s set in stone. I don\u2019t mean you have to switch plans all the time, but you have to course correct. There are going to be issues that affect your plan. What tweaks do you have to make so you can ultimately end up on the destination you want to be?\u201d<\/p>\n\n\n\n<p>In order to change your course of action appropriately, keep an eye on the global market and your employees; ask for feedback and adjust as necessary.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>This wasn\u2019t all Mark had to say about the current state of the world and how to create that \u201cethos of transformation\u201d \u2014 check out the entire conversation in <a href=\"https:\/\/www.planview.com\/lp\/connected-conversations-episode-2\/\">Episode 2 of Connected Conversations<\/a>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s no question that the last few years have had a tumultuous effect on businesses worldwide. Economic stimulus efforts, a global pandemic, global tensions and geopolitical issues, societal unrest \u2013 all of those events have altered how organizations bring their products, goods, and services to market. Many companies have responded to this era of intense&#8230;<\/p>\n","protected":false},"author":134,"featured_media":20098,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":3,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[521,7549,9546,477],"tags":[],"class_list":["post-20023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lean-agile","category-strategic-planning","category-transformation","category-vision-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mark Fields Shares His Advice for Creating an Ethos of Transformation<\/title>\n<meta name=\"description\" content=\"Mark Fields, former Ford 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