{"id":17951,"date":"2020-03-30T00:00:00","date_gmt":"2020-03-30T05:00:00","guid":{"rendered":"https:\/\/blog.planview.com\/a-day-in-the-life-of-an-agile-marketing-project-manager\/"},"modified":"2020-03-30T00:00:00","modified_gmt":"2020-03-30T05:00:00","slug":"a-day-in-the-life-of-an-agile-marketing-project-manager","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/a-day-in-the-life-of-an-agile-marketing-project-manager\/","title":{"rendered":"A Day in the Life of an Agile Marketing Project Manager"},"content":{"rendered":"<p> <!-- .post-meta --><\/p>\n<p>If you&#x2019;ve been a marketing project manager for years, but are looking to take your efficiency to the next level, you may want to consider an <a href=\"\/agile-for-marketing-right-here-right-now-right-for-you\">Agile marketing<\/a> approach. Agile marketing is a collaborative method of marketing that involves teams working together to complete high-level projects, analyze the impact, and then make measurable tweaks to improve ongoing results.<\/p>\n<p><img class=\"lazyload\" data-src=\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2020\/03\/15-A-Day-in-the-Life-of-an-Agile-Marketing-Project-Manager21111-1024x512.jpg\" alt height=\"400\"><\/p>\n<p>Implementing Agile marketing into your day-to-day schedule isn&#x2019;t all that complicated if you have a plan. To make the transition easier, we put together this guide of what a day in the life of an Agile marketing project manager might look like. You&#x2019;ll notice an emphasis on the following <a href=\"https:\/\/www.agilealliance.org\/agile101\/12-principles-behind-the-agile-manifesto\/\">Agile principles<\/a>:<\/p>\n<ul>\n<li><b>Collaboration<\/b> &#x2013; An Agile project manager needs lots of opportunities to communicate with team members and stakeholders.<\/li>\n<li><b>Flexibility<\/b> &#x2013; You never know what issues or opportunities will arise on a given day.<\/li>\n<li><b>Iterative problem-solving<\/b> &#x2013; Meetings and task lists aren&#x2019;t just busywork, but opportunities to learn and improve.<\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.planview.com\/a-day-in-the-life-of-an-agile-marketing-project-manager\/#An_Average_Day_for_an_Agile_Project_Manager\" >An Average Day for an Agile Project Manager<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.planview.com\/a-day-in-the-life-of-an-agile-marketing-project-manager\/#9_00_am\" >9:00 am<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.planview.com\/a-day-in-the-life-of-an-agile-marketing-project-manager\/#9_15_am\" >9:15 am<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.planview.com\/a-day-in-the-life-of-an-agile-marketing-project-manager\/#9_30_am\" >9:30 am<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.planview.com\/a-day-in-the-life-of-an-agile-marketing-project-manager\/#10_00_am\" >10:00 am<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.planview.com\/a-day-in-the-life-of-an-agile-marketing-project-manager\/#10_30_am\" >10:30 am<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.planview.com\/a-day-in-the-life-of-an-agile-marketing-project-manager\/#11_00am\" >11:00am<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.planview.com\/a-day-in-the-life-of-an-agile-marketing-project-manager\/#12_00pm\" >12:00pm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blog.planview.com\/a-day-in-the-life-of-an-agile-marketing-project-manager\/#1_00pm\" >1:00pm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blog.planview.com\/a-day-in-the-life-of-an-agile-marketing-project-manager\/#2_00pm\" >2:00pm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/blog.planview.com\/a-day-in-the-life-of-an-agile-marketing-project-manager\/#3_00pm\" >3:00pm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/blog.planview.com\/a-day-in-the-life-of-an-agile-marketing-project-manager\/#4_00pm\" >4:00pm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/blog.planview.com\/a-day-in-the-life-of-an-agile-marketing-project-manager\/#5_00pm\" >5:00pm<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"An_Average_Day_for_an_Agile_Project_Manager\"><\/span><b>An Average Day for an Agile Project Manager<\/b><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<h2><span class=\"ez-toc-section\" id=\"9_00_am\"><\/span><b>9:00 am<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You arrive at work, ideally refreshed from a good night&#x2019;s sleep. Begin by taking a look at your calendar to see what is scheduled. This will help you organize your day around any collaborative meetings. You&#x2019;ll also be able to see if there are any urgent items in your operations request tracker.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_15_am\"><\/span><b>9:15 am<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This is a good time to check your email to make sure there are no urgent items that need your input. Unfortunately, if you&#x2019;ve committed to the life of a marketing project manager, there&#x2019;s a good chance something will have come up overnight.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_30_am\"><\/span><b>9:30 am<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Use this time to address the urgent issues, so you can get them out of the way. Once you&#x2019;re done, take a deep breath and return to your scheduled to-do.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_00_am\"><\/span><b>10:00 am<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Check up on your <a href=\"\/scrum-how-to-plan-project-sprints\">project sprints<\/a>. Clean up any outstanding items. For finished projects, conduct a completed work report and get to know the data. See where there&#x2019;s room for improvement.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_30_am\"><\/span><b>10:30 am<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once you&#x2019;ve finished up your initial morning routine, you&#x2019;ll usually be faced with a <a href=\"\/benefits-using-agile-approach-meetings\">project team meeting<\/a>. (If you&#x2019;re really committing to the Agile approach, you may even have transitioned into daily standups &#x2013; and hopefully they will have made your meetings shorter and more productive!)<\/p>\n<p>As a manager, it&#x2019;s up to you to review the projects at hand and figure out what has been completed and what still needs to be completed. If everything is on schedule, you&#x2019;re in luck and can move on to a new project sprint report. If things are off schedule, though, you&#x2019;ll have to work together to figure out a solution for getting them back on track.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"11_00am\"><\/span><b>11:00am<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Write an email updating all <a href=\"\/tips-getting-stakeholders-involved-projects\">stakeholders<\/a> about the current sprint project, and everything that was covered in the meeting.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"12_00pm\"><\/span><b>12:00pm<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This is a great time to look at older sprints that could use some adjusting for better results. Analyze data on longer term projects to see what&#x2019;s working and what&#x2019;s not, then create a plan for improvement. Be sure to track all these results and tweaks, so you can refer to them on future projects.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_00pm\"><\/span><b>1:00pm<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Head to lunch. But don&#x2019;t eat at your desk! It&#x2019;s bad for your <a href=\"https:\/\/www.businessinsider.com\/why-you-should-never-eat-at-your-desk-again-2017-4\">mental health and productivity<\/a>.<\/p>\n<p>Maybe even chit chat with a fellow Agile marketing project manager. You can share ideas and lessons you&#x2019;ve learned from past projects. Remember: collaboration is key to Agile marketing.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_00pm\"><\/span><b>2:00pm<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>After lunch is a smart time to review production support requests and work with your team to solve the issues.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_00pm\"><\/span><b>3:00pm<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Yes, it&#x2019;s time for another meeting. This is a good opportunity to discuss what you&#x2019;ve learned from your latest project sprints, so you can implement successful tactics moving forward. It will also help you get a better understanding of your team&#x2019;s capabilities. Be sure to <a href=\"\/make-kick-off-meetings-efficient-possible\">come prepared<\/a> with meeting points, concrete numbers, and action items.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_00pm\"><\/span><b>4:00pm<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Help team members with their testing and tasks.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_00pm\"><\/span><b>5:00pm<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Set up your calendar and to-do list for tomorrow, so you can get started first thing. Be sure to leave the office by 6pm. Too much overtime is not productive and <a href=\"\/the-key-to-getting-more-done-down-time\">can lead to burnout<\/a>.<\/p>\n<p>Of course, every Agile marketing project manager&#x2019;s schedule and timeline is different, but the bulk of the operations are the same: lead sprints, measure results, tweak accordingly, keep teams on track, and communicate with stakeholders.<\/p>\n<div id=\"content-cta\">\n<div id=\"content-cta-text\">Increase your business agility with Planview AdaptiveWork&#x2019;s project management software<\/div>\n<div id=\"content-cta-button\"><a href=\"https:\/\/www.clarizen.com\/resource\/product-tour\/?refer=blogpost\">Take a Product Tour<\/a><\/div>\n<\/div>\n<p>At Planview AdaptiveWork, we make the Agile marketing process easier with our highly flexible and easy-to-configure collaboration software. <a href=\"https:\/\/www.clarizen.com\/resource\/product-tour\/?source=ppc&amp;medium=adwords&amp;campaignID=Brand_Clarizen-Exact_Search_US&amp;creative=Clarizen-Exact&amp;keyword=clarizen&amp;utm_source=ppc&amp;utm_medium=adwords&amp;utm_campaign=Brand_Clarizen-Exact_Search_US&amp;utm_content=Clarizen-Exact&amp;utm_term=clarizen&amp;source=ppc&amp;medium=adwords&amp;campaignID=Brand_Clarizen-Exact_Search_US&amp;creative=Clarizen-Exact&amp;keyword=clarizen&amp;utm_source=ppc&amp;utm_medium=adwords&amp;utm_campaign=Brand_Clarizen-Exact_Search_US&amp;utm_content=Clarizen-Exact&amp;utm_term=clarizen&amp;gclid=EAIaIQobChMI8JaEvoCq5wIVLSCtBh2MOAG-EAAYASADEgLO1fD_BwE\">Schedule a live demo<\/a> to learn more.<\/p>\n<p><\/p>\n<div class=\"client-logo\"> <a href=\"https:\/\/www.clarizen.com\/customers\/\" title=\"Siemens Energy\"><img class=\"lazyload\" data-src=\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2020\/08\/siemens_energy-200x100.png\" alt=\"Siemens Energy\"><\/a> <a href=\"https:\/\/www.clarizen.com\/customers\/\" title=\"IIROC Success\"><img class=\"lazyload\" data-src=\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2020\/07\/IIROC_logo-200x100.gif\" alt=\"IIROC Success\"><\/a> <a href=\"https:\/\/www.clarizen.com\/customers\/\" title=\"Financial Services Institution\"><img class=\"lazyload\" data-src=\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2020\/04\/FINANCIAL-SERVICES-IMG-200x100.jpg\" alt=\"Financial Services Institution\"><\/a> <a href=\"https:\/\/www.clarizen.com\/customers\/\" title=\"M Squared\"><img class=\"lazyload\" data-src=\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2020\/03\/m-squared-logo-200x100.jpg\" alt=\"M Squared\"><\/a> <a href=\"https:\/\/www.clarizen.com\/customers\/\" title=\"Aliancys Success\"><img class=\"lazyload\" data-src=\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2019\/12\/aoc_aliancys-logo-800x400-200x100.jpg\" alt=\"Aliancys Success\"><\/a> <a href=\"https:\/\/www.clarizen.com\/customers\/\" title=\"Bonfiglioli Success\"><img class=\"lazyload\" data-src=\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2019\/11\/bonfiglioli_logo-800x400-200x100.jpg\" alt=\"Bonfiglioli Success\"><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you&#x2019;ve been a marketing project manager for years, but are looking to take your efficiency to the next level, you may want to consider an Agile marketing approach. Agile marketing is a collaborative method of marketing that involves teams working together to complete high-level projects, analyze the impact, and then make measurable tweaks to&#8230;<\/p>\n","protected":false},"author":205,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[521,35],"tags":[],"class_list":["post-17951","post","type-post","status-publish","format-standard","hentry","category-lean-agile","category-pmo-project-management-organizations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A Day in the Life of an Agile Marketing Project Manager<\/title>\n<meta name=\"description\" content=\"Thinking of implementing an Agile approach in your marketing projects? 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