{"id":14295,"date":"2019-10-17T00:00:00","date_gmt":"2019-10-17T00:00:00","guid":{"rendered":"https:\/\/blog.planview.com\/innovation-management-3-tips-for-igniting-valuable-ideas\/"},"modified":"2022-04-05T16:03:54","modified_gmt":"2022-04-05T21:03:54","slug":"innovation-management-3-tips-for-igniting-valuable-ideas","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/innovation-management-3-tips-for-igniting-valuable-ideas\/","title":{"rendered":"Innovation Management: 3 Tips for Igniting Valuable Ideas"},"content":{"rendered":"<div class=\"feature-image\"><img decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/media.planview.com\/spigit-blog-media\/wp-content\/uploads\/2019\/10\/Innovation-Management_3-Tips-for-Igniting-Valuable-Ideas.jpg\" alt=\"\" \/><\/div>\n<p>What does <a href=\"https:\/\/www.planview.com\/products-solutions\/solutions\/im-innovation-management\/\">innovation management<\/a> mean to you? Does it mean gathering ideas or does it mean building a culture of engagement? If you answered yes to both, you\u2019re on the right track. You need ideas to be innovative, but you need an innovation culture to continually source the most valuable ideas.<\/p>\n<p>The concept of \u201cbuilding an innovation culture\u201d is a topic that\u2019s come up in a variety of conversations with Planview Planview IdeaPlace clients over the last few months. Whether it was at one of our Ignite Innovation Summits or our recent Horizons conference, a common theme connecting many of my conversations was this: While innovation programs built on ideas alone can be successful, they are typically not sustainable.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.planview.com\/innovation-management-3-tips-for-igniting-valuable-ideas\/#But_we_are_innovative%E2%80%94right\" >But we are innovative\u2014right?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.planview.com\/innovation-management-3-tips-for-igniting-valuable-ideas\/#Reframe_Innovation_as_Engagement\" >Reframe Innovation as Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.planview.com\/innovation-management-3-tips-for-igniting-valuable-ideas\/#Match_your_People_to_the_Problems\" >Match your People to the Problems<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.planview.com\/innovation-management-3-tips-for-igniting-valuable-ideas\/#Leverage_Diversity_to_Deliver_Quick_Wins\" >Leverage Diversity to Deliver Quick Wins<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.planview.com\/innovation-management-3-tips-for-igniting-valuable-ideas\/#Deliver_Your_True_Value\" >Deliver Your True Value<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"header2\"><span class=\"ez-toc-section\" id=\"But_we_are_innovative%E2%80%94right\"><\/span><strong>But we <em>are<\/em> innovative\u2014right?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In many organizations, innovation is a buzzword\u2014a quick box to check. This perception can stem from the impact of new innovation programs that have run a few highly visible campaigns and produced some great ideas. It can be easy to think that your company is innovative, just because you have ideas. But limiting the success of your innovation management program to the number of ideas you gather is a short-term vision.<\/p>\n<p>How can we change that thinking? Here are three tips you can use to shift the perception of innovation management at your organization.<\/p>\n<h2 class=\"header2\"><span class=\"ez-toc-section\" id=\"Reframe_Innovation_as_Engagement\"><\/span><strong>Reframe Innovation as Engagement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Innovation programs that deliver lasting innovation cultures are programs that are set up with a clear strategy\u2014one that might span two or three years across a number of different approaches. Most importantly, these strategies do not focus solely on traditional innovation activities\u2014they go <em>far<\/em> broader. They switch their focus to engaging a crowd of people rather than labeling what they do as solely innovation. They\u2019re not in the idea business\u2014they\u2019re in the engagement business.<\/p>\n<p>One way to make this shift at your organization is to change the use case, and even the stakeholder messaging, from \u201cinnovation\u201d to \u201cengagement.\u201d Leveraging softer types of challenges\u2014that ask questions such as \u201cHow do we remove barriers to productivity?\u201d or \u201cWhat would help you get your job done?\u201d\u2014can be a real accelerator to collaboration. You are, in essence, increasing the chances of offering a way for each employee, partner, or customer to be involved.<\/p>\n<h2 class=\"header2\"><span class=\"ez-toc-section\" id=\"Match_your_People_to_the_Problems\"><\/span><strong>Match your People to the Problems<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Innovation strategy and engagement are not mutually exclusive. You can\u2019t have a truly innovative culture without the buy-in of all stakeholders\u2014and most importantly, your crowd\u2014no matter who they are. As innovation has swept through organizations over the last decade, leaders have become complacent that innovation exercises focused on new products or services are enough. And yet, a company\u2019s employees are often capable of so much more\u2014especially when it comes to surfacing and solving customer problems.<\/p>\n<p>Adapting your innovation program to tap into the \u201cfront line\u201d means that employee engagement takes a different form. You might reference problem identification, \u201cbug bears,\u201d or voice of the customer in your communications. This changes the perception across all stakeholder groups: Now they\u2019re solving immediate problems for their customers and rising to meet opportunity as it appears, instead of just generating ideas.<\/p>\n<p>While it\u2019s not the same approach as finding the next billion-dollar idea for your company, challenges that seek to solve problems for customers provide what every innovation program requires\u2014impact. They also tend to involve different areas of the company\u2014like operations, human resources, and customer care\u2014that may not typically be involved in product-focused innovation programs.<\/p>\n<h2 class=\"header2\"><span class=\"ez-toc-section\" id=\"Leverage_Diversity_to_Deliver_Quick_Wins\"><\/span><strong>Leverage Diversity to Deliver Quick Wins<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This is the really clever part of turning the perception of innovation on its head. The innovators I talked with described that offering different types of engagement to senior leaders immediately changed the value proposition for their programs. All of a sudden, they were no longer tied to long-term, high-risk innovation projects.<\/p>\n<p>Instead, they were able to show tangible value much earlier by capturing ideas that improved their organization\u2019s NPS score or generating ideas that reduce employee churn. These types of ideas offer much more agility when it comes to execution, and ultimately, much more impact for the company. Even more importantly, more of them can be delivered at a faster pace.<\/p>\n<p>When you involve more brains in more diverse types of challenge, you significantly increase your probability of finding a winning idea. You\u2019re able to spot ideas, problems, and opportunities much quicker by leveraging the diversity of thought. All of this enables you to show the value of your innovation program much sooner than if you had to wait on a long-term project.<\/p>\n<h2 class=\"header2\"><span class=\"ez-toc-section\" id=\"Deliver_Your_True_Value\"><\/span><strong>Deliver Your True Value<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While it\u2019s true that innovation management is about finding the next breakthrough product or service at your organization, it\u2019s also more than that. You need to continually tap into the collective intelligence of your employees and create an innovation culture. And when you listen to different perspectives, you can provide leadership with something that is far more valuable than \u201cbeing an innovative company\u201d\u2014you\u2019ll be uncovering real customer problems and generating front-line ideas on how to solve them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What does innovation management mean to you? Does it mean gathering ideas or does it mean building a culture of engagement? If you answered yes to both, you\u2019re on the right track. You need ideas to be innovative, but you need an innovation culture to continually source the most valuable ideas. The concept of \u201cbuilding&#8230;<\/p>\n","protected":false},"author":103,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":3,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[1],"tags":[],"class_list":["post-14295","post","type-post","status-publish","format-standard","hentry","category-innovation-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Innovation Management: 3 Tips for Igniting Valuable Ideas - Blog | Spigit<\/title>\n<meta name=\"description\" content=\"What does innovation management mean to you? Does it mean gathering ideas or does it mean building a culture of engagement? 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