{"id":18167,"date":"2020-09-11T00:00:00","date_gmt":"2020-09-11T05:00:00","guid":{"rendered":"https:\/\/blog.planview.com\/after-the-crisis-3-factors-to-help-enterprises-emerge-stronger\/"},"modified":"2020-09-11T00:00:00","modified_gmt":"2020-09-11T05:00:00","slug":"after-the-crisis-3-factors-to-help-enterprises-emerge-stronger","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/after-the-crisis-3-factors-to-help-enterprises-emerge-stronger\/","title":{"rendered":"After the Crisis: 3 Factors to Help Enterprises Emerge Stronger"},"content":{"rendered":"<p> <!-- .post-meta --><\/p>\n<p><span style=\"font-weight: 400\">In a recent Planview AdaptiveWork virtual summit called Embracing Uncertainty (which is available<\/span><a href=\"https:\/\/www.clarizen.com\/event\/embrace-uncertainty-virtual-summit\/\"> <span style=\"font-weight: 400\">on-demand<\/span><\/a><span style=\"font-weight: 400\">), guest speaker<\/span><a href=\"https:\/\/go.forrester.com\/blogs\/author\/brian_hopkins\/\"> <span style=\"font-weight: 400\">Brian Hopkins<\/span><\/a><span style=\"font-weight: 400\">, Vice President and Principal Analyst at Forrester, highlighted three core factors that will enable enterprises to emerge from the coronavirus crisis stronger and better: adaptability, resiliency, and customer engagement. Below is a deeper look at Brian&#x2019;s timely advice:&#xA0;<\/span><\/p>\n<p><img class=\"lazyload\" data-src=\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2020\/09\/iStock-519927216-1024x680.jpg\" alt=\"After the Crisis\" height=\"657\"><\/p>\n<p><span style=\"font-weight: 400\">Adaptive enterprises are constantly assessing and rethinking themselves, and becoming an organization that can shape, morph and shift. There are four expressions of adaptability that are especially vital:&#xA0;&#xA0;&#xA0;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Building an ecosystem rooted in a closed-loop system of insight to determine what products and services to offer, and how to deliver them into the marketplace.&#xA0;&#xA0;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Making investments in technologies that accelerate the ability to rapidly change solutions in light of unexpected internal and external shifts.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Positioning people in the right roles and places, so that performance and productivity are enhanced&#xA0; rather than impeded by extensive automation..<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Focusing on employee experience by equipping people with the tools and the management they need to thrive and feel engaged in a highly automated workforce.&#xA0;&#xA0;&#xA0;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">When these pillars are in place, adaptive enterprises build off of an agile delivery foundation that is responsive to acceleration in the business environment, and exploits uncertainty by creating results-driven change.&#xA0;<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.planview.com\/after-the-crisis-3-factors-to-help-enterprises-emerge-stronger\/#Resiliency\" >Resiliency&#xA0;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.planview.com\/after-the-crisis-3-factors-to-help-enterprises-emerge-stronger\/#Customer_Engagement\" >Customer Engagement&#xA0;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.planview.com\/after-the-crisis-3-factors-to-help-enterprises-emerge-stronger\/#The_Bottom_Line\" >The Bottom Line&#xA0;<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Resiliency\"><\/span><b>Resiliency&#xA0;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Resilient enterprises confidently and intelligently respond &#x2014; rather than fearfully and rashly react &#x2014; to the disruptive capabilities that new technologies have on changing business models, as well as the constantly changing needs of customers and employees. There are three integrated aspects that need to be optimized to make resiliency a competitive advantage:&#xA0;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Using instrumentation to generate penetrating insights into what the enterprise is doing, what employees are doing, and what customers are doing &#x2014; ultimately to understand and respond in real-time to unplanned changes.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Using flexible technology stacks and leveraging ecosystem partnerships to accelerate processes, and quickly re-allocate them to different partners based on changing scenarios.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Building fluid management structures that address key questions like: how good is our organization at responding to that uncertainty that cannot be predicted because of the systemic risks? How would our organization change and continue operating if people had to move from one place to another?&#xA0;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Central to these inquiries is the understanding that workforce shifts are not just technology issues, but that they also have significant management and reporting implications. The approach and mindset must be holistic, rather than modular.&#xA0;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Customer_Engagement\"><\/span><b>Customer Engagement&#xA0;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Enterprises demonstrate customer engagement (which Brian Hopkins refers to as organizations with a &#x201C;creative EQ&#x201D; and &#x201C;future fit&#x201D;) by:&#xA0;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Using closed loop data driven decision-making to test hypotheses about customers, and then applying these actionable insights to create winning models that attract and retain customers.&#xA0;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Rapidly responding and developing capabilities through measures like agile development, rapid testing and learning, and continuous delivery.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Linking to their ecosystem through connectivity technology on both the front end (channel, sales, marketing, digital experience apps used by customers, etc.) and the back end (current support for products and services and how support is being developed in the future).<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Enabling their creative &#x201C;brand energy&#x201D; &#x2014; i.e. the emotional appeal and equity of their brand &#x2014; to flow all the way down into customer service, so that the full brand voice is expressed in end-to-end customer experience delivery.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Generating workforce data to acquire and retain the adaptive talent needed to navigate uncertainty and remain customer obsessed when disruption occurs, and plans need to be recalibrated or re-invented.&#xA0;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Ultimately, enterprises that establish engagement with customers in today&#x2019;s uncertain climate are not merely customer-aware. Instead, they are customer-obsessed, and demonstrate this by building an ecosystem around a set of known customer values, and working with partners to deliver against those values.&#xA0;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Bottom_Line\"><\/span><b>The Bottom Line&#xA0;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">The coronavirus crisis is far from over, and not even the most confident of business pundits and prognosticators are declaring precisely what the &#x201C;new normal&#x201D; will look like (at this time, the only consensus is that it will be a &#x201C;new abnormal&#x201D;). However, one thing is abundantly clear: uncertainty is no longer an occasional event on the business landscape, but an ongoing and defining characteristic.&#xA0;<\/span><\/p>\n<p><span style=\"font-weight: 400\">Enterprises that wisely heed Brian Hopkins&#x2019; advice and become more adaptative, resilient and customer engaged will thrive and lead the way. Alternatively, enterprises that cling to old world paradigms and approaches that no longer apply will struggle to compete &#x2014; and in the long run, may disappear.<\/span><\/p>\n<p><\/p>\n<div class=\"client-logo\"> <a href=\"https:\/\/www.clarizen.com\/customers\/\" title=\"Siemens Energy\"><img class=\"lazyload\" data-src=\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2020\/08\/siemens_energy-200x100.png\" alt=\"Siemens Energy\"><\/a> <a href=\"https:\/\/www.clarizen.com\/customers\/\" title=\"IIROC Success\"><img class=\"lazyload\" data-src=\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2020\/07\/IIROC_logo-200x100.gif\" alt=\"IIROC Success\"><\/a> <a href=\"https:\/\/www.clarizen.com\/customers\/\" title=\"Financial Services Institution\"><img class=\"lazyload\" data-src=\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2020\/04\/FINANCIAL-SERVICES-IMG-200x100.jpg\" alt=\"Financial Services Institution\"><\/a> <a href=\"https:\/\/www.clarizen.com\/customers\/\" title=\"M Squared\"><img class=\"lazyload\" data-src=\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2020\/03\/m-squared-logo-200x100.jpg\" alt=\"M Squared\"><\/a> <a href=\"https:\/\/www.clarizen.com\/customers\/\" title=\"Aliancys Success\"><img class=\"lazyload\" data-src=\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2019\/12\/aoc_aliancys-logo-800x400-200x100.jpg\" alt=\"Aliancys Success\"><\/a> <a href=\"https:\/\/www.clarizen.com\/customers\/\" title=\"Bonfiglioli Success\"><img class=\"lazyload\" data-src=\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2019\/11\/bonfiglioli_logo-800x400-200x100.jpg\" alt=\"Bonfiglioli Success\"><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In a recent Planview AdaptiveWork virtual summit called Embracing Uncertainty (which is available on-demand), guest speaker Brian Hopkins, Vice President and Principal Analyst at Forrester, highlighted three core factors that will enable enterprises to emerge from the coronavirus crisis stronger and better: adaptability, resiliency, and customer engagement. Below is a deeper look at Brian&#x2019;s timely&#8230;<\/p>\n","protected":false},"author":205,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[521,35],"tags":[],"class_list":["post-18167","post","type-post","status-publish","format-standard","hentry","category-lean-agile","category-pmo-project-management-organizations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>After the Crisis: 3 Factors to Help Enterprises Emerge Stronger<\/title>\n<meta name=\"description\" content=\"LinkedIn0Share0Tweet0Pin0Email0 In a recent Clarizen virtual summit called Embracing Uncertainty (which is available on-demand), guest speaker Brian Hopkins, Vice President and Principal Analyst at Forrester, highlighted three core factors that will enable enterprises to emerge from the coronavirus crisis stronger and better: adaptability, resiliency, and customer engagement. 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